5 Themes That Will Drive Healthcare Marketing in 2019
Event Date: 2/19/2019
Event Overview
Tuesday, February 19, 2019
1:00 PM CT – 2:00 PM CT (60 minutes)
Discussion Leader: Lindsay Resnick, Wunderman Health
This event is hosted on our ReadyTalk platform
What should health plan marketers be adapting from other industries to keep pace with our customers' expectations? Even Alliance members with strong brand identities can no longer rely on our legacies. Lindsay Resnick, well-known and respected among Alliance marketers for his expertise and experiences, shares his insights on 5 trends health plan marketers should be focusing on in 2019:
- Data Personalization
- Digital Transformation
- Customer Experience
- Health Inertia
- Modern Marketing
Audience
Executives and Managers in marketing, communications, product design and member experience.
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Documents
Recording: 5 Themes That Will Drive Healthcare Marketing in 2019
Lindsay Resnick, well-known and respected among Alliance marketers for his expertise and experiences, shares his insights on 5 trends health plan marketers should be focusing on in 2019.
Healthcare's Blame Game
Whether it’s providers, payers and employers engaging in contract disputes finger-pointing over network configuration and payment formulas, or big pharma trading accusations about who’s to blame for the country’s health care cost crisis, engaging in a ‘it’s your fault or you’re not playing fairly’ argument accomplishes little. It’s time to stop the healthcare blame game.
Marketing Maturity Curve
Wunderman Health provides a snapshot of the marketing maturity curve depicting the transition from campaign-focused to customer-focused levels.
Presentation: 5 Themes That Will Drive Healthcare Marketing in 2019
Lindsay Resnick, Wunderman Health, shares his insights on 5 themes that health plan marketers and customer experience managers should be focusing on in 2019 to keep pace with customer expectations.
Article: 5 Themes that Will Drive Healthcare Marketing in 2019
Healthcare organizations - payer, provider, and pharma - are facing many of the same marketing challenges as the retail, banking, technology, and consumer package goods sectors, and they must keep pace with their customers' evolving expectations. Wunderman Health outlines five themes that will address these shifting consumer dynamics and drive healthcare marketing In 2019.
Attendees
Below is a list of all delegates registered to date for this event
- Benjamin Aragon
- ALLIANCE MEMBER
- Manager of Product Development at Sharp Health Plan
- Libby Belli
- ALLIANCE MEMBER
- Marketing Director at Prominence Health Plan
- Erica Bogner
- ALLIANCE MEMBER
- Senior Marketing Associate at IU Health Plans
- Amor Brannin
- ALLIANCE MEMBER
- VP, CFO at Presbyterian Health Plan
- Carly Bressler-Archambeau
- ALLIANCE MEMBER
- Director, Medicare Stars Program at Sentara Health Plans (Optima)
- Cary Campo
- ALLIANCE MEMBER
- Marketing Project Manager at Aspire Health Plan
- Thomas Carroll
- ALLIANCE MEMBER
- Director of Marketing & Customer Strategy at Sharp Health Plan
- Sabrina Duran
- ALLIANCE MEMBER
- Product Implementation Manager at Presbyterian Health Plan
- Lisa FitzPatrick
- ALLIANCE MEMBER
- Manager, Marketing Production at Santa Clara Family Health Plan
- Lisa Garrett
- ALLIANCE MEMBER
- Risk Adjustment Manager at Sentara Health Plans (Optima)
- Elizabeth Goff
- ALLIANCE MEMBER
- Manager - Medicare Project Management at IU Health Plans
- Leslie Heredia
- ALLIANCE MEMBER
- Senior Marketing Project Specialist at Johns Hopkins Health Plans
- Brendan Hodges
- ALLIANCE MEMBER
- President/CEO at HealthTeam Advantage
- Caitlin Oostra
- ALLIANCE MEMBER
- Sr. Specialist at Paramount Health Care
- Betsy Penturf
- ALLIANCE MEMBER
- Corporate Communications Manager at CommunityCare
- Lee Pritchett
- ALLIANCE MEMBER
- Senior Marketing Manager at Care N' Care Insurance Company, Inc.
- Jasmine Redwood
- ALLIANCE MEMBER
- Product Market Analyst at Sentara Health Plans (Optima)
- Brenda Seagrave-Whittle
- ALLIANCE MEMBER
- Chief Marketing Officer, VP Marketing and Communications at Neighborhood Health Plan of Rhode Island
- Kathryn Serenbetz
- ALLIANCE MEMBER
- Principle, Insurance Products at Avera Health Plans
- Michelle Skelly
- ALLIANCE MEMBER
- Director of Marketing and Communications at Alliant Health Plans
- Jan Sole
- ALLIANCE MEMBER
- IT Business Consultant at Presbyterian Health Plan
- Lynette Topacio
- ALLIANCE MEMBER
- Marketing Project Manager at Santa Clara Family Health Plan
- Karla Tull
- ALLIANCE MEMBER
- Director Underwriting at CommunityCare
- Deborah Walston
- ALLIANCE MEMBER
- Medicare Advantage Sales Manager at FirstCarolinaCare Insurance Company
- Lindsay Resnick
- SPEAKER
- Executive Vice President at WundermanThompson Health
Speakers
- Lindsay Resnick
Executive Vice President at WundermanThompson Health
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