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Increase your share of New-to-Medicare - Marketing Strategies for Regional Health Plans

Event Date:4/25/2019

Event Overview

Thursday, April 25, 2019
11:00 AM CT – 12:00 PM CT (60 minutes)
Vendor Spotlight Host: Media Logic

This vendor spotlight is hosted on our ReadyTalk platform

The Medicare-eligible population continues to swell with the aging Baby Boom generation.  Knowing that on average only 10% of Seniors switch plans every year, and even less switch carriers, it is critical to reach prospects upon initial enrollment.  But all Boomers are not alike, many are delaying retirement, and the national carriers are focusing big budgets on reaching them.  Join us as we profile the Trailing Boomer generation and share modern New-to-Medicare marketing approaches to transition commercial membership and compete with the national players.

Media Logic Healthcare Flipbook

Attendees to the webinar will learn New-to-Medicare marketing strategies that will help them understand the Boomer sub-segments and how to reach them.  The webinar will explore senior media preferences, traditional and digital tactics, influencer channels, and commercial transition strategies. By focusing budgets and strategies and tracking results, marketers will be in a better position to compete with national plans.

By the end of the presentation, attendees will be able to:

  • Better understand the differences and motivations of Trailing Boomers versus Leading Boomers
  • Learn the key ingredients to a successful New-to-Medicare marketing strategy
  • Learn how to maximize performance of key media channels used in a New-to-Medicare integrated campaign
  • Learn what it means to deliver a modern digital experience for Medicare consumers
  • Learn ways to ensure you are migrating commercial membership to Medicare plans

 

Notice to Participants:
Please note that this webinar is a Vendor Spotlight and will be a capabilities-focused presentation. While this vendor is not under contract with the Health Plan Alliance, we believe this webinar will provide you the opportunity to learn more about this vendor and the programs and services it provides. Offering this webinar does not imply that the Health Plan Alliance endorses this vendor. The webinar is merely for informational purposes only. Should you wish to share feedback and/or have questions about this vendor, please contact Jaime González, the Alliance’s Chief Business Development Officer, at jaime.gonzalez@healthplanalliance.org or 972-830-6355.

Documents
Attendees

Below is a list of all delegates registered to date for this event

  • Jaime Alfaro
  • ALLIANCE MEMBER
  • Director Marketing Communications at AvMed
  • Jordan Anderson
  • ALLIANCE MEMBER
  • Vice President of Sales at Avera Health Plans (DAKOTACARE)
  • Damien Banks
  • ALLIANCE MEMBER
  • Star Rating Manager at Health Alliance Medical Plans
  • Amy Beck
  • ALLIANCE MEMBER
  • Community Relations Manager at Prominence Health Plan
  • Libby Belli
  • ALLIANCE MEMBER
  • Marketing Director at Prominence Health Plan
  • Stephanie Belue
  • ALLIANCE MEMBER
  • Manager of Quality Assurance, RIsk Management, and Training at Alliant Health Plans
  • Erica Bogner
  • ALLIANCE MEMBER
  • Senior Marketing Associate at Indiana University Health Plans
  • Kristy Bond
  • ALLIANCE MEMBER
  • Coordinator at Health Alliance Medical Plans
  • Danya Bouska
  • ALLIANCE MEMBER
  • Medicare Product Manager at Quartz Health Solutions
  • Chase Bunker
  • ALLIANCE MEMBER
  • Marketing Account Specialist at SelectHealth
  • Lisa Casinger
  • ALLIANCE MEMBER
  • Marketing specialist at HealthTeam Advantage
  • Heather Clay
  • ALLIANCE MEMBER
  • Marketing Coordinator at Avera Health Plans (DAKOTACARE)
  • Meagan Close
  • ALLIANCE MEMBER
  • Project Coordinator at Health Alliance Medical Plans
  • Jim Decker
  • ALLIANCE MEMBER
  • Director, Medicare, Individual and Small Group Sales at Presbyterian Health Plan
  • Ariadna Evans
  • ALLIANCE MEMBER
  • Regional Field Sales Manager at AvMed
  • Sarah Fernandes
  • ALLIANCE MEMBER
  • Medicare Sales Manager at Health New England
  • Kristin Garini
  • ALLIANCE MEMBER
  • Brand & Marketing Strategy Manager at Health New England
  • Zach Gerber
  • ALLIANCE MEMBER
  • Digital Marketing Manager at Mount Carmel Health Plan (MediGold)
  • Miles Glew
  • ALLIANCE MEMBER
  • Payor Programs Contract Specialist at Community Health Plan of Washington
  • Elizabeth Goff
  • ALLIANCE MEMBER
  • Manager - Medicare Project Management at Indiana University Health Plans
  • Amie Goldman
  • ALLIANCE MEMBER
  • Chief Strategy Officer at Quartz Health Solutions
  • Jaime Gonzalez
  • ALLIANCE MEMBER
  • Chief Business Development Officer at Health Plan Alliance
  • Mark Hallett
  • ALLIANCE MEMBER
  • Manager Sales Analytics at Health Alliance Medical Plans
  • Mackenzie Hammock
  • ALLIANCE MEMBER
  • System Marketing Brand Manager at Indiana University Health Plans
  • Susan Herbert
  • ALLIANCE MEMBER
  • Director, Health Plan Integration & Development at AdventHealth (FHHS)
  • Denitza Hernandez
  • ALLIANCE MEMBER
  • Director, Medicare Sales & Service at Health First Health Plans
  • Rick Heron
  • ALLIANCE MEMBER
  • Chief Experience Officer at Western Health Advantage
  • Freda Hogan
  • ALLIANCE MEMBER
  • VP Network Development at Health Alliance Plan (HAP)
  • Jeremy Jones
  • ALLIANCE MEMBER
  • Medicare Sales Manager at Health Alliance Medical Plans
  • Linda Keys
  • ALLIANCE MEMBER
  • Sr. Medicare Project Coordinator at Paramount Health Care
  • Penny Koehler
  • ALLIANCE MEMBER
  • Manager, Marketing Operations at Network Health
  • Anita Landino
  • ALLIANCE MEMBER
  • Medicare SR. Marketing Specialist at Health Alliance Plan (HAP)
  • Rick Landwehr
  • ALLIANCE MEMBER
  • Marketing Specialist III at Scott & White Health Plan
  • Alexandra Leopold
  • ALLIANCE MEMBER
  • Vice President of Operations, Health Plan Solutions at Healthy State
  • Thien Ly
  • ALLIANCE MEMBER
  • Medicare Outreach Manager at Santa Clara Family Health Plan
  • Janet McGregor
  • ALLIANCE MEMBER
  • Manager of Communications at SummaCare
  • Alexis McKenney
  • ALLIANCE MEMBER
  • Manager, Marketing Communications at Mount Carmel Health Plan (MediGold)
  • Daniel Morrissey
  • ALLIANCE MEMBER
  • Assistant Coordinator at Paramount Health Care
  • James Moses
  • ALLIANCE MEMBER
  • Director of Medicare Sales-Texas at Prominence Health Plan
  • Romi Norton
  • ALLIANCE MEMBER
  • Marketing Coordinator at Network Health
  • Steven Perez
  • ALLIANCE MEMBER
  • Medicare Marketing Specialist at Sharp Health Plan
  • Brenda Ramirez
  • ALLIANCE MEMBER
  • Marketing Projects Manager at Santa Clara Family Health Plan
  • Annie Shieh
  • ALLIANCE MEMBER
  • Senior Compliance Counsel at Central Health Plan of California
  • Gregory Skemp
  • ALLIANCE MEMBER
  • Vice President of Sales - Western Region & Middle Markets at Quartz Health Solutions
  • Timothy Steplitus
  • ALLIANCE MEMBER
  • Sr. Executive Assistant to the President & CEO, CFO at Health Alliance Plan (HAP)
  • Deborah Walston
  • ALLIANCE MEMBER
  • Medicare Advantage Sales Manager at FirstCarolinaCare Insurance Company
  • Jessica Woods
  • ALLIANCE MEMBER
  • STARS Improvement and Accreditation Coordinator at Health First Health Plans
  • Felicia Wu
  • ALLIANCE MEMBER
  • VP of Operations at Central Health Plan of California
  • Jennifer Ziegler
  • ALLIANCE MEMBER
  • Medicare Advantage Program Manager at Healthy State
Speakers