Fly-in: Effective Channel Strategies

Event Date: 4/9/2019 - 4/10/2019

Event Overview

Determining an effective channel strategy—especially among your brokers—can make or break achieving your sales goals.

Led by:

Discuss, learn and share best practices of what makes an effective channel strategy.

An effective channel strategy takes forethought—it is essential to your success. But it has many components that must fit together.
An effective channel approach includes: Organization, operations and strategy.

Event highlights

Join your Alliance peers and experts in the field to share successful strategies and best practices in these areas:

Identifying your channel partners which will result in reaching your sales goals.
Knowing what factors are most important to your channel partners and how well you perform on
Maximizing relationships with your channel partners—especially brokers—to ensure they are working collaboratively with you.
Determining an incentive and compensation package that motivates your brokers and sales force to achieve high results.
Offering a training and credentialing program that meets the needs of brokers and binds them to you.
Providing the technology making the brokers job easier making it more likely they will recommend your products.

Learn about the Broker Relationship Benchmarking project

Alliance member health plans participated in a survey project with Stonegate Advisors. Learn about the results and determine how utilizing the tool and process can improve your broker relationships.

Who should attend

This meeting is only open to Health Plan Alliance members and invited guests.

Sales and Marketing executives and managers responsible for growing their business
Managers who work with channels - especially brokers - responsible for building and maintaining relationships resulting in meeting sales executives.

Thank you to our event sponsors

Sponsor

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Venue

Health Plan Alliance Headquarters

290 E. John Carpenter Freeway
Irving, TX 75062

Hotel

Omni Mandalay Hotel
221 E Las Colinas Blvd
Irving, TX 75039
972.556.0800
Website

Click here or call the hotel to book your room at our rate of $185 plus taxes/fees by March 19th.

DRESS

Business casual attire is appropriate for the meeting. Remember that the hotel meeting room temperatures vary, so we recommend that you layer clothing to be comfortable in case the room becomes either hot or cold.

GROUND TRANSPORTATION
Taxi from the Dallas/Ft Worth International airport and Love Field airport is approximately $25 one-way. UberX is $17-20. The hotel above provides a shuttle to the Alliance office at 290 E John Carpenter Fwy, which is where the meeting will be held.

DALLAS WEATHER
View the latest weather forecast.

Documents

4/11/2019

Drivers of Channel Effectiveness
Stonegate Advisors shares a diagram depicting the key drivers for sales channel effectiveness. This slide was shared during the Effective Channel Strategies Fly-in on April 10, 2019 in Dallas.

4/10/2019

Presentation: Geisinger Commercial Broker Presentation
Geisinger Health Plan discusses their commercial broker strategy at the Effective Channel Strategies Fly-in in DAllas, April 10, 2019.

4/9/2019

Presentation: Providing a Technology Platform that Binds Your Partners to You
Community Health Options presents their process to select a technology platform to support their enrollment, premium billing and channel needs at the Effective Channel Strategies Fly-in, April 10, 2019.

4/9/2019

Presentation: Geisinger Medicare Broker Presentation
Geisinger Health Plan discusses their Medicare broker strategy at the Effective Channel Strategies Fly-in in Dallas, April 10, 2019.

4/9/2019

Presentation: Stonegate HPA Broker Benchmark Report
Marc Pierce presents Alliance benchmarking results at the April 9, 2019 Effective Channel Strategies Fly-in, as well as during instant replay on May 21, 2019. This report covers the results from the 2019 Alliance Broker STAMP Benchmarking project conducted in collaboration with Stonegate Advisors using their measurement tool and analytics. The benchmarking project includes data from 14 Alliance members.

4/8/2019

Agenda: Effective Channel Strategies
The case studies, best practices and lessons learned shared at this fly-in are essential to designing and implementing an effective channel strategy. Positive broker relations, at the heart of many channel strategies, is looked at in-depth including the results of the Alliance's first broker benchmarking study conducted by Stonegate Advisors.