Value Visit: Sales & Marketing 2022
Event Date: 6/21/2022 - 6/24/2022
Event Overview
| Proof of COVID-19 VACCINATION REQUIRED to attend |
Navigating seismic market shifts
As a marketing executive, you don’t have to be told that the pressure is intense to achieve aggressive growth targets in a highly competitive market characterized by quickly evolving consumer expectations. We are all experiencing it regardless of our specific markets and product mix.
Join your marketing and sales peers in an open, trusting setting to discuss the pressures and market dynamics we collectively face daily. And, of course, the lessons learned and successes achieved that prove to be so valuable.Top reasons to attend
- Reconnect with your Alliance marketing and sales peers and find individuals you can collaborate with long after the meeting ends
- Discuss how consumer expectations changed in commercial and government products and how Alliance member health plans are meeting these challenges
- Explore how COVID has changed our marketing strategies and what strategies are successful
- Collaborate on the best resources to enhance your marketing strategy, how to tailor your messaging to specific consumer segments, and successful methods for reaching consumers and achieving your sales goals
- Learn why a strong brand is a competitive advantage and how you can strengthen your brand
Featured session
Playing Your Own Game: Defining Your Value Propositions
Joe Merlino, Principal, Emergent Business
Enjoy a live session with Joe Merlino, the host of our new Health Plan Sales & Marketing Unpacked Video Podcast which launched on May 19. The podcast starts with a five-part series on value creation — a tactical sales and retention strategy for competing in highly competitive markets. Each segment is only 15 min long, so you can watch or listen while you're on the go or taking a break. You can look forward new segments leading up to and following the Sales & Marketing Value Visit.
Visit the podcast channel to access all the available segments.
Who should attend
Alliance health plan managers, directors and senior leaders with responsibility for their organization's sales and marketing, product development or digital transformation.
Sponsors
Thank you to our event sponsors
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Sponsors
Thank you to our event sponsors
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Attendees
Below is a list of all delegates registered to date for this event
- Jordan Anderson
- ALLIANCE MEMBER
- Vice President of Sales at Avera Health Plans
- Brian Anderson
- ALLIANCE MEMBER
- Strategic Account Manager at Health Partners Plans / Jefferson Health Plans (HPP/JHP)
- Margaret Anderson
- ALLIANCE MEMBER
- President at Health Alliance Plan (HAP)
- Jason Bortnem
- ALLIANCE MEMBER
- Sales Manager - Group and Ancillary Products at Avera Health Plans
- Brian Brown
- ALLIANCE MEMBER
- Vice President Sales and Marketing at Presbyterian Health Plan
- Phillip Chase
- ALLIANCE MEMBER
- Director, Marketing and Communications at Texas Children's Health Plan
- Tracie Kinaitis
- ALLIANCE MEMBER
- Director, Broker Relations at SummaCare
- Nick Kraft
- ALLIANCE MEMBER
- SVP, Chief Growth Officer at Capital District Physicians' Health Plan (CDPHP)
- Donald LaBar
- ALLIANCE MEMBER
- Sales Executive at Sentara Health Plans
- Sarah Lovin
- ALLIANCE MEMBER
- Director of marketing and communications at Health Partners Plans / Jefferson Health Plans (HPP/JHP)
- Kelly McEver
- ALLIANCE MEMBER
- Senior Manager, Sales and Marketing at CommunityCare
- Kathy McVey
- ALLIANCE MEMBER
- Director, Consumer Products at Sentara Health Plans
- Mark Mixer
- ALLIANCE MEMBER
- Chief Executive Officer at Alliant Health Plans
- Jessica Montoya
- ALLIANCE MEMBER
- Director of Sales Operations and IFP Programs at Presbyterian Health Plan
- James Olmstead
- ALLIANCE MEMBER
- Vice President of Sales at Health Partners Plans / Jefferson Health Plans (HPP/JHP)
- Carol Potts
- ALLIANCE MEMBER
- Senior Vice President, Healthcare Data Analytics at Health Partners Plans / Jefferson Health Plans (HPP/JHP)
- Lesley Richard
- ALLIANCE MEMBER
- Director, Payer Marketing at SummaCare
- Michelle Skelly
- ALLIANCE MEMBER
- Director of Marketing and Communications at Alliant Health Plans
- Bart Stead
- ALLIANCE MEMBER
- Vice President of Marketing at Cox HealthPlans
- Todd Trainer
- ALLIANCE MEMBER
- Director of Business Development at Alliant Health Plans
- Ericka Williams
- ALLIANCE MEMBER
- Director of Strategy, Marketing Communications at Health Alliance Medical Plans
- David Wolf
- ALLIANCE MEMBER
- Director of Medicare Sales Operations at Health Partners Plans / Jefferson Health Plans (HPP/JHP)
- Curtis Beharry
- PLATINUM SPONSOR
- Vice President, Sales at Summit Re
- George Dippel
- SPEAKER
- EVP at Deft Research
- Erik Hoffman
- SPEAKER
- Director Business Development at BroadPath Healthcare Solutions
- Joseph Merlino
- SPEAKER
- Principal at Emergent Business at Emergent Business
- Marc Palmer
- SPEAKER
- COO at Stonebrook Risk Solutions
- CJ Adamson
- SPONSOR
- Business Development Executive at Milliman MedInsight
- Valerie Cramer
- SPONSOR
- Vice President of Sales at HealthBridge Financial
- Daniel Edelmann
- SPONSOR
- Sr. Director, Business Development at EyeMed Vision Care
- Kate Faber
- SPONSOR
- Senior Manager, Strategic Partner Business Development at EyeMed Vision Care
- Philippe Lefebbvre
- SPONSOR
- Regional Network Development Executive at Unite Us
- Lauren Piacentini
- SPONSOR
- Director, Payer Analytics at Milliman MedInsight
- Kimberly Pinkerton
- SPONSOR
- VP National Sales & Service, National Sales Division at United Concordia Dental
- David Roby
- SPONSOR
- National Channel Development Leader, Health Plan Partnerships at Guardian
- Jim Slubowski
- SPONSOR
- Chief Strategy Officer at HealthBridge Financial
- Braddon White
- SPONSOR
- Director Of Marketing at Vimly Benefit Solutions