Health Plan Alliance Announces Addition of LifeBalance Program to its Group Purchasing Organization

Health Plan Alliance


LifeBalanceIRVING, Texas, May 28, 2019 – The Health Plan Alliance, a national organization for provider-sponsored and independently-owned health plan collaboration, today announced the addition of the LifeBalance Program to its Group Purchasing Organization (GPO).

LifeBalance is a discount network that offers health plan members savings and benefits at more than 20,000 recreational, cultural, well-being and travel-related businesses. Its offerings have shown to improve health plan member loyalty, engagement and well-being. The company has been in business since 1996 and its offerings are available to almost 2,000,000 individuals nationwide.

“We are excited to add LifeBalance to our GPO,” said Jaime González, Alliance chief business development officer. “The LifeBalance Program will provide Alliance member health plans another way to differentiate themselves in their markets and help the individuals in their communities enjoy more of the things they love most – fun family time, the great outdoors, health, fitness, travel, sports, the arts, and above all, a good deal.”

LifeBalance has been a long-time supporter and sponsor of the Alliance and is already providing services to four Alliance member health plans: Providence Health Plan, Health Alliance Medical Plans, FirstCare Health Plans and Community Health Options. Now that LifeBalance is a part of the GPO, Alliance member health plans will have access to exclusive pricing and value-added services with LifeBalance.

“As our name implies, we believe in balance. Like balancing to-do lists with buckets lists. Balancing work with fun,” said Dave Miller, LifeBalance co-founder. “We have many of the same values and goals as the Alliance. We all want to spread health and happiness in the communities we serve. We’ve found that our localized, community-focused networks and our customized engagement strategies can really help health plans encourage well-being and increase member loyalty.”

LifeBalance is hosting a webinar on Thursday, June 27, for Alliance members to learn more about its services and to answer questions. LifeBalance will also be at the Alliance Elevating the Member Experience Value Visit, July 10-12 in Frisco, Texas. For more information, contact Jaime González, Alliance chief business development officer: or Kevin Anderson, LifeBalance VP of sales:

About Health Plan Alliance

The Health Plan Alliance is a national organization that brings provider-sponsored and independently-owned health plans together with their health system and provider group leaders for unparalleled peer-to-peer collaboration. For more than 20 years, Health Plan Alliance members have leveraged the collective knowledge of our community to enhance their business acumen and advance the quality of health care delivery in their communities. For more information visit or email

 About LifeBalance

Founded in 1996 in Portland, Oregon, The LifeBalance Program’s vision is to inspire everyone to lead a balanced life. The company has dedicated itself to connecting its members to the things we all love most — fun family time, the great outdoors, health, fitness, travel, sports, the arts, and above all, a good deal. Because LifeBalance believes that happiness and fulfillment are found when we stick to one guiding principle: Never get so busy making a living that you never make a life. For more on program services, visit or contact Kevin Anderson, LifeBalance VP of Sales:


Media contact:
Nicole Fultz
Director, Learning and Communications