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Increase your share of New-to-Medicare - Marketing Strategies for Regional Health Plans

Event Date:4/25/2019

Event Overview

Thursday, April 25, 2019
11:00 AM CT – 12:00 PM CT (60 minutes)
Vendor Spotlight Host: Media Logic

This vendor spotlight is hosted on our ReadyTalk platform

The Medicare-eligible population continues to swell with the aging Baby Boom generation.  Knowing that on average only 10% of Seniors switch plans every year, and even less switch carriers, it is critical to reach prospects upon initial enrollment.  But all Boomers are not alike, many are delaying retirement, and the national carriers are focusing big budgets on reaching them.  Join us as we profile the Trailing Boomer generation and share modern New-to-Medicare marketing approaches to transition commercial membership and compete with the national players.

Media Logic Healthcare Flipbook

Attendees to the webinar will learn New-to-Medicare marketing strategies that will help them understand the Boomer sub-segments and how to reach them.  The webinar will explore senior media preferences, traditional and digital tactics, influencer channels, and commercial transition strategies. By focusing budgets and strategies and tracking results, marketers will be in a better position to compete with national plans.

By the end of the presentation, attendees will be able to:

  • Better understand the differences and motivations of Trailing Boomers versus Leading Boomers
  • Learn the key ingredients to a successful New-to-Medicare marketing strategy
  • Learn how to maximize performance of key media channels used in a New-to-Medicare integrated campaign
  • Learn what it means to deliver a modern digital experience for Medicare consumers
  • Learn ways to ensure you are migrating commercial membership to Medicare plans

 

Notice to Participants:
Please note that this webinar is a Vendor Spotlight and will be a capabilities-focused presentation. While this vendor is not under contract with the Health Plan Alliance, we believe this webinar will provide you the opportunity to learn more about this vendor and the programs and services it provides. Offering this webinar does not imply that the Health Plan Alliance endorses this vendor. The webinar is merely for informational purposes only. Should you wish to share feedback and/or have questions about this vendor, please contact Jaime González, the Alliance’s Chief Business Development Officer, at jaime.gonzalez@healthplanalliance.org or 972-830-6355.

Registration
ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
Fee End Date Description Amount
4/26/2019 choose this option if you are an employee of an Alliance member health plan FREE
ALLIANCE GUEST
Fee End Date Description Amount
4/26/2019 choose this option if you have been invited to attend as a guest of the Alliance GUEST PASS
SPEAKER
Fee End Date Description Amount
4/26/2019 choose this option if you are not an Alliance member, but have been invited to speak at this event SPEAKER PASS
SPONSOR
Fee End Date Description Amount
4/26/2019 choose this option if you are using a sponsor pass SPONSOR PASS
Documents
Attendees

Below is a list of all delegates registered to date for this event

  • Annie Shieh
  • ALLIANCE GUEST
  • Senior Compliance Counsel at Central Health Plan of California
  • Felicia Wu
  • ALLIANCE GUEST
  • Interim CEO at Central Health Plan of California
  • Jaime Alfaro
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director Marketing Communications at AvMed
  • Jordan Anderson
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Vice President of Sales at Avera Health Plans (DAKOTACARE)
  • Damien Banks
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Star Rating Manager at Health Alliance Medical Plans
  • Amy Beck
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Outreach Specialist at Prominence Health Plan
  • Libby Belli
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Director at Prominence Health Plan
  • Stephanie Belue
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager of Quality Assurance, RIsk Management, and Training at Alliant Health Plans
  • Erica Bogner
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Senior Marketing Associate at Indiana University Health Plans
  • Kristy Bond
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Coordinator at Health Alliance Medical Plans
  • Danya Bouska
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Product Manager at Quartz Health Solutions
  • Carly Bressler-Archambeau
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Product Manager at Sentara Health Plans (Optima)
  • Chase Bunker
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Account Specialist at SelectHealth
  • Lisa Casinger
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing specialist at HealthTeam Advantage
  • Heather Clay
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Coordinator at Avera Health Plans (DAKOTACARE)
  • Meagan Close
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Project Coordinator at Health Alliance Medical Plans
  • Jim Decker
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director, Medicare, Individual and Small Group Sales at Presbyterian Health Plan
  • Sarah Fernandes
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Sales Manager at Health New England
  • Zach Gerber
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Digital Marketing Manager at Mount Carmel Health Plan (MediGold)
  • Miles Glew
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Payor Programs Contract Specialist at Community Health Plan of Washington
  • Elizabeth Goff
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager - Medicare Project Management at Indiana University Health Plans
  • Jaime Gonzalez
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Chief Business Development Officer at Health Plan Alliance
  • Mark Hallett
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager Sales Analytics at Health Alliance Medical Plans
  • Mackenzie Hammock
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • System Marketing Brand Manager at Indiana University Health Plans
  • Susan Herbert
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director, Health Plan Integration & Development at AdventHealth (FHHS)
  • Denitza Hernandez
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager, Medicare Sales & Service at Health First Health Plans
  • Rick Heron
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Chief Experience Officer at Western Health Advantage
  • Freda Hogan
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • VP Network Development at Health Alliance Plan (HAP)
  • Jeremy Jones
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Sales Manager at Health Alliance Medical Plans
  • Linda Keys
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Sr. Medicare Project Coordinator at Paramount Health Care
  • Penny Koehler
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager, Marketing Operations at Network Health
  • Anita Landino
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare SR. Marketing Specialist at Health Alliance Plan (HAP)
  • Rick Landwehr
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Specialist III at Scott & White Health Plan
  • Alexandra Leopold
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Vice President of Operations, Health Plan Solutions at Healthy State
  • Thien Ly
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Outreach Manager at Santa Clara Family Health Plan
  • Cristie Lynch
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director of Customer Experience and Brand Strategy at Samaritan Health Plans
  • Janet McGregor
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager of Communications at SummaCare
  • Alexis McKenney
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager, Marketing Communications at Mount Carmel Health Plan (MediGold)
  • Daniel Morrissey
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Assistant Coordinator at Paramount Health Care
  • James Moses
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director of Medicare Sales-Texas at Prominence Health Plan
  • Romi Norton
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Coordinator at Network Health
  • Steven Perez
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Marketing Specialist at Sharp Health Plan
  • Brenda Ramirez
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Projects Manager at Santa Clara Family Health Plan
  • Gregory Skemp
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Vice President of Sales - Western Region & Middle Markets at Quartz Health Solutions
  • Timothy Steplitus
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Sr. Executive Assistant to the President & CEO, CFO at Health Alliance Plan (HAP)
  • Deborah Walston
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Advantage Sales Manager at FirstCarolinaCare Insurance Company
  • Jessica Woods
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • STARS Improvement and Accreditation Coordinator at Health First Health Plans
  • Jennifer Ziegler
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Advantage Program Manager at Healthy State
Speakers