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5 Themes That Will Drive Healthcare Marketing in 2019

Event Date: 2/19/2019

Event Overview

Tuesday, February 19, 2019
1:00 PM CT – 2:00 PM CT (60 minutes)
Discussion Leader:  Lindsay Resnick, Wunderman Health


This event is hosted on our ReadyTalk platform

What should health plan marketers be adapting from other industries to keep pace with our customers' expectations?  Even Alliance members with strong brand identities can no longer rely on our legacies.  Lindsay Resnick, well-known and respected among Alliance marketers for his expertise and experiences,  shares his insights on 5 trends health plan marketers should be focusing on in 2019:

  • Data Personalization
  • Digital Transformation
  • Customer Experience
  • Health Inertia
  • Modern Marketing

 

Audience

Executives and Managers in marketing, communications, product design and member experience.

 

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View the presentation materials from these recent events

 

Documents
  • 2/20/2019
  • Healthcare's Blame Game
  • Whether it’s providers, payers and employers engaging in contract disputes finger-pointing over network configuration and payment formulas, or big pharma trading accusations about who’s to blame for the country’s health care cost crisis, engaging in a ‘it’s your fault or you’re not playing fairly’ argument accomplishes little. It’s time to stop the healthcare blame game.
  • 2/20/2019
  • Marketing Maturity Curve
  • Wunderman Health provides a snapshot of the marketing maturity curve depicting the transition from campaign-focused to customer-focused levels.
  • 11/15/2018
  • Article: 5 Themes that Will Drive Healthcare Marketing in 2019
  • Healthcare organizations - payer, provider, and pharma - are facing many of the same marketing challenges as the retail, banking, technology, and consumer package goods sectors, and they must keep pace with their customers' evolving expectations. Wunderman Health outlines five themes that will address these shifting consumer dynamics and drive healthcare marketing In 2019.
Attendees

Below is a list of all delegates registered to date for this event

  • Rachel Abramson
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Program Manager of Strategic Planning at Community Health Plan of Washington
  • Benjamin Aragon
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager, Medicare Business Development at Sharp Health Plan
  • Amy Beck
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Outreach Specialist at Prominence Health Plan
  • Libby Belli
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Director at Prominence Health Plan
  • Erica Bogner
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Senior Marketing Associate at Indiana University Health Plans
  • Danya Bouska
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Advantage Product Manager at Quartz Health Solutions
  • Amor Brannin
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • VP, CFO at Presbyterian Health Plan
  • Allison Brasel
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Assistant Director, Marketing & Communications Digital Strategies at Johns Hopkins HealthCare
  • Carly Bressler-Archambeau
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Product Manager at Sentara Health Plans (Optima)
  • Cary Campo
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Project Manager at Aspire Health Plan
  • Thomas Carroll
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director of Marketing & Customer Strategy at Sharp Health Plan
  • Danielle Daly
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Star Ratings Coordinator at Health Alliance Medical Plans
  • Cassie Delaney
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager, Product Development and Governance at Health First Health Plans
  • Sabrina Duran
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Communcations Specialist at Presbyterian Health Plan
  • Lisa FitzPatrick
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Supervisor, Marketing Production at Santa Clara Family Health Plan
  • Susan Fratto
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager, Service Line Marketing at Johns Hopkins HealthCare
  • Lisa Garrett
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Risk Adjustment Manager at Sentara Health Plans (Optima)
  • Elizabeth Goff
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager - Medicare Project Management at Indiana University Health Plans
  • Grace gonzalez
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager of Membership Outreach at Neighborhood Health Plan of Rhode Island
  • Mark Hallett
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager Sales Analytics at Health Alliance Medical Plans
  • Mackenzie Hammock
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • System Marketing Brand Manager at Indiana University Health Plans
  • Leslie Heredia
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Project Specialist at Johns Hopkins HealthCare
  • Brendan Hodges
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • President at HealthTeam Advantage
  • Michael Keeler
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Chief Operating Officer at Health First Health Plans
  • Linda Keys
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Sr. Medicare Project Coordinator at Paramount Health Care
  • Melissa Kinzel
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Product Development Coordinator at Health First Health Plans
  • Ginny Morgan
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Executive Project Coordinator at CommunityCare
  • Cyndie O'Brien
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Chief Sales & Marketing Officer at Aspire Health Plan
  • Caitlin Oostra
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Sr. Specialist at Paramount Health Care
  • Anthony Otters
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medical Director at Network Health
  • Kathryn Parker
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director of ACA Products at Avera Health Plans (DAKOTACARE)
  • Betsy Penturf
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Corporate Communications Manager at CommunityCare
  • Lee Pritchett
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Senior Marketing Managaer at Care N' Care Insurance Company, Inc.
  • Jasmine Redwood
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Product Market Analyst at Sentara Health Plans (Optima)
  • Brenda Seagrave-Whittle
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • VP Marketing and Communications at Neighborhood Health Plan of Rhode Island
  • Michelle Skelly
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Communications Representative at Alliant Health Plans
  • Jan Sole
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • IT Business Consultant at Presbyterian Health Plan
  • Sarah Sorenson
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Wellness Account Service Coordinator at Samaritan Health Plans
  • Kristy Stephens
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director of Proposal Development at Presbyterian Healthcare Services
  • Lynette Topacio
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Project Manager at Santa Clara Family Health Plan
  • Karla Tull
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager Underwriting at CommunityCare
  • Deborah Walston
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Advantage Sales Manager at FirstCarolinaCare Insurance Company
  • Jamie Whitten
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Strategist at Health Alliance Plan (HAP)
  • Halei Zhu
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Population Health Data Analyst at Health New England
Speakers