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5 Themes That Will Drive Healthcare Marketing in 2019

Event Date: 2/19/2019

Event Overview

Tuesday, February 19, 2019
1:00 PM CT – 2:00 PM CT (60 minutes)
Discussion Leader:  Lindsay Resnick, Wunderman Health


This event is hosted on our ReadyTalk platform

What should health plan marketers be adapting from other industries to keep pace with our customers' expectations?  Even Alliance members with strong brand identities can no longer rely on our legacies.  Lindsay Resnick, well-known and respected among Alliance marketers for his expertise and experiences,  shares his insights on 5 trends health plan marketers should be focusing on in 2019:

  • Data Personalization
  • Digital Transformation
  • Customer Experience
  • Health Inertia
  • Modern Marketing

 

Audience

Executives and Managers in marketing, communications, product design and member experience.

 

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Documents
  • 2/20/2019
  • Healthcare's Blame Game
  • Whether it’s providers, payers and employers engaging in contract disputes finger-pointing over network configuration and payment formulas, or big pharma trading accusations about who’s to blame for the country’s health care cost crisis, engaging in a ‘it’s your fault or you’re not playing fairly’ argument accomplishes little. It’s time to stop the healthcare blame game.
  • 2/20/2019
  • Marketing Maturity Curve
  • Wunderman Health provides a snapshot of the marketing maturity curve depicting the transition from campaign-focused to customer-focused levels.
  • 11/15/2018
  • Article: 5 Themes that Will Drive Healthcare Marketing in 2019
  • Healthcare organizations - payer, provider, and pharma - are facing many of the same marketing challenges as the retail, banking, technology, and consumer package goods sectors, and they must keep pace with their customers' evolving expectations. Wunderman Health outlines five themes that will address these shifting consumer dynamics and drive healthcare marketing In 2019.
Attendees

Below is a list of all delegates registered to date for this event

  • Rachel Abramson
  • ALLIANCE MEMBER
  • Program Manager of Strategic Planning at Community Health Plan of Washington
  • Benjamin Aragon
  • ALLIANCE MEMBER
  • Manager, Product Development at Sharp Health Plan
  • Amy Beck
  • ALLIANCE MEMBER
  • Community Relations Manager at Prominence Health Plan
  • Libby Belli
  • ALLIANCE MEMBER
  • Marketing Director at Prominence Health Plan
  • Erica Bogner
  • ALLIANCE MEMBER
  • Senior Marketing Associate at Indiana University Health Plans
  • Danya Bouska
  • ALLIANCE MEMBER
  • Medicare Product Manager at Quartz Health Solutions
  • Amor Brannin
  • ALLIANCE MEMBER
  • VP, CFO at Presbyterian Health Plan
  • Allison Brasel
  • ALLIANCE MEMBER
  • Assistant Director, Marketing & Communications Digital Strategies at Johns Hopkins HealthCare
  • Cary Campo
  • ALLIANCE MEMBER
  • Marketing Project Manager at Aspire Health Plan
  • Thomas Carroll
  • ALLIANCE MEMBER
  • Director of Marketing & Customer Strategy at Sharp Health Plan
  • Cassie Delaney
  • ALLIANCE MEMBER
  • Manager, Product Development and Governance at Health First Health Plans
  • Sabrina Duran
  • ALLIANCE MEMBER
  • Communcations Specialist at Presbyterian Health Plan
  • Lisa FitzPatrick
  • ALLIANCE MEMBER
  • Supervisor, Marketing Production at Santa Clara Family Health Plan
  • Susan Fratto
  • ALLIANCE MEMBER
  • Manager, Service Line Marketing at Johns Hopkins HealthCare
  • Lisa Garrett
  • ALLIANCE MEMBER
  • Risk Adjustment Manager at Sentara Health Plans (Optima)
  • Elizabeth Goff
  • ALLIANCE MEMBER
  • Manager - Medicare Project Management at Indiana University Health Plans
  • Grace Gonzalez
  • ALLIANCE MEMBER
  • Manager of Membership Outreach at Neighborhood Health Plan of Rhode Island
  • Mark Hallett
  • ALLIANCE MEMBER
  • Manager Sales Analytics at Health Alliance Medical Plans
  • Mackenzie Hammock
  • ALLIANCE MEMBER
  • System Marketing Brand Manager at Indiana University Health Plans
  • Leslie Heredia
  • ALLIANCE MEMBER
  • Marketing Project Specialist at Johns Hopkins HealthCare
  • Linda Keys
  • ALLIANCE MEMBER
  • Sr. Medicare Project Coordinator at Paramount Health Care
  • Melissa Kinzel
  • ALLIANCE MEMBER
  • Product Development Coordinator at Health First Health Plans
  • Ginny Morgan
  • ALLIANCE MEMBER
  • Sr. Manager Human Resources at CommunityCare
  • Cyndie O'Brien
  • ALLIANCE MEMBER
  • Chief Sales & Marketing Officer at Aspire Health Plan
  • Caitlin Oostra
  • ALLIANCE MEMBER
  • Sr. Specialist at Paramount Health Care
  • Kate Parker
  • ALLIANCE MEMBER
  • Director, Consumer & Government Products at Avera Health Plans (DAKOTACARE)
  • Betsy Penturf
  • ALLIANCE MEMBER
  • Corporate Communications Manager at CommunityCare
  • Lee Pritchett
  • ALLIANCE MEMBER
  • Senior Marketing Manager at Care N' Care Insurance Company, Inc.
  • Jasmine Redwood
  • ALLIANCE MEMBER
  • Product Market Analyst at Sentara Health Plans (Optima)
  • Brenda Seagrave-Whittle
  • ALLIANCE MEMBER
  • Chief Marketing Officer, VP Marketing and Communications at Neighborhood Health Plan of Rhode Island
  • Michelle Skelly
  • ALLIANCE MEMBER
  • Marketing and Communications Manager at Alliant Health Plans
  • Jan Sole
  • ALLIANCE MEMBER
  • IT Business Consultant at Presbyterian Health Plan
  • Sarah Sorenson
  • ALLIANCE MEMBER
  • Wellness Account Service Coordinator at Samaritan Health Plans
  • Kristy Stephens
  • ALLIANCE MEMBER
  • Director of Proposal Development at Fluent Health
  • Lynette Topacio
  • ALLIANCE MEMBER
  • Marketing Project Manager at Santa Clara Family Health Plan
  • Karla Tull
  • ALLIANCE MEMBER
  • Director Underwriting at CommunityCare
  • Deborah Walston
  • ALLIANCE MEMBER
  • Medicare Advantage Sales Manager at FirstCarolinaCare Insurance Company
Speakers