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Fly-In: Trends in Individual, Exchange, and ICHRA Markets

Event Date: 1/10/2022 - 1/11/2022

Event Overview

 

 

Peer-to-peer sharing of marketing information, product design concepts, experience and marketing strategies


The market for employer-sponsored health insurance is rapidly changing.  It started before COVID and has accelerated in the past 18 months.  For example, 36% of the workforce is part of the gig economy. This trend is projected to reach 50% by 2027. 

That means most workers will be responsible for their own health insurance coverage. Then there are the expanded subsidies for purchasing coverage on Exchanges and products like ICHRAs getting traction.  Not to mention the drive-by employers—large and small—who are getting out of the health insurance benefit coverage business.  All this portends a shifting market that can benefit regional health plans with strong brands, persuasive value propositions, outstanding customer experience, and superior performance on key differentiators. 

Alliance members will share market information, product design concepts, experience, results, and marketing strategies for:

  • Individual products

  • Exchange products

  • ICHRAs and other new product entrants


Top reasons to attend

  1. Putting the consumer at the center of your health plan is more than service excellence and ease of doing business.  It also means designing products tailored for direct-to-consumer sales. Hear what health plans in other markets are doing to stay ahead of the curve.
  2. The Biden administration is committed to supporting the exchanges and states are adapting.  Chris Condeluci will cover what is coming out of Washington that will shape our direct to consumer product strategies.
  3. ICHRA’s are gaining traction – and you may not even know it in your market.  Ask our panel of experts your questions and learn from their insights.
  4. What have we learned about exchanges since their launch?  Exclusive research coming from Duke University explores consumer decision-making on the exchanges.
  5. What does it take to be successful in direct-to-consumer products?  Join a lively conversation among your peers facilitated by a leader in the individual product space.

Who should attend

Alliance health plan managers, directors, and senior leaders with responsibility for their organization's sales and marketing, product development, finance, underwriting, and/or strategic planning.


 

Thank you to our event sponsors


Platinum


Bronze


Sponsor


Vendor

 

Agenda

For a printable detailed agenda go to the Documents tab 

Last updated November 22, 2021
(All details in Central Time Zone)

Monday, January 10 

6:00 pm 

Welcome Reception and Dinner 

 

 

Tuesday, January 11

8:00 am

Breakfast

9:00 am

Welcome

 

Insights from Washington

10:00 am

Break

10:15 am

ICHRA – A New Product Frontier

12:00 pm

Lunch

12:30 pm

Exchanges – A Whole New Ballgame

1:45 pm

Break

2:00 pm

Individual Products – The Consumer in Charge

3:15 pm

Wrap Up

3:30 pm

Adjourn



 

Venue

Las Colinas, TX

Health Plan Alliance Headquarters

290 E. John Carpenter Freeway, Bldg 1
Irving, TX 75062


Hotels that offer shuttles to our headquarters

Omni Mandalay Hotel
221 E Las Colinas Blvd

Irving, TX 75039
972.556.0800
Website

Homewood Suites
4300 Wingren Dr
Irving, TX 75039
972.556.0665
Website

Aloft Las Colinas
122 E John Carpenter Fwy
Irving, TX 75062
972.717.6100
Website

Holiday Inn Express & Suites Irving Convention Center
333 W John Carpenter Fwy
Irving, TX 75039
972.910.0302
Website

Need more recommendations send an email to the Alliance. 

 

Attire

Business casual attire is appropriate for the meeting.  Remember that the hotel meeting room temperatures vary, so we recommend that you layer clothing to be comfortable in case the room becomes either hot or cold.


Ground transportation

Taxi from the Dallas/Ft Worth International airport and Love Field airport is approximately $25 one-way.  Uber/Lyft is $17-20.  The hotels above provide a shuttle to the Alliance office at 290 E John Carpenter Fwy, Bldg 1, which is where the meeting will be held.



Dallas weather

View the latest weather forecast.
COVID Protocols

What to expect: Health and Safety Protocols

The Health Plan Alliance’s hallmark is the unique space we provide for our members and partners to come together and meaningfully connect around the challenges and opportunities your organizations navigate every day. The health and safety of every attendee is our top priority and we are implementing health and safety protocols for our in-person events aimed at protecting all participants. 

These protocols will be updated in response to ongoing guidance from CDC and local health authorities. If you have attended Alliance in-person meetings before, know this experience will be different in many ways – but also rest assured that we remain dedicated to creating unique opportunities to connect, learn and share with your colleagues from across the country.

Please review the Updated Safety protocols HERE

By registering to attend the event you agree and understand these specific risks noted below:

Liability Disclaimer and Release: COVID-19

The novel coronavirus, COVID-19, has been declared a worldwide pandemic.  COVID-19 is reported to be extremely contagious.  The exact methods of spread and contraction are unknown, but the virus is believed to spread from person-to-person, by contact with contaminated objects, and even possibly in the air.  People reportedly can be infected and show no symptoms yet still spread the disease.  COVID-19 is reported to cause serious illness and death. The Health Plan Alliance cannot prevent attendees from becoming exposed to, contracting, or spreading COVID-19 while attending a HPA event or activity.  Any in-person interaction may increase the risk of contracting or spreading COVID-19. 

I agree and understand these specific risks and nonetheless accept them in order to attend this HPA event.  These services are of such value to me that I accept the risk of being exposed to, contracting, and/or spreading COVID-19 in order to participate in person rather than arranging for an alternative method participating or not participating at all.  I further hereby forever release and waive all claims and rights against the Health Plan Alliance in connection with exposure, infection, and/or spread of COVID-19 related to utilizing their services or premises or interacting with their members.  I understand that this release and waiver means I give up my right to bring any claims including for personal injuries, death, disease, property losses, or any other loss that may be released and waived under applicable law, including, but not limited to, claims of negligence, and I understand that this release and waiver prevents me from seeking damages in any way against the Health Plan Alliance, whether such damages are known or unknown, foreseen or unforeseen, or that occur now or in the future. 

I understand that the Health Plan Alliance and the event venue will implement COVID-19 health and safety protocols that align with the most recent guidance released by the CDC and the local health authority.  These protocols will include details regarding code of conduct and safety measures (ie, wearing masks in public spaces, maintaining physical distance during sessions, etc) for all attendees. I understand I will be expected to adhere to these guidelines.

Documents
1/28/2022

Recording: Insights from Washington
Chris Condelucci covers what we need to know about the provisions, regulations, and timelines embedded in the Administration's legislation and regulations covering individual, exchanges, and ICHRA products with an eye to how these insights shape your strategies. Shared at the Individual, Exchanges, and ICHRA Fly-In - January 2022.

1/28/2022

Recording: ICHRA – A New Product Frontier
A panel of experts from HRA Council share the pros and cons and ins and outs of Individual Coverage Health Reimbursement Arrangements (ICHRAs), inform Alliance members on how to take advantage of this new market opportunity by designing attractive products, and discuss how ICHRAs fit into your overall direct to consumer strategy. Shared at the Individual, Exchanges, and ICHRA Fly-In - January 2022.

1/28/2022

Recording: Exchanges - A Whole New Ballgame
David Anderson of Duke University shares recent research on how consumers make decisions on the exchange, how their decisions impact your strategies on premiums, and the impact of zero premium plans. Shared at the Individual, Exchanges, and ICHRA Fly-In - January 2022.

1/28/2022

Recording: Individual Products – The Consumer in Charge
Competition in the Individual marketing is heating up. What does it take to be successful? Three things we know: you got to meet consumers where they are, be easy to work with, and leverage your provider relationships to the hilt.

1/28/2022

Recording: Exchange and Individual Fly-In Wrap Up
Final thoughts are shared at January's Exchange and Individual Fly-In.

1/11/2022

Presentation: Exchanges - A Whole New Ballgame
David Anderson of Duke University shares recent research on how consumers make decisions on the exchange, how their decisions impact your strategies on premiums, and the impact of zero premium plans. Shared at the Individual, Exchanges, and ICHRA Fly-In - January 2022.

1/11/2022

Presentation: A View from Washington, DC
Chris Condelucci covers what we need to know about the provisions, regulations, and timelines embedded in the Administration's legislation and regulations covering individual, exchanges, and ICHRA products with an eye to how these insights shape your strategies. Shared at the Individual, Exchanges, and ICHRA Fly-In - January 2022.

1/11/2022

Presentation: ICHRA - A New Product Frontier
A panel of experts from HRA Council share the pros and cons and ins and outs of Individual Coverage Health Reimbursement Arrangements (ICHRAs), inform Alliance members on how to take advantage of this new market opportunity by designing attractive products, and discuss how ICHRAs fit into your overall direct to consumer strategy. Shared at the Individual, Exchanges, and ICHRA Fly-In - January 2022.

1/6/2022

Agenda: Trends in Individual, Exchange, and ICHRA Markets Fly-In
Your Alliance health plan peers in discuss three products gaining traction and becoming more central to regional health plans' strategies: Individual, Exchange, and ICHRA. Alliance partners share insights combined with in-depth case studies by members and the balance that makes Alliance events unique and valuable.

Attendees

Below is a list of all delegates registered to date for this event

  • Tina Ballamis
  • ALLIANCE MEMBER
  • Products Development Partner at SelectHealth
  • John DeGruttola
  • ALLIANCE MEMBER
  • Sr VP of Marketing and Sales at Sentara Health Plans (Optima)
  • Kathy McVey
  • ALLIANCE MEMBER
  • Director, Consumer Products at Sentara Health Plans (Optima)
  • Mark Mixer
  • ALLIANCE MEMBER
  • Chief Executive Officer at Alliant Health Plans
  • Celeste Richards
  • ALLIANCE MEMBER
  • Chief Operating Officer at Alliant Health Plans
  • Bart Stead
  • ALLIANCE MEMBER
  • Vice President of Sales at Cox HealthPlans
  • Todd Trainer
  • ALLIANCE MEMBER
  • Director of Business Development at Alliant Health Plans
  • Meg Collins
  • SPEAKER
  • SVP, Carrier Sales at Vericred Inc.
  • Chris Condeluci
  • SPEAKER
  • Principal and Sole Shareholder at CC Law & Policy PLLC
  • Ken Janda
  • SPEAKER
  • Founder and Managing Principal at Wild Blue Health Solutions
  • Jordan Anderson
  • VIRTUAL ATTENDEE - MEMBER
  • Vice President of Sales at Avera Health Plans
  • Kiran Biring
  • VIRTUAL ATTENDEE - MEMBER
  • Pharmacy Director at Western Health Advantage
  • Brian Brown
  • VIRTUAL ATTENDEE - MEMBER
  • Vice President Sales and Marketing at Presbyterian Health Plan
  • Erika Eichenauer
  • VIRTUAL ATTENDEE - MEMBER
  • Product Manager at Health Alliance Medical Plans
  • Jeff Falls
  • VIRTUAL ATTENDEE - MEMBER
  • Sr. Manager, Health Benefit Exchange at Piedmont Community Health Plan
  • Melinda Frometa
  • VIRTUAL ATTENDEE - MEMBER
  • Manager, Product Development at AvMed
  • Brad Garrigues
  • VIRTUAL ATTENDEE - MEMBER
  • Chief Sales & Underwriting Officer at Providence Health Plan
  • Tyler Hutchison
  • VIRTUAL ATTENDEE - MEMBER
  • Chief Actuary at Health New England
  • Jeremy Jones
  • VIRTUAL ATTENDEE - MEMBER
  • Director Consumer Sales & Retention at Health Alliance Medical Plans
  • Charles Joujoute
  • VIRTUAL ATTENDEE - MEMBER
  • Manager at Health Alliance Medical Plans
  • Kevin Lewis
  • VIRTUAL ATTENDEE - MEMBER
  • Chief Executive Officer at Community Health Options
  • Bess Ann Mckillop
  • VIRTUAL ATTENDEE - MEMBER
  • Product Development Supervisor at Physicians Health Plan
  • Javier Mendoza
  • VIRTUAL ATTENDEE - MEMBER
  • Vice President, Product Mgmt. & Regulatory Affairs at AvMed
  • Roger Milliner
  • VIRTUAL ATTENDEE - MEMBER
  • Chief Growth Officer at MetroPlusHealth
  • Gregg Mottola
  • VIRTUAL ATTENDEE - MEMBER
  • Consumer Retention Analyst at Health Alliance Medical Plans
  • Jana Perry
  • VIRTUAL ATTENDEE - MEMBER
  • Vice President, Strategy and Marketing at Health Alliance Medical Plans
  • Penny Ransom
  • VIRTUAL ATTENDEE - MEMBER
  • Chief Administrative Officer at Network Health
  • Amanda Reed
  • VIRTUAL ATTENDEE - MEMBER
  • Chief Strategy Officer at Alliant Health Plans
  • Monday Reynolds
  • VIRTUAL ATTENDEE - MEMBER
  • CRC at Santa Clara Family Health Plan
  • Carlos Santiago
  • VIRTUAL ATTENDEE - MEMBER
  • Sales Manager at MetroPlusHealth
  • Brenda Seagrave-Whittle
  • VIRTUAL ATTENDEE - MEMBER
  • Chief Marketing Officer, VP Marketing and Communications at Neighborhood Health Plan of Rhode Island
  • Kathryn Serenbetz
  • VIRTUAL ATTENDEE - MEMBER
  • Principle, Insurance Products at Avera Health Plans
  • Craig Shively
  • VIRTUAL ATTENDEE - MEMBER
  • Manager, Individual Sales at Geisinger Health Plan
  • Rachel Snyder
  • VIRTUAL ATTENDEE - MEMBER
  • Director of Product Development at Health Alliance Medical Plans
  • Kerri Towsley
  • VIRTUAL ATTENDEE - MEMBER
  • Director, Product Development & Market Intelligence at SummaCare
  • Karla Tull
  • VIRTUAL ATTENDEE - MEMBER
  • Director Underwriting at CommunityCare
  • Lindsay Gerspach
  • VIRTUAL ATTENDEE - SPONSOR
  • Vice President of Marketing at Vericred Inc.
  • Scott Machut, CPA, FLMI
  • VIRTUAL ATTENDEE - SPONSOR
  • Vice President, Sales – Reinsurance and Provider Excess at Summit Re
  • Todd MItchell
  • VIRTUAL ATTENDEE - SPONSOR
  • Director, Carrier Relations at Vericred Inc.
  • Courtney Williams
  • VIRTUAL ATTENDEE - SPONSOR
  • Director, Carrier Relations at Vericred
Speakers