Create a Cohesive Data Strategy to Better Acquire, Engage, and Serve Your Members

Thursday, November 29, 2018
1:00 PM CT – 2:00 PM CT (60 minutes)
Vendor Spotlight Host: Carrot Health

This vendor spotlight is hosted on our ReadyTalk platform

In the current consumer-driven health care environment, it is critical for health plans to better understand the people they are serving so that they can build their business strategies around them. By developing a comprehensive data strategy that includes insights surrounding the social determinants of health (SDoH) of your members, you can increase your membership through better segmentation and marketing, enhance engagement, close gaps in care, and improve outcomes. For your organization, this leads to more informed decision-making, increased market share and growth, and improved health of the communities you serve.

Join this webinar to learn how to:

• Develop a consumer-centric data strategy for your organization
• Utilize customized hyper-local segmentation to increase market share and reduce cost of acquisition 
• Create a “window” into your population of members by combining multiple data sources in real time to optimize engagement to better focus efforts and interventions that will improve outcomes
• Use data to predict individuals’ willingness to close gaps, and save your organization money by making outreach more effective 
• Discover the benefits of using SDoH data as part of a cohesive data strategy through a variety of use case examples

Notice to Participants:
Please note that this webinar is a Vendor Spotlight and will be a capabilities-focused presentation. While this vendor is not under contract with the Health Plan Alliance, we believe this webinar will provide you the opportunity to learn more about this vendor and the programs and services it provides. Offering this webinar does not imply that the Health Plan Alliance endorses this vendor. The webinar is merely for informational purposes only. Should you wish to share feedback and/or have questions about this vendor, please contact Jaime González, the Alliance’s Chief Business Development Officer, at jaime.gonzalez@healthplanalliance.org or 972-830-6355.