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Value Visit: Sales & Marketing

Event Date: 5/6/2024 - 5/9/2024

Event Overview

Exceeding your strategic growth targets and strengthening your market position

Growth in our commercial and individual products is the number one priority for us as marketing and sales executives, but we know it isn’t about just the raw numbers. Strategic growth is what drives us. At the 2024 Sales & Marketing Value Visit, we will learn how to achieve strategic growth through innovation, differentiation, deep understanding of our markets and customers, and making tough decisions about entering and dropping some products and market segments.



Event highlights

  • Build and strengthen your network among your marketing and sales peers 
  • Deepen your understanding of the shifting dynamics within commercial and individual market segments
  • Learn about vendors who have successfully assisted Alliance members in addressing pressing challenges
  • Define your focus on strategies with the highest likelihood of success by learning from your peers
  • Determine successful methods to reach consumers to achieve growth goals
  • Explore how your brand can be strengthened and provide a competitive advantage


Who should attend

The Sales and Marketing Value Visit is perfect for Alliance health plan managers, directors, and senior leaders responsible for their organization's sales and marketing, product development, or digital transformation.

  


 

Thank you to our event sponsors


Platinum


Gold


Silver


Bronze

 

Registration
ALLIANCE MEMBER
Fee End Date Description Amount
5/6/2024 Exclusive to Alliance Partner or Shareholder organizations MEMBER PASS
ALLIANCE GUEST
Fee End Date Description Amount
5/6/2024 Only for invited guests of the Alliance GUEST PASS
PLATINUM SPONSOR
Fee End Date Description Amount
5/6/2024 Exclusively for 2023 Platinum sponsors PLATINUM PASS
SPONSOR
Fee End Date Description Amount
5/6/2024 *Registration code required SPONSOR PASS
SPEAKER
Fee End Date Description Amount
5/6/2024 Confirmed faculty members FACULTY PASS
Agenda

A more detailed agenda will be coming soon, below is for you to start making travel plans.

 

Agenda at a Glance


Monday, May 6, 2024

6:00 pm - 8:00 pm PT    Catching Up With Your Peers and Meeting New Colleagues Reception

 

Tuesday, May 7, 2024

7:30 - 8:30 am PT  Breakfast
8:30  - 9:00 am  Getting Started
9:00 - 10:30 am Trends in the Fully-Insured and Self-Insured Group Commercial Market
Competing Against BUCHAs and Experience Among Alliance Members 
10:30 - 10:45 am Break
10:45 - 12:15 pm Trends in the Direct To Consumer Market 
12:15 - 1:15 pm Lunch
1:15 - 2:30 pm Importance of Networks and Access
Potential Case Studies: Tools to demonstrate network value and Reference-based Pricing 
2;30 - 3:00 pm Break
3:00 - 4:30 pm Leveraging Providers in Marketing 
Potential Case Studies: Value-based Contracting and Providers as marketing agents 
4:30 pm Catch Up on Your Day Job
6:00 pm - 8:00 pm  Dinner

 

Wednesday, May 8, 2024

7:30 - 8:30 am PT    Breakfast
8:30 - 10:00 am Growth Strategies:  Product Design 
Potential Case Studies: Level Funded, Narrow Networks, Guarantee Products, ICHRAs, Member Incentives
10:00 - 10:30 am Break
10:30 - Noon Growth Strategies:  Expansion
Potential Case Studies: Geographic Expansions, Market Penetration, Acquisition/Mergers/Partnerships 
12:00 - 1:00 pm Lunch
1:00 - 2:30 pm Growth Strategies:  Consumer Segmentation and Leveraging Technology On-line platforms and Customized Communication
2:30 - 3:00 pm Break
3:00 - 4:30 pm Growth Strategies:  Sales Channels 
Potential Case Studies: Medicare Sales Organization, Community Engagement at Local Level, Broker strategies, Sales Organization and Compensation
4:30 pm Your own time
6:00 pm - 8:00 pm    Dinner


Thursday, May 9, 2024

8:00 am - 5:00 pm PT MA Stars Accelerator Workshop (invite only)
8:00 am - 9:30 am PT    Breakfast for those with later flights

Attendees

Below is a list of all delegates registered to date for this event

  • Michael Byrd
  • ALLIANCE MEMBER
  • Vice President and Chief Business Development Officer at Sharp Health Plan
  • Lindsay Dixon
  • ALLIANCE MEMBER
  • Director of Business Development, Prominence Administrative Services at Prominence Health Plan
  • Valeria Fraire
  • ALLIANCE MEMBER
  • Manager— Business Development at Alliant Health Plans
  • Ron Hirasaki
  • ALLIANCE MEMBER
  • VP Product Management & Marketing Sales at CHRISTUS Health Plan
  • Nick Kraft
  • ALLIANCE MEMBER
  • SVP, Chief Sales and Marketing Officer at Capital District Physicians' Health Plan (CDPHP)
  • Michele Lehuta
  • ALLIANCE MEMBER
  • Government Programs Director at Western Health Advantage
  • Liz Lopez Cepero
  • ALLIANCE MEMBER
  • Chief Growth Officer at Baylor Scott & White Health Plan
  • Kelly McEver
  • ALLIANCE MEMBER
  • Manager, Medicare & Individual Marketing at CommunityCare
  • Mark Mixer
  • ALLIANCE MEMBER
  • Chief Executive Officer at Alliant Health Plans
  • Jonathan Moody
  • ALLIANCE MEMBER
  • Director of ACA Products and Government Affairs at Quartz Health Solutions
  • Penny Ransom
  • ALLIANCE MEMBER
  • Chief Administrative Officer at Network Health
  • Michelle Skelly
  • ALLIANCE MEMBER
  • Director of Marketing and Communications at Alliant Health Plans
  • Linsey Tennyson
  • ALLIANCE MEMBER
  • Sr. Director, Employer Products at Quartz Health Solutions
  • Linda Rowe
  • SPEAKER
  • Medicare Sales Manager at Geisinger Health Plan