Transform Existing Member Communications to Accelerate Member Engagement

Tuesday, March 23, 2021
11:00 AM CT – 12:00 PM CT (60 minutes)
Vendor Spotlight Host: Clarity Software Solutions

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Since 2007, Clarity Software Solutions, Inc. has been helping healthcare organizations nationwide drive member engagement through multimodal communications. Leveraging their industry-leading SaaS technology, they’ve recently launched consultative services to accelerate member engagement and enhance ID Cards, EOBs, Member Guides, and other welcome and plan lifecycle correspondence. These enhancements drive increased participation in your highest priority member activities and benefits, such as portal registrations, chronic condition management programs, telehealth visits, screenings, vaccinations and more.

Clarity helps healthcare organizations maximize the value of their spend by transforming basic member communications into promotional pieces that improve member engagement. A leading marketing industry authority estimates that certain key transactional communications are viewed by 97% of existing customers for an average of 2-5 minutes at a time. You can leverage the focused attention of this captive audience to promote your most crucial member goals, capture contact information, and increase registrations. 

Clarity conducts member communication tests to identify the methods and elements that generate the best response, such as proven behavioral economic principles, direct marketing best practices, calls to action, QR codes, stickers, messaging, visual elements, and personalization. These strategies are tested across demographic cohorts by gender, age, line of business and more to conclude what works best for each group. Robust data dashboards and insights from Clarity’s experts show you how and why each member constituency engages, and these learnings are then applied across all your communications to connect members with the benefits and programs that can help them successfully navigate their healthcare journey. 

This webinar will review how Clarity is working with healthcare organizations to help them achieve up to an overall lift of 50% in member engagement. CDPHP will share their experience partnering with Clarity and you’ll see firsthand how Clarity’s robust data dashboards are influencing future tests to drive member engagement and next best actions.

• Develop a high-level understanding of the importance of behavioral economics in healthcare communication. 
• Learn how applying proven behavioral economic principles and direct marketing best practices to your existing communications can drive member engagement.
• Discover ways to maximize the value of your spend by transforming basic member communications into promotional pieces that improve member engagement.
• Learn how CDPHP’s partnership with Clarity has resulted in significant growth in their member engagement and portal registrations. 

Notice to Participants:

Please note that this webinar is a Vendor Spotlight and will be a capabilities-focused presentation. While this vendor is not under contract with the Health Plan Alliance, we believe this webinar will provide you the opportunity to learn more about this vendor and the programs and services it provides. Offering this webinar does not imply that the Health Plan Alliance endorses this vendor. The webinar is merely for informational purposes only. Should you wish to share feedback and/or have questions about this vendor, please contact Jaime González, the Alliance’s Chief Business Development Officer, at jaime.gonzalez@healthplanalliance.org or 972-830-6355.