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COVID and the Health Plan Customer: A Roadmap for Vaccination Outreach

Event Date: 3/3/2021

Event Overview

Wednesday, 3/3/2021
11:00 AM CT – 12:00 PM CT (60 minutes)
Hosted by: WundermanThompson Health


America is at a crossroad. To reach coronavirus herd immunity there needs to be mass COVID vaccination. Today, approximately 40% of the population has vaccine hesitancy: reluctance or refusal to be vaccinated against a contagious disease. For seniors, it’s about 25%. 

This Webinar will provide a roadmap for Alliance member plans to be upfront and visible with COVID vaccination outreach: give customers clear and compelling reasons to get vaccinated by helping them make informed, confident choices. In 2021 Plans need be a steward of community health to ‘educate, motivate and activate’ their members…get them to roll-up their sleeves to get vaccinated! Overcoming pandemic fatigue hangs in the balance…as does the country’s return to normalcy. 

Think of it as ‘vaccine direct marketing’ – encourage interaction and provoke action. Be a go-to source to help members make informed, socially responsible choices based on reliable health content, in language they understand and can find in places they frequent. It not only builds trust but helps ensure customer loyalty. And, vaccines save lives.

Lindsay Resnick, with Wunderman Thompson Health, assists health plans in developing and implementing marketing strategies.  He is one of the Alliance’s most popular subject matter experts.

Audience

Those with responsibility for marketing, member experience and customer service, and medical management will find this webinar impactful.


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Documents
3/1/2021

Presentation: COVID and the Health Plan Customer - A Roadmap for Vaccination Outreach
As part of the Member Experience Learning Collaborative, WundermanThompson Health shares best practices on building trust among your health plan members by assisting them during the COVID vaccination rollout.

Attendees

Below is a list of all delegates registered to date for this event

  • Lucille Baxter
  • ALLIANCE MEMBER
  • Quality & Health Education Manager at Santa Clara Family Health Plan
  • Ashley Bejarano
  • ALLIANCE MEMBER
  • Sales & Broker Relations Manager at Valley Health Plan
  • Karoline Bota
  • ALLIANCE MEMBER
  • Lead Experience Designer at Presbyterian Health Plan
  • Michelle Bowman
  • ALLIANCE MEMBER
  • Marketing Communications Manager at Western Health Advantage
  • Sara Brandon
  • ALLIANCE MEMBER
  • Director Customer Experience & Communications at Neighborhood Health Plan of Rhode Island
  • Cailey Chrissinger
  • ALLIANCE MEMBER
  • Manager of Government Products (Medicare) at Denver Health Medical Plan
  • Angela Donovan
  • ALLIANCE MEMBER
  • Sr. Manager, User Experience at Sentara Health Plans (Optima)
  • Sara Gardner-Smith
  • ALLIANCE MEMBER
  • Quality Improvement Manager at Providence Health Plan
  • Joan Gordon
  • ALLIANCE MEMBER
  • Executive Assistant at Community Health Plan of Washington
  • Marisa Guevara
  • ALLIANCE MEMBER
  • Senior Counsel at Community Health Plan of Washington
  • Stephanie Hadcock
  • ALLIANCE MEMBER
  • Manager, Medicare Operations at Capital District Physicians' Health Plan (CDPHP)
  • Melissa Hall
  • ALLIANCE MEMBER
  • Chief Operating Officer at Aspire Health Plan
  • Krystal Hanes
  • ALLIANCE MEMBER
  • Coding & Compliance Specialist at Mount Carmel Health System
  • Kathleen Hayden
  • ALLIANCE MEMBER
  • Communications Consultant at Community Health Options
  • Daniel Hayes
  • ALLIANCE MEMBER
  • Manager - Member Services at MediGold
  • Terri Ann Johnson
  • ALLIANCE MEMBER
  • Social Digital & PR Manager at Community Health Plan of Washington
  • Kathryn Kossow
  • ALLIANCE MEMBER
  • Director of Quality and Population Health at Paramount Health Care
  • Nancy Lam
  • ALLIANCE MEMBER
  • Manager, Care Coordination at CCHP
  • Cassie Lane
  • ALLIANCE MEMBER
  • Associate-Senior Claims Coding at IU Health Plans
  • Paula LeJeune
  • ALLIANCE MEMBER
  • Communications Specialist at Presbyterian Health Plan
  • Charlotte Luebbert
  • ALLIANCE MEMBER
  • Director of Medicare Part D Pharmacy Services at Baylor Scott & White Health Plan
  • Mary Maberry
  • ALLIANCE MEMBER
  • Marketing and Communications Strategist at Samaritan Health Plans
  • Erin Matteson
  • ALLIANCE MEMBER
  • Customer Development Consultant, Marketing at Sentara Health Plans (Optima)
  • Gregg Mottola
  • ALLIANCE MEMBER
  • Consumer Retention Analyst at Health Alliance Medical Plans
  • Barb Nash
  • ALLIANCE MEMBER
  • Director Client/ Provider Relations at Piedmont Community Health Plan
  • Uloma Nwaka
  • ALLIANCE MEMBER
  • Clinical Transformation Consultant at Johns Hopkins Health Plans
  • Kara Ohlund
  • ALLIANCE MEMBER
  • Communications Consultant/Digital Strategy at Community Health Options
  • Yusuf Rashid
  • ALLIANCE MEMBER
  • Principal Pharmacy Benefits Innovation, Amazon at USI Insurance
  • Kristy Reed
  • ALLIANCE MEMBER
  • Customer Experience Manager at Health Alliance Medical Plans
  • Laura Reinsch
  • ALLIANCE MEMBER
  • Director Care Management at Network Health
  • Dana Renicker
  • ALLIANCE MEMBER
  • Medicare Education Specialist at SummaCare
  • Lesley Richard
  • ALLIANCE MEMBER
  • Director, Payer Marketing at SummaCare
  • Brenda Seagrave-Whittle
  • ALLIANCE MEMBER
  • Chief Marketing Officer, VP Marketing and Communications at Neighborhood Health Plan of Rhode Island
  • Amber Smits
  • ALLIANCE MEMBER
  • Health Equity and Quality Revenue Program Manager at Network Health
  • Emily Stump
  • ALLIANCE MEMBER
  • Program Manager - Experience Design and Customer Experience at IU Health Plans
  • Jill Thomas
  • ALLIANCE MEMBER
  • Clincal Auditor at Geisinger Health Plan
  • Amber Tran
  • ALLIANCE MEMBER
  • Project Manager at Santa Clara Family Health Plan
  • Sherri Wagurak
  • ALLIANCE MEMBER
  • Provider Client Relations Specialist at Piedmont Community Health Plan
  • Laura Watkins
  • ALLIANCE MEMBER
  • Vice President, Marketing and Enrollment at Santa Clara Family Health Plan
  • Peter Watson
  • ALLIANCE MEMBER
  • Vice President, Care Management, Quality and Outcomes at Health Alliance Plan (HAP)
  • Mary Beth Wexler
  • ALLIANCE MEMBER
  • Assistant Director of Pharmacy at Johns Hopkins Health Plans
  • Stephanie Wiegman
  • ALLIANCE MEMBER
  • Customer Experience Coordinator at Samaritan Health Plans
  • Theresa Zhang
  • ALLIANCE MEMBER
  • Operations Project Manager at Santa Clara Family Health Plan
Speakers