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Medicare Advantage Sales & Marketing Virtual Summit

Event Date: 6/16/2020 - 6/18/2020

Event Overview


 

Turbo charge your MA growth strategy with the help of your Alliance peer network

Nearly 40 health plan members are administering well-established Medicare Advantage (MA) plans across the country, and a cohort of new entrants are plotting their approach to success. Send your team to the 2020 Medicare Advantage Sales and Marketing Virtual Summit to learn from other MA plan leaders, kick the tires on new ideas, and compare notes with new entrants.

 

Event highlights

  • An Alliance exclusive offer and closed-door session featuring Deft Research’s latest study — COVID-19’s impact on MA 2021 AEP. 
  • The annual Alliance Marketing Material Swap is now fully digital! View hundreds of marketing samples from your Alliance colleagues.
  • Get moving while you learn. Each day features a “walking meeting” so you can step away from your desk and still get your steps in while you listen to the session.
  • Lightbulb moments from your Alliance peers: Alliance members share their best ideas for fueling MA growth.

 

What is it

A series of invigorating and collaborative virtual workshops that will feed sales and marketing leaders’ appetite for new, winning tactics to accelerate growth.  Alliance member health plan-led sessions focus on the tangible and specific initiatives working for fellow health plans across the country. We will also fold in market insights from select expert speakers to push our thinking even further.

A staple in the Alliance annual programming calendar, last year's MA Sales and Marketing Summit received a 9.6 satisfaction rating.


Who should attend

The sales and marketing teams responsible for launching new offerings and growing MA membership, as well as their executive sponsors.

  

 

Thank you to our event sponsors


Sponsor


Vendor

Special Events

Alliance Members' Show and Tell Sessions

BONUS RAFFLE! Each submission earns your team of summit delegates a chance to win a special collection of digital gift cards.

 

Lightbulb Moments

In this fast-paced, facilitated group ideation session, each attending health plan’s team will share a “lightbulb moment” – a focused “show and tell” of their best tactics for new growth or for retention. Examples can include super effective provider partnership strategies; powerful sales training programs you’ve implemented; organizational structures for telesales and roles for Medicare that get results; impactful mailings that get good traction; what you do to make the ANOC and EOC work harder for you; how you’re staying connected with your members virtually through book clubs and isolation busters; extra special outreach from your member experience, quality, or sales teams, and more.  Walk away with a collection of new ideas to take back to your teams. 

 

WHAT

Each health plan attending the virtual summit should submit ONE “lightbulb moment” before June 11. Choose your topic and your team spokesperson. Develop a maximum of 1-3 slides that provide a quick overview of the best practice you’d like to share with your colleagues.

 

HOW

All submissions must be emailed to jennifer.bosley@healthplanalliance.org before June 11, 2020.  Please keep your submission in a PowerPoint file format, NOT a pdf. Use your own PPT template and title your document: <Company name>_2020MALightbulb. 

 

 

MA Marketing Materials

Each year, attendees from member health plans across the country share their Medicare marketing materials samples at the Medicare Advantage Value Visit. We’re continuing the sharing in 2020 with a fully digital exchange. See below for details, or reach out to Kristin Rodriguez with any questions.

 

WHO

All Alliance members are invited to share copies of their health plan's communication and marketing pieces. Thank you in advance for participating!  We can all learn from each other. Even if you’re not directly responsible for sales and marketing development at your plan, we encourage you to coordinate with your organization’s stakeholders to arrange for sharing. 

 

WHAT

Any member-facing piece is encouraged! Direct mail, advertising slicks, brochures of course—and we’re particularly interested in COVID-19 pieces you’ve developed this year. If the piece is seen by your members, we’d love you to share it with your Health Plan Alliance colleagues. Special request—we’d also love to see your disenrollment surveys!

 

HOW

Upload your materials to the Alliance Knowledge CenterSM. Please merge materials into one PDF. You may want to insert bookmarks within your PDF to make it easier for users to easily delineate where each piece starts and ends. The Alliance Knowledge CenterSM cannot accept files larger than 20 MB. Please be sure to compress your file before upload.

  • Please title your document: <Company name>: 2020 Medicare Advantage Marketing Samples. 
  • Abstract: <Company name> Medicare Advantage marketing samples. <Optional: include brief description of what's included, "Includes COVID-19 collateral, disenrollment survey, direct mail, advertisements, new member onboarding collateral, etc."> 
  • See Prominence Health Plan's file as an example: Prominence Health Plan: 2019 Medicare Advantage Marketing Samples.

 

 

 

Documents
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6/18/2020

Presentation: Geisinger MA Lightbulb Moments - June 18, Session 1
Geisinger leads a session for health plan lightbulb moments and shares about their MA strategy during the MA Sales and Marketing Virtual Summit held in June 2020.

6/18/2020

Presentation: Omni-Channel Member Engagement - June 18, Session 2
West Monroe discusses omni-channel member engagement and age-in strategies for Medicare Advantage enrollment. Shared during the MA Sales and Marketing Virtual Summit held in June 2020.

6/18/2020

Provider Affiliation Letter example from Health Alliance Medical Plans
Health Alliance Medical Plans shares an example of a Provider Affiliation letter.

6/18/2020

Recording: Omni-channel member engagement and age-in strategies for Medicare Advantage enrollment
In this video, West Monroe will discuss advantages of lower cost of acquisition and higher retention rates after acquisition, risk adjustment information readily available, and continuity of care management programs in place. membership, health plans often overlook some of the easiest enrollees: existing commercial members.

6/18/2020

Recording: Case Studies! Highlights from Alliance's Annual Marketing Material Swap - June 18, Session 3
During this session, two Alliance member MA plans share how they have evolved their marketing approach in 2020.

6/18/2020

Recording: Lightbulb Moments! Alliance Members Share their Best Ideas for Fueling MA Growth MA - June 17, Session 1
Alliance members enjoyed sharing light bulb moments among their peers.

6/17/2020

Recording: The perfect storm for Medicare marketing: COVID-19 and a presidential election
In this video, forty-one 12 & Gorman Health Group will dig into complementary marketing strategies that can amplify and augment your AEP.

6/17/2020

Recording: Emergent Business - June 17, Session 3
Joe Merlino of Emergent Business shares training, tools and techniques in supporting your virtual sales team.

6/17/2020

Recording: Case Study from Health Alliance Medical Plans: Transforming the Market thru High-Value Provider Partnerships - June 17, Session 4
Health Alliance Medical Plans is actively developing partner models that integrate care and share risk to achieve goals in key areas, including consumer engagement and health care literacy. Health Alliance shared context for this strategy, along with early results and outlined how they continue to take the model forward.

6/17/2020

Recording: Case Studies! MA Sales in a Digital World - June 17, Session 1
Aspire Health Plan and AvMed share how they are staying connected, fighting isolation on behalf of their seniors and keeping their AEP pipeline strong for the 2021 plan year.

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Attendees

Below is a list of all delegates registered to date for this event

  • Cheryl Garove
  • ALLIANCE GUEST
  • Customer Engagement Program Manager at VIVA Health
  • Allison Schuver
  • ALLIANCE GUEST
  • Medicaid RCO Administrative Coordinator at VIVA Health
  • Angela Szarenski
  • ALLIANCE GUEST
  • Manager of Communications and Marketing Operations at VIVA Health
  • Benjamin Aragon
  • ALLIANCE MEMBER
  • Manager of Product Development at Sharp Health Plan
  • Yesica Arciga Garcia
  • ALLIANCE MEMBER
  • Senior Account Manager at Community Health Plan of Washington
  • Anne Armao
  • ALLIANCE MEMBER
  • VP, Member Experience and Product Development at SummaCare
  • Libby Belli
  • ALLIANCE MEMBER
  • Marketing Director at Prominence Health Plan
  • Tiaura Bliss
  • ALLIANCE MEMBER
  • Compliance Analyst at Care N' Care Insurance Company, Inc.
  • Erica Bogner
  • ALLIANCE MEMBER
  • Senior Marketing Associate at IU Health Plans
  • Mireya Borunda
  • ALLIANCE MEMBER
  • Community Outreach Specialist at Community Health Plan of Washington
  • Michelle Bowman
  • ALLIANCE MEMBER
  • Marketing Communications Manager at Western Health Advantage
  • JoAnne Bresler
  • ALLIANCE MEMBER
  • Member Experience Manager at Aspire Health Plan
  • Erin Cassidy
  • ALLIANCE MEMBER
  • Marketing Manager, Innovations & Research at Johns Hopkins Health Plans
  • Jeff Cinciarelli
  • ALLIANCE MEMBER
  • Chief Sales Officer at Western Health Advantage
  • Meagan Close
  • ALLIANCE MEMBER
  • Director, Provider Partnerships at Health Alliance Medical Plans
  • Del Darrough
  • ALLIANCE MEMBER
  • Sales Manager at CHRISTUS Health Plan
  • Rita Datko
  • ALLIANCE MEMBER
  • Chief Financial Officer at Sharp Health Plan
  • Jim Decker
  • ALLIANCE MEMBER
  • Director, Medicare, Individual and Small Group Sales at Presbyterian Health Plan
  • John DeGruttola
  • ALLIANCE MEMBER
  • Sr VP of Marketing and Sales at Sentara Health Plans (Optima)
  • Maddie Dixon
  • ALLIANCE MEMBER
  • Admin at Maddie's Test Shareholder Health Plan
  • Chris Dondoros
  • ALLIANCE MEMBER
  • Marketing Content and Project Specialist at Health New England
  • Stephanie Donelko
  • ALLIANCE MEMBER
  • Digital Marketing Manager at Health Alliance Plan (HAP)
  • Melanie Draheim
  • ALLIANCE MEMBER
  • Vice President of Marketing and Strategy at Network Health
  • Shannon Drotning
  • ALLIANCE MEMBER
  • Market President, Consumer & Specialty at Providence Health Plan
  • Jessica Dupont
  • ALLIANCE MEMBER
  • Vice President of Government Programs at Alliant Health Plans
  • Sarah Fernandes
  • ALLIANCE MEMBER
  • Medicare Sales Manager at Health New England
  • Kimberly Gehrke
  • ALLIANCE MEMBER
  • Director of Individual Sales at Network Health
  • Alicia Gerald
  • ALLIANCE MEMBER
  • VP, Government Programs at Sentara Health Plans (Optima)
  • Elizabeth Goff
  • ALLIANCE MEMBER
  • Manager - Medicare Project Management at IU Health Plans
  • Stephanie Hadcock
  • ALLIANCE MEMBER
  • Manager, Medicare Operations at Capital District Physicians' Health Plan (CDPHP)
  • Melissa Hall
  • ALLIANCE MEMBER
  • Chief Operating Officer at Aspire Health Plan
  • Susan Herbert
  • ALLIANCE MEMBER
  • Director, Health Plan Integration & Development at AdventHealth (FHHS)
  • Leslie Heredia
  • ALLIANCE MEMBER
  • Senior Marketing Project Specialist at Johns Hopkins Health Plans
  • Denitza Hernandez
  • ALLIANCE MEMBER
  • Director, Medicare Sales & Service at Health First Health Plans
  • Rick Heron
  • ALLIANCE MEMBER
  • Chief Experience Officer at Western Health Advantage
  • Brendan Hodges
  • ALLIANCE MEMBER
  • President/CEO at HealthTeam Advantage
  • Cindy Hogberg
  • ALLIANCE MEMBER
  • Account Executive at Community Health Plan of Washington
  • Kaleb Holt
  • ALLIANCE MEMBER
  • Director of Medicare Programs at SelectHealth
  • Obie Hooper
  • ALLIANCE MEMBER
  • QA Clinical Administrator at Alliant Health Plans
  • Danielle Jaber
  • ALLIANCE MEMBER
  • Director, Government Programs at Baylor Scott & White Health Plan
  • Jeremy Jones
  • ALLIANCE MEMBER
  • Director Consumer Sales & Retention at Health Alliance Medical Plans
  • Tracy Jones
  • ALLIANCE MEMBER
  • Chief Compliance Officer at SummaCare
  • Elizabeth Judy
  • ALLIANCE MEMBER
  • Sales Representative at Samaritan Health Plans
  • Joleen Katula
  • ALLIANCE MEMBER
  • Interim Compliance Officer at HealthTeam Advantage
  • Alicia Kelley
  • ALLIANCE MEMBER
  • Vice President, Government Program at Capital District Physicians' Health Plan (CDPHP)
  • Dana Kelley Ashley
  • ALLIANCE MEMBER
  • Director, Marketing & Communications at Health First Health Plans
  • Anita Landino
  • ALLIANCE MEMBER
  • Medicare SR. Marketing Specialist at Health Alliance Plan (HAP)
  • Steve Locke
  • ALLIANCE MEMBER
  • Sales Business Operations Manager at Community Health Plan of Washington
  • Todd McCollough
  • ALLIANCE MEMBER
  • Director, Marketing Communications & Retention at MediGold
  • Kelly McEver
  • ALLIANCE MEMBER
  • Senior Manager, Sales and Marketing at CommunityCare
  • Kathy McVey
  • ALLIANCE MEMBER
  • Director, Consumer Products at Sentara Health Plans (Optima)
  • Roger Milliner
  • ALLIANCE MEMBER
  • Chief Growth Officer at MetroPlusHealth
  • Kate Murphy
  • ALLIANCE MEMBER
  • Strategic Projects and Marketing Program Manager at Health Alliance Medical Plans
  • Romi Norton
  • ALLIANCE MEMBER
  • Strategic Marketing and Communications Manager at Network Health
  • Steven Perez
  • ALLIANCE MEMBER
  • Medicare Marketing Specialist at Sharp Health Plan
  • Jana Perry
  • ALLIANCE MEMBER
  • Vice President, Strategy and Marketing at Health Alliance Medical Plans
  • Lee Pritchett
  • ALLIANCE MEMBER
  • Senior Marketing Manager at Care N' Care Insurance Company, Inc.
  • Lesley Richard
  • ALLIANCE MEMBER
  • Director, Payer Marketing at SummaCare
  • Kari Shinn
  • ALLIANCE MEMBER
  • Sales Representative at Samaritan Health Plans
  • Candy Sicle
  • ALLIANCE MEMBER
  • Head of Consumer Sales & Retention at AvMed
  • Shannon Sims
  • ALLIANCE MEMBER
  • Director Sales & Retention-Northwest at Health Alliance Medical Plans
  • Casey Smith
  • ALLIANCE MEMBER
  • Account Executive at IU Health Plans
  • Kerri Towsley
  • ALLIANCE MEMBER
  • Director, Product Development & Market Intelligence at SummaCare
  • Ericka Williams
  • ALLIANCE MEMBER
  • Director of Strategy and Marketing at Health Alliance Medical Plans
  • Sherri Wynn
  • ALLIANCE MEMBER
  • HFHP Directory of Integrity at Health First Health Plans
  • Lou Yacovoni
  • ALLIANCE MEMBER
  • Vice President Medicare & Individual Sales at Quartz Health Solutions
  • Jonathan Yarian
  • ALLIANCE MEMBER
  • Medicare Sales Director at Health First Health Plans
  • Cary Badger
  • SPEAKER
  • Principal at HealthScape Advisors, LLC
  • Larry Briski
  • SPEAKER
  • Senior Director, Healthcare & Life Sciences at West Monroe
  • Diane Hollie
  • SPEAKER
  • Vice President, Sales, Marketing and Strategy at Gorman Health Group
  • Paul Horner
  • SPEAKER
  • Director, Healthcare & Life Sciences at West Monroe
  • Joseph Merlino
  • SPEAKER
  • Principal at Emergent Business at Emergent Business
  • Mohammed Vaid
  • SPEAKER
  • Founder & Chief Solution Architect at Simplify Healthcare
  • Harry Jordan
  • SPONSOR
  • EVP and GM, Provider1™ and VBR1™ at Simplify Healthcare
  • Brendan Miller
  • SPONSOR
  • Senior Vice President & GM, Health Plan Solutions at Amwell
Speakers