The Power of Personalization: Using Market and Consumer data in benefit design and member engagement strategies

Event Date: 3/9/2021

Event Overview

Tuesday, 3/9/2021
10:30 AM CT – 12:00 PM CT (90 minutes)
Hosted by: Carrot Health

We’re up to our necks with MA bid development work, and the Alliance is hosting a 4-part webinar series to dig into the decisions MA plan leadership teams are wrestling with right now. This four part series explores the following:

Mar 2nd: Future-proofing your MA bid for Stars and MLR needs

Mar 9th: The Power of Personalization: Using Market and Consumer data in benefit design and member engagement strategies

Mar 16th: Lessons Learned from Early Adopters of MA Supplemental Benefits

Mar 23rd: Alliance members share: How other regional and provider-sponsored entities are approaching supplemental benefits

Our second session on March 9th welcomes back to the stage the expert team from Carrot Health. Carrot’s team of subject matter experts explores the impact a broadened analytics lens can have on your bid development, and connects the dots between that and member retention and acquisition, plus member engagement, satisfaction and Stars. Together, we'll explore:

• Varying SDoH needs in local markets across the country
• The differences in winning/losing plans between multiple regional markets
• What’s important to members who are staying on their plans vs those who are switching

Audience

Medicare Advantage leaders with overall responsibility for your MA LOB strategy and growth, and the team directly involved in the MA bid design process. In addition, leaders of your Stars programs and risk adjustment teams will also find this webinar useful.

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Documents

3/9/2021

Presentation: The Power of Personalization: Using Market and Consumer data in benefit design and member engagement strategies
Our second MA bid development session welcomes back to the stage the expert team from Carrot Health. Carrotâ??s team of subject matter experts explores the impact a broadened analytics lens can have on your bid development, and connects the dots between that and member retention and acquisition, plus member engagement, satisfaction and Stars.

3/9/2021

Recording: The Power of Personalization: Using Market and Consumer data in benefit design and member engagement strategies
Our second MA bid development session welcomes back to the stage the expert team from Carrot Health. Carrot’s team of subject matter experts explores the impact a broadened analytics lens can have on your bid development, and connects the dots between that and member retention and acquisition, plus member engagement, satisfaction and Stars.