Mary Washington Health Plan Case Study: The path to MA growth from Launch to year five

Event Date: 6/24/2021

Event Overview

Thursday, 6/24/2021
11:30 AM CT – 12:30 PM CT (60 minutes)
Hosted by: Mary Washington Health Plan

Mary Washington stood up their MA plan in PY 2020 and have their eyes set on a goal of 7000 members by 2024. In this deep dive case study, we hear from the health plan’s Chief Operating Officer, who also serves as the health system’s Chief Population Health Officer and the Chief Medical Officer of the Plan. Like many provider-led integrated delivery systems, Mary Washington envisions Medicare Advantage as an important expansion of their enterprise portfolio and as a pathway that will deepen the system’s comfort and competency with taking a risk for populations.

Join us for this discussion forum in which Travis Turner and Dr. Janus walk us through their growth strategy in MWHP’s local market. We will dig into issues such as:

A look back: What the plan leadership learned from their MA plan launch and first years in operation.
Their growth plans and how they are working on getting there: Teams, tools, and partners to make it happen.
How they are working with the health system and their ACO: We all know our providers play a significant role in satisfaction and retention and can help with new growth, too. How is MWHP tackling this?

Whether your health plan recently launched your MA product, are on the verge of your first AEP, or have been in MA for a while but are hitting a plateau in growth, this case study and discussion will bring a fresh perspective and fresh ideas from this new MA player and fellow Alliance member health plan.

Audience

Product line owners, design leaders, and those with responsibility for their organization's quality, STARS and NCQA measures. Additionally, leaders in sales and marketing or member experience will find this webinar beneficial.

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Special Events

Alliance Virtual MA Marketing Materials Swap

Each year, attendees from member health plans across the country share their Medicare marketing materials samples with their Alliance peers. We’re continuing the sharing in 2021 with a fully digital exchange. See below for details, or reach out to Kristin Rodriguez with any questions.

WHO

All Alliance members are invited to share copies of their health plan's communication and marketing pieces. Thank you in advance for participating! We can all learn from each other. Even if you’re not directly responsible for sales and marketing development at your plan, we encourage you to coordinate with your organization’s stakeholders to arrange for sharing.

WHAT

Any member-facing piece is encouraged! Direct mail, advertising slicks, brochures, or COVID-19 pieces you’ve developed this year. If the piece is seen by your members, we’d love you to share it with your Health Plan Alliance colleagues. Special request—we’d also love to see your disenrollment surveys!

HOW

Upload your materials to the Alliance Knowledge CenterSM. Please merge materials into one PDF. You may want to insert bookmarks within your PDF to make it easier for users to easily delineate where each piece starts and ends. The Alliance Knowledge CenterSM cannot accept files larger than 20 MB. Please be sure to compress your file before upload.

Please title your document: <Company name>: 2021 Medicare Advantage Marketing Samples.
Abstract: <Company name> Medicare Advantage marketing samples. <Optional: include brief description of what's included, "Includes COVID-19 collateral, disenrollment survey, direct mail, advertisements, new member onboarding collateral, etc.">
See Prominence Health Plan's file as an example: Prominence Health Plan: 2019 Medicare Advantage Marketing Samples.

You can view materials submitted by other Alliance member health plans at any time, by visiting the Medicare Advantage toolkit below. We hope to see your organization's materials represented this year!

Visit the Medicare Advantage Toolkit

View MA marketing materials from your Alliance peers!

Contribute to the Alliance Knowledge Center

Share your Medicare Advantage marketing materials!

Documents

6/28/2021

Recording: Mary Washington Health Plan Case Study: The path to MA growth from Launch to year five
Join us for this discussion forum focused on MA growth, plus a case study from Mary Washington Health Plan. MWHP stood up their MA plan in PY 2020 and have their eyes set on 7000 members by 2024. Whether your health plan recently launched in MA, is on the verge of your first AEP or is hitting a plateau in growth, this case study and discussion will bring fresh ideas from this new MA player and your fellow Alliance member health plans.

6/24/2021

Presentation: The path to MA growth from Launch to year five
Join us for this discussion forum focused on MA growth, plus a case study from Mary Washington Health Plan. MWHP stood up their MA plan in PY 2020 and have their eyes set on 7000 members by 2024. Whether your health plan recently launched in MA, is on the verge of your first AEP, or is hitting a plateau in growth, this case study and discussion will bring fresh ideas from this new MA player and your fellow Alliance member health plans.