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Fly-in: MA Product Development & Lifecycle Management

Event Date: 2/5/2019 - 2/6/2019

Event Overview

 


What you need to know before you draft your Medicare Advantage bid for 2020

CMS is opening the door to major innovation in Medicare Advantage health plan benefit design for the first time in a decade. Explore new opportunities to differentiate your health plan and drive MA growth, while supporting your organization's quality goals, APM strategies, and population health initiatives. 

 



Who should attend

This meeting is only for Health Plan Alliance members or by invitation only.

  • Leaders in MA health plans responsible for product design and strategy
  • MA product owners and leaders responsible for your bid preparation and submission
  • Marketing and sales leaders with responsibility for your organization's growth strategy 
  • Health plans launching a Medicare Advantage product in 2020 or beyond
  • Stars and quality leaders working with product design teams to support your plan's quality goals

  



Event highlights

  • HOT OFF THE PRESS: Deft Research shares their 2019 AEP Study Results with Alliance members.  Special focus is given to benefit design and how new supplemental benefits offered influenced shopping and switching behavior among seniors.
  • WHERE THE RUBBER MEETS THE ROAD:  How can your plan clearly communicate these benefits when you go to market? At every step of the enrollment process, you risk confusing your potential members and creating dissatisfaction. In this session we focus on how these “smart” benefits can be thoughtfully translated to intelligent sales and marketing strategies.
  • CASE STUDY: Health Alliance Plan's Lori Rund, VP of Product Management and Market Intelligence, takes members on a deep dive of their product and bid development of a brand new MA model—one that is built through intense collaboration between the health plan and a physician group every step of the way.
  • CONSORTIA REPORT OUT AND DEBRIEF: The Alliance MA Supplemental Benefits Consortia subject matter experts will present the project's outcomes to Alliance members and facilitate an in-depth discussion of implications for plans (and how to use the intelligence gained as strategically as possible).  




Join the Alliance MA Supplemental Benefits Consortia

Alliance member health plans have the opportunity to join the MA Supplemental Benefits Consortia (“MASBC”), a limited duration project which will begin in November 2018 and conclude by March 2019.  The Alliance has currently received written commitments from 22 plans.  At the project’s conclusion, participating plans will receive the following: the data story for the defined list of Supplemental Benefits; a Compliance/Member Services/Integration/Ops/Clinics implementation requirements/best practices for benefits with favorable data story; background data and research on favorability of these benefits; a vendor list for each benefit that tests favorably.  A statement of work will be provided to each participant upon kick off that more fully describes the deliverables.  Additional documentation regarding the MASBC is located in the "Documents" tab above, and additional questions should be directed to Kristin Rodriguez

 

 



Thank you to our event sponsors


PLATINUM SPONSORS

 

 

 

 

GOLD SPONSORS

 

 

 

 

OTHER SPONSORS

 

 

 

 

 

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Registration
ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
Fee End Date Description Amount
2/6/2019 choose this option if you are an employee of an Alliance member health plan or provider affiliate MEMBER PASS
ALLIANCE GUEST
Fee End Date Description Amount
2/6/2019 choose this option if you're not an Alliance member, but have been invited to attend this meeting GUEST PASS
SPEAKER
Fee End Date Description Amount
2/6/2019 choose this option if you are a member of the event speaking faculty FREE
SPONSOR
Fee End Date Description Amount
2/6/2019 choose this option if you are using a sponsor pass SPONSOR PASS
PLATINUM SPONSOR PASS
Fee End Date Description Amount
2/6/2019 choose this option if you are using a Platinum business sponsor pass PLATINUM ONLY
Agenda

For a printable, detailed agenda go to the Documents tab above 

  

AGENDA | Tuesday, February 5, 2019

 

6:00 – 9:00pm

Happy Hour and Dinner at The Ranch

857 W John Carpenter Fwy, Irving, TX

 

 

AGENDA | Wednesday, February 6, 2019

7:00am

Transportation instructions

Round trip shuttle service is available to Alliance offices from the Omni Mandalay. The shuttle runs every 30 minutes on the hour. Check with the hotel front desk for schedule.

 

 

7:30 – 8:00am

Breakfast

Alliance Offices (4th floor, Conf Rm 4505 & 4506)

 

 

8:00 – 8:30am

Welcome and Kick Off

  • Overview of issues you want to discuss?

 

Kristin B. Rodriguez

Health Plan Alliance

 

8:30 – 9:30am

Fresh off the press: Deft Research 2019 AEP Study Results

Benefit from an overview of Deft’s most recent Aging-In study, with a focus on how the aging-in population shops and what drives their purchasing decisions. George will also provide a comprehensive overview of Deft’s AEP study, with particular focus on benefit design: How important are the new supplemental benefits and how do these benefits lead to shopping and switching?

 

George Dippel

Senior VP of Client Services

Deft Research

 

9:30 – 9:45am

BREAK

 

 

9:45 – 10:45 am

MA consumers want “Simple.” These Products are complicated. How can Plans bridge the gap?

Supplemental and enhanced benefits make a lot of sense when you think about improving outcomes and removing barriers for members and physicians. But how can your plan clearly communicate these benefits when you go to market? At every step of the enrollment process, you risk confusing your potential members and creating dissatisfaction. In this session we focus on how these “smart” benefits can be thoughtfully translated to intelligent sales and marketing strategies.

 

Cary Badger, Principal

HealthScape Advisors (invited)

 

10:45 – 12:00 pm

Primary Choice – “Putting patients & primary care in charge”

Health Alliance Plan shares the product and bid development of a Medicare Advantage model designed to deliver the ultimate Medicare experience by virtue of a health plan and physician group working together.

 

Lori Rund

VP – Product Mgt & Mkt Intelligence

Health Alliance Plan

 

12:00 – 1:00 pm

 

Lunch break from 12:00 – 12:30

 

and

 

Working session from

12:30 - 1:00pm

Working Lunch: AEP benchmarking and consumer megatrends

Connecture will provide an aggregate analysis of key AEP shopping/enrollment trends across its entire client base, which provides insights on what channels are being leveraged and year-over-year trends, including consumer self-service, broker, or call-center assisted channels. Connecture will also include highlights from its annual direct-to-consumer survey, including what plan choices and technology trends are impacting consumer behavior. This facilitated discussion will build on key themes from the morning session – DEFT research and the “where the rubber meets the road” topics.

 

Sharon Poturica, SVP of Product & Compliance,

Connecture

 

Bill Keyes, SVP of Medicare Sales, Connecture

1:00 – 3:00 pm

MA Supplemental Benefit Consortia Presentation

The Alliance MA Supplemental Benefits Consortia subject matter experts will present the project's outcomes to Alliance members and facilitate an in-depth discussion of implications for plans (and how to use the intelligence gained as strategically as possible).

Mike Adelberg, Principal and Lead: Healthcare Strategy Practice,

Faegre Baker Daniels Consulting

 

Tim Murray, FSA, MAAA, Senior Consulting Actuary,

Wakely Consulting Group

 

3:00pm

 

Adjourn

Arrange Ride-share to Airport

 

Venue

Las Colinas, TXHealth Plan Alliance Headquarters

290 E. John Carpenter Freeway
Irving, TX 75062


Hotel

Omni Mandalay Hotel
221 E Las Colinas Blvd

Irving, TX 75039
972.556.0800
Website

Click here or call the hotel to book your room at our rate of $185 plus taxes/fees. 

 

 

DRESS

Business casual attire is appropriate for the meeting.  Remember that the hotel meeting room temperatures vary, so we recommend that you layer clothing to be comfortable in case the room becomes either hot or cold.


GROUND TRANSPORTATION
Taxi from the Dallas/Ft Worth International airport and Love Field airport is approximately $25 one-way.  UberX is $17-20.  The hotel above provides a shuttle to the Alliance office at 290 E John Carpenter Fwy, which is where the meeting will be held.


DALLAS WEATHER
View the latest weather forecast.

Documents
  • 12/6/2018
  • Recording: MASBC KickOff
  • The official “kick off call” for the Medicare Advantage Supplemental Benefits Consortia (MASBC).
  • 11/16/2018
  • MA Supplemental Benefit Consortia Information Packet
  • This information packet is for Alliance member health plans interested in learning more about the Medicare Advantage Supplemental Benefit Consortia. It provides interested Alliance members details regarding the consortia's timeline, scope of work, process, and final deliverable.
  • 11/7/2018
  • Recording: Medicare Advantage Supplemental Benefits Consortia Information Session
  • This informational call is for Alliance member health plans interested in taking part in the Medicare Advantage Supplemental Benefit Consortia. The call provides interested Alliance members the opportunity to connect with the project's team of experts directly and ask clarifying questions about the consortia's timeline, scope of work, process, and final deliverable.
  • 1/16/2018
  • Agenda: MA Product Development and Lifecycle Management Fly-in
  • Updated Agenda! CMS is opening the door to major plan innovations in MA for the first time in a decade. This fly-in explores the new opportunities for Alliance member plans to use creative product design to differentiate themselves and drive MA growth, while also supporting quality goals, APM strategies, and population health initiatives.
Attendees

Below is a list of all delegates registered to date for this event

  • Jason Alford
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Vice President, Sales & Business Development at Health First Health Plans
  • Carly Bressler-Archambeau
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Clinical Contract Administrator at Sentara Health Plans (Optima)
  • Danielle Calhoun
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager of Product Innovation & Market Intelligence at Health First Health Plans
  • Cassie Delaney
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager, Product Development and Governance at Health First Health Plans
  • Jamie Forrest
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • VP Regulatory Affairs & Product Management at Health First Health Plans
  • Melinda Frometa
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager, Product Development at AvMed
  • Brad Garrigues
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Chief Sales & Marketing Officer at Providence Health Plans
  • Elizabeth Hargett
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Sales Director at Western Health Advantage
  • Erin Heckethorn
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director, Compliance Management at FirstCarolinaCare Insurance Company
  • Brendan Hodges
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • President at HealthTeam Advantage
  • Karen Hoffmann
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director of Operations at Medical Associates Health Plans
  • Kaleb Holt
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Advantage Program Manager at SelectHealth
  • Wendy Karsten
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • CEO at Care N' Care Insurance Company, Inc.
  • Joleen Katula
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Vice President of Operations at HealthTeam Advantage
  • David Kewer
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director Product Development at Health Alliance Medical Plans
  • Alexandra Leopold
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Vice President of Operations, Health Plan Solutions at Healthy State
  • Marie Manning
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Product Development & Research Director at Sentara Health Plans (Optima)
  • Javier Mendoza
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Vice President, Product Mgmt. & Regulatory Affairs at AvMed
  • Lisa Modi
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Product Manager at Johns Hopkins HealthCare
  • Kathryn Parker
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director of ACA Products at Avera Health Plans (DAKOTACARE)
  • Lori Rund
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Vice President-Product Mgt & Mkt Intelligence at Health Alliance Plan (HAP)
  • David Sand
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Chief Medical Officer at Care N' Care Insurance Company, Inc.
  • Louis Sorbo
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Product Development Specialist at Health New England
  • Ericka Williams
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director Business Intelligence at Health Alliance Medical Plans
  • Sam Wu
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Actuary Medicare at Health Alliance Medical Plans
  • Stacey Zierath
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director Medicare Sales at Prominence Health Plan
  • Hannah Zillmer
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Government Programs Manager at Network Health Plan
  • Mike Adelberg
  • SPEAKER
  • Principal and Healthcare Strategy Practice Leader at FaegreBD Consulting
  • Nathan Baehr
  • SPEAKER
  • Senior Consulting Actuary at Wakely Consulting Group
  • Daniel Latham
  • SPEAKER
  • President at MSP Recovery Associates, LLC
  • Tim Murray
  • SPEAKER
  • Senior Consulting Actuary at Wakely Consulting Group
  • Phillip Cardona
  • SPONSOR
  • Sr. Sales Executive at Change Healthcare Consulting
  • Shelley Stevenson
  • SPONSOR
  • Director, Government Programs Practice at Change Healthcare Consulting
  • Benjamin Aragon
  • VIRTUAL ATTENDEE
  • Manager, Medicare Business Development at Sharp Health Plan
  • Danielle Daly
  • VIRTUAL ATTENDEE
  • Star Ratings Coordinator at Health Alliance Medical Plans
  • Emily Wells
  • VIRTUAL ATTENDEE
  • Star Ratings Coordinator at Health Alliance Medical Plans
Speakers