Increase your share of New-to-Medicare - Marketing Strategies for Regional Health Plans

Event Date: 4/25/2019

Event Overview

Thursday, April 25, 2019
11:00 AM CT – 12:00 PM CT (60 minutes)
Vendor Spotlight Host: Media Logic

This vendor spotlight is hosted on our ReadyTalk platform

The Medicare-eligible population continues to swell with the aging Baby Boom generation. Knowing that on average only 10% of Seniors switch plans every year, and even less switch carriers, it is critical to reach prospects upon initial enrollment. But all Boomers are not alike, many are delaying retirement, and the national carriers are focusing big budgets on reaching them. Join us as we profile the Trailing Boomer generation and share modern New-to-Medicare marketing approaches to transition commercial membership and compete with the national players.

Media Logic Healthcare Flipbook

Attendees to the webinar will learn New-to-Medicare marketing strategies that will help them understand the Boomer sub-segments and how to reach them. The webinar will explore senior media preferences, traditional and digital tactics, influencer channels, and commercial transition strategies. By focusing budgets and strategies and tracking results, marketers will be in a better position to compete with national plans.

By the end of the presentation, attendees will be able to:

Better understand the differences and motivations of Trailing Boomers versus Leading Boomers
Learn the key ingredients to a successful New-to-Medicare marketing strategy
Learn how to maximize performance of key media channels used in a New-to-Medicare integrated campaign
Learn what it means to deliver a modern digital experience for Medicare consumers
Learn ways to ensure you are migrating commercial membership to Medicare plans

Notice to Participants:
Please note that this webinar is a Vendor Spotlight and will be a capabilities-focused presentation. While this vendor is not under contract with the Health Plan Alliance, we believe this webinar will provide you the opportunity to learn more about this vendor and the programs and services it provides. Offering this webinar does not imply that the Health Plan Alliance endorses this vendor. The webinar is merely for informational purposes only. Should you wish to share feedback and/or have questions about this vendor, please contact Jaime González, the Alliance’s Chief Business Development Officer, at jaime.gonzalez@healthplanalliance.org or 972-830-6355.

Documents

4/25/2019

Presentation: Increase your share of New-to-Medicare - Marketing Strategies for Regional Health Plans
Media Logic profiles the Trailing Boomer generation and shares modern New-to-Medicare marketing approaches to transition commercial membership and compete with the national players.

4/25/2019

Recording: Increase your share of New-to-Medicare - Marketing Strategies for Regional Health Plans
Media Logic profiles the Trailing Boomer generation and shares modern New-to-Medicare marketing approaches to transition commercial membership and compete with the national players.

4/16/2019

Brochure: Media Logic Healthcare Flipbook
Media Logic Healthcare Flipbook