Fly-in: MA Product Development & Lifecycle Management

Event Date: 2/5/2019 - 2/6/2019

Event Overview

What you need to know before you draft your Medicare Advantage bid for 2020

CMS is opening the door to major innovation in Medicare Advantage health plan benefit design for the first time in a decade. Explore new opportunities to differentiate your health plan and drive MA growth, while supporting your organization's quality goals, APM strategies, and population health initiatives.

Who should attend

This meeting is only for Health Plan Alliance members or by invitation only.

Leaders in MA health plans responsible for product design and strategy
MA product owners and leaders responsible for your bid preparation and submission
Marketing and sales leaders with responsibility for your organization's growth strategy
Health plans launching a Medicare Advantage product in 2020 or beyond
Stars and quality leaders working with product design teams to support your plan's quality goals

Event highlights

HOT OFF THE PRESS: Deft Research shares their 2019 AEP Study Results with Alliance members. Special focus is given to benefit design and how new supplemental benefits offered influenced shopping and switching behavior among seniors.
WHERE THE RUBBER MEETS THE ROAD: How can your plan clearly communicate these benefits when you go to market? At every step of the enrollment process, you risk confusing your potential members and creating dissatisfaction. In this session we focus on how these “smart” benefits can be thoughtfully translated to intelligent sales and marketing strategies.
CASE STUDY: Health Alliance Plan's Lori Rund, VP of Product Management and Market Intelligence, takes members on a deep dive of their product and bid development of a brand new MA model—one that is built through intense collaboration between the health plan and a physician group every step of the way.
CONSORTIA REPORT OUT AND DEBRIEF: The Alliance MA Supplemental Benefits Consortia subject matter experts will present the project's outcomes to Alliance members and facilitate an in-depth discussion of implications for plans (and how to use the intelligence gained as strategically as possible).

Join the Alliance MA Supplemental Benefits Consortia

Alliance member health plans have the opportunity to join the MA Supplemental Benefits Consortia (“MASBC”), a limited duration project which will begin in November 2018 and conclude by March 2019. The Alliance has currently received written commitments from 22 plans. At the project’s conclusion, participating plans will receive the following: the data story for the defined list of Supplemental Benefits; a Compliance/Member Services/Integration/Ops/Clinics implementation requirements/best practices for benefits with favorable data story; background data and research on favorability of these benefits; a vendor list for each benefit that tests favorably. A statement of work will be provided to each participant upon kick off that more fully describes the deliverables. Additional documentation regarding the MASBC is located in the "Documents" tab above, and additional questions should be directed to Kristin Rodriguez.

Thank you to our event sponsors

PLATINUM SPONSORS

GOLD SPONSORS

BRONZE SPONSORS

OTHER SPONSORS

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Agenda

For a printable, detailed agenda go to the Documents tab above

AGENDA | Tuesday, February 5, 2019

6:00 – 9:00pm

Happy Hour and Dinner at The Ranch

857 W John Carpenter Fwy, Irving, TX

AGENDA | Wednesday, February 6, 2019

7:00am

Transportation instructions

Round trip shuttle service is available to Alliance offices from the Omni Mandalay. The shuttle runs every 30 minutes on the hour. Check with the hotel front desk for schedule.

7:30 – 8:00am

Breakfast

Alliance Offices (4th floor, Conf Rm 4505 & 4506)

8:00 – 8:30am

Welcome and Kick Off

Overview of issues you want to discuss?

Kristin B. Rodriguez

Health Plan Alliance

8:30 – 9:30am

Fresh off the press: Deft Research 2019 AEP Study Results

Benefit from an overview of Deft’s most recent Aging-In study, with a focus on how the aging-in population shops and what drives their purchasing decisions. George will also provide a comprehensive overview of Deft’s AEP study, with particular focus on benefit design: How important are the new supplemental benefits and how do these benefits lead to shopping and switching?

George Dippel

Senior VP of Client Services

Deft Research

9:30 – 9:45am

BREAK

9:45 – 10:45 am

MA consumers want “Simple.” These Products are complicated. How can Plans bridge the gap?

Supplemental and enhanced benefits make a lot of sense when you think about improving outcomes and removing barriers for members and physicians. But how can your plan clearly communicate these benefits when you go to market? At every step of the enrollment process, you risk confusing your potential members and creating dissatisfaction. In this session we focus on how these “smart” benefits can be thoughtfully translated to intelligent sales and marketing strategies.

Cary Badger, Principal

HealthScape Advisors (invited)

10:45 – 12:00 pm

Primary Choice – “Putting patients & primary care in charge”

Health Alliance Plan shares the product and bid development of a Medicare Advantage model designed to deliver the ultimate Medicare experience by virtue of a health plan and physician group working together.

Lori Rund

VP – Product Mgt & Mkt Intelligence

Health Alliance Plan

12:00 – 1:00 pm

Lunch break from 12:00 – 12:30

and

Working session from

12:30 - 1:00pm

Working Lunch: AEP benchmarking and consumer megatrends

Connecture will provide an aggregate analysis of key AEP shopping/enrollment trends across its entire client base, which provides insights on what channels are being leveraged and year-over-year trends, including consumer self-service, broker, or call-center assisted channels. Connecture will also include highlights from its annual direct-to-consumer survey, including what plan choices and technology trends are impacting consumer behavior. This facilitated discussion will build on key themes from the morning session – DEFT research and the “where the rubber meets the road” topics.

Sharon Poturica, SVP of Product & Compliance,

Connecture

Bill Keyes, SVP of Medicare Sales, Connecture

1:00 – 3:00 pm

MA Supplemental Benefit Consortia Presentation

The Alliance MA Supplemental Benefits Consortia subject matter experts will present the project's outcomes to Alliance members and facilitate an in-depth discussion of implications for plans (and how to use the intelligence gained as strategically as possible).

Mike Adelberg, Principal and Lead: Healthcare Strategy Practice,

Faegre Baker Daniels Consulting

Tim Murray, FSA, MAAA, Senior Consulting Actuary,

Wakely Consulting Group

3:00pm

Adjourn

Arrange Ride-share to Airport

Venue

Health Plan Alliance Headquarters

290 E. John Carpenter Freeway
Irving, TX 75062

Hotel

Omni Mandalay Hotel
221 E Las Colinas Blvd
Irving, TX 75039
972.556.0800
Website

Click here or call the hotel to book your room at our rate of $185 plus taxes/fees.

DRESS

Business casual attire is appropriate for the meeting. Remember that the hotel meeting room temperatures vary, so we recommend that you layer clothing to be comfortable in case the room becomes either hot or cold.

GROUND TRANSPORTATION
Taxi from the Dallas/Ft Worth International airport and Love Field airport is approximately $25 one-way. UberX is $17-20. The hotel above provides a shuttle to the Alliance office at 290 E John Carpenter Fwy, which is where the meeting will be held.

DALLAS WEATHER
View the latest weather forecast.

Documents

2/18/2019

Pareto Spotlight-Free Trial
Pareto Intelligence is offering a free trial of Pareto Spotlight to Alliance members. Pareto Spotlight applies advanced analytics across 300 disparate third party datasets and benchmarks to generate a holistic view of the Medicare Advantage competitive landscape at the national, state and county level.

2/6/2019

Presentation: Primary Choice - Putting patients & primary care in charge
Health Alliance Plan shares the product and bid development of a Medicare Advantage model designed to deliver the ultimate Medicare experience by virtue of a health plan and physician group working together.

2/6/2019

Presentation: Bridging the Gap to Product Flexibility
HealthScape presents on how "smart" benefits can be thoughtfully translated to intelligent sales and marketing strategies. Presented at the MA Product Development and Lifecycle Management Fly-In February 6-7, 2019.

2/6/2019

Presentation: Fresh off the press: Deft Research 2019 AEP Study Results
Benefit from an overview of Deft's most recent Aging-in study, with a focus on how the aging-in population shops and what drives their purchasing decisions.

2/6/2019

Presentation: MA Supplemental Benefit Consortia
The Alliance MA Supplemental Benefits Consortia subject matter experts present the project's outcomes to Alliance members and facilitates an in-depth discussion of implications for plans (and how to use the intelligence gained as strategically as possible).

2/6/2019

Recording: MASBC Overview
The Alliance MA Supplemental Benefits Consortia subject matter experts present the project's outcomes to Alliance members and facilitated an in-depth discussion of implications for plans.

12/6/2018

Recording: MASBC KickOff
The official “kick off call” for the Medicare Advantage Supplemental Benefits Consortia (MASBC).

11/16/2018

MA Supplemental Benefit Consortia Information Packet
This information packet is for Alliance member health plans interested in learning more about the Medicare Advantage Supplemental Benefit Consortia. It provides interested Alliance members details regarding the consortia's timeline, scope of work, process, and final deliverable.

11/7/2018

Recording: Medicare Advantage Supplemental Benefits Consortia Information Session
This informational call is for Alliance member health plans interested in taking part in the Medicare Advantage Supplemental Benefit Consortia. The call provides interested Alliance members the opportunity to connect with the project's team of experts directly and ask clarifying questions about the consortia's timeline, scope of work, process, and final deliverable.

1/16/2018

Agenda: MA Product Development and Lifecycle Management Fly-in
Updated Agenda! CMS is opening the door to major plan innovations in MA for the first time in a decade. This fly-in explores the new opportunities for Alliance member plans to use creative product design to differentiate themselves and drive MA growth, while also supporting quality goals, APM strategies, and population health initiatives.