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Senior Marketing Communications Specialist


The Senior Marketing Specialist supports a wide and diverse group of HAP departments that require varying degrees of support. The Senior Marketing Specialist engages with multiple HAP business partners in support of their member prospecting, acquisition, retention and engagement efforts in the health insurance marketplace. This position will be responsible for completely understanding the mission of the company, the marketing and communications department and the various supported business partners. Through insight, specific understanding, and guidance, the Senior Marketing Specialist will respond to communication needs, provide support, and assist with marketing strategies and concept development.


Support marketing and communications strategic planning including program and product positioning, market and competitive analysis for their business partners
Develop marketing communications including but not limited to advertising, direct mail, trade shows, seminars and events, collateral materials, member, employer and agent communications
Ensure communications contain accurate business standards and content, and comply with brand standards, style guidelines and corporate approval process.
Define and continually improve process around efficient communications with target audiences.
Acquire advanced knowledge of the supported HAP business partners, programs, processes, goals, market plans, providers and members
Represent the Marketing and Communications department while providing account management to our HAP business partners and their respective teams
Represent the Marketing and Communications department on committees as needed to fulfill regulatory communication requirements owned by the team (i.e. NCQA standards)
Develop and track metrics and success criteria for the supported marketing programs and activities
Aid in planning and managing the marketing budget
Submit project budget proposals required for approval
Monitor and respond to health care insurance industry and competitive communication strategies in both proactive and reactive capacities
Develop a strong understanding of the health insurance industry
Perform other related duties as assigned


Bachelor’s Degree in Business Administration, Advertising or related field
Minimum of five (5) years of experience in a marketing line capacity successfully managing a full load of diverse projects with ability to plan and manage at both strategic and operational levels
Minimum of five (5) years of experience in strategic planning including the development of program and product positioning, program and product launch strategies and market and competitive analysis
Health insurance industry experience and experience with marketing commercial health insurance products strongly preferred
Possess the ability to develop strong, trusting and effectively collaborative relationships with a diverse group of internal departments that rely on the marketing department for their support
An ability to understand and innovate in the health insurance industry that requires a complete understanding of the industry
Ability to work both as a team member and independently
Strong organization and time-management skills
Have a strong working knowledge and expertise of marketing process, tools and deliverables
Fully understand the role of marketing in the bigger picture of a company and in the marketplace
Be aware of the power a strong brand has in the role of marketing and in the long term competitiveness of a company
Be able to work efficiently and effectively with outside marketing partners and suppliers and deliver a stellar marketing product with stellar market results
Exceptional track record of detail management, interpersonal relations and team orientated success
Ability to utilize existing knowledge and experience, and think out of the box to raise the effectiveness of current and future marketing projects

Time:  Full time
Salary:  Salary
Category:  Marketing/sales/product development

Updated: 10/26/2020 10:27:04 AM

Job Contact:
Jessica Greig

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2850 W Grand Blvd
Detroit, MI 48202-2643