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Medicare Advantage Marketing Material Development: Best practices in today's environment

Event Date: 3/26/2019

Event Overview

Tuesday, March 26, 2019
1PM CT – 2:30PM CT (90 minutes)

This event is hosted on our ReadyTalk platform

 

With your benefit design work in full swing, now is the time to focus on your MA marketing materials.  This webinar from BluePeak Advisors provides MA plans support and guidance on best practices related to this effort, with particular focus on challenges facing MA plans this year with new benefits now available and ongoing scrutiny from CMS.  Topics to be covered include:  

  • Building a strategy beyond the madness - Getting market ready
  • The appropriate approvals have been received - now what happens?
    • Step by step best practices for maintaining the integrity of materials
    • Needs of those in the field
  • How do we ensure that the members actually receive the benefits they intended
    • Internal checks and balances
    • Reducing potential for appeals and grievances
    • Performing root cause analysis if/when complaints and inquiries are presented

 

Audience

Medicare Advantage program managers and marketing leaders, and also people who have responsibility for Medicare Advantage sales efforts.  In addition, leaders responsible for MA benefit design, compliance and quality leaders will find this information helpful.


 

Ask your peers a question or share a resource anytime through the Alliance discussion forum

You can visit the discussion forum and post a question anytime. It's only available to Alliance members, so your question is private and secure. When submitting a question, you can select which topics your question is related to, such as "risk adjustment" or "coding". Individuals who have indicated in their Alliance profile they are interested in those topics and are opted in to discussion forum emails will receive your question. You can also add an attachment to your question or reply, making this tool another great resource for sharing best practices with your peers.

 


 

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Documents
4/1/2019

2020 Medicare Communications and Marketing Guidelines
On March 21, 2019, the Centers for Medicare & Medicaid Services(CMS) issued an HPMS memo seeking comment on proposed changes to the Medicare Communications and Marketing Guidelines (MCMG). CMS is accepting comments on the proposed changes through April 4, 2019.The comment period for this proposed rule opened on March 4th and closes on May 3rd.

3/26/2019

Presentation: Medicare Advantage Marketing Material Development
With your benefit design work in full swing, now is the time to focus on your MA marketing materials. This webinar from BluePeak Advisors provides MA plans support and guidance on best practices related to this effort, with particular focus on challenges facing MA plans this year with new benefits now available and ongoing scrutiny from CMS.

3/26/2019

Recording: Medicare Advantage Marketing Material Development
With your benefit design work in full swing, now is the time to focus on your MA marketing materials. This webinar from BluePeak Advisors provides MA plans support and guidance on best practices related to this effort, with particular focus on challenges facing MA plans this year with new benefits now available and ongoing scrutiny from CMS.

Attendees

Below is a list of all delegates registered to date for this event

  • Annie Shieh
  • ALLIANCE GUEST
  • Sr. Director of Compliance, CA Compliance Officer at Central Health Plan of California
  • Felicia Wu
  • ALLIANCE GUEST
  • VP of Operations at Central Health Plan of California
  • Jolynn Allison
  • ALLIANCE MEMBER
  • Project Manager, Operations at Sharp Health Plan
  • Jordan Anderson
  • ALLIANCE MEMBER
  • Vice President of Sales at Avera Health Plans
  • Benjamin Aragon
  • ALLIANCE MEMBER
  • Manager of Product Development at Sharp Health Plan
  • Libby Belli
  • ALLIANCE MEMBER
  • Marketing Director at Prominence Health Plan
  • Stephanie Belue
  • ALLIANCE MEMBER
  • Director of Quality Assurance & Privacy Officer at Alliant Health Plans
  • Erica Bogner
  • ALLIANCE MEMBER
  • Senior Marketing Associate at IU Health Plans
  • Cary Campo
  • ALLIANCE MEMBER
  • Marketing Project Manager at Aspire Health Plan
  • Marty Cerier
  • ALLIANCE MEMBER
  • Director Regulatory Audits and Investigations at Health Alliance Plan (HAP)
  • Heather Clay
  • ALLIANCE MEMBER
  • Product Manager - Medicare at Avera Health Plans
  • Jacqueline Crews
  • ALLIANCE MEMBER
  • Director, Public Policy & Benefit Contracts at AvMed
  • Jodi Digmann
  • ALLIANCE MEMBER
  • Medicare Compliance Analyst at Medical Associates Health Plans
  • Sarah Fernandes
  • ALLIANCE MEMBER
  • Medicare Sales Manager at Health New England
  • Kristin Garini
  • ALLIANCE MEMBER
  • Manager of Marketing and Digital Strategy at Health New England
  • Julia George
  • ALLIANCE MEMBER
  • Compliance Manager at Sentara Health Plans (Optima)
  • Elizabeth Goff
  • ALLIANCE MEMBER
  • Manager - Medicare Project Management at IU Health Plans
  • Kaleb Holt
  • ALLIANCE MEMBER
  • Director of Medicare Programs at SelectHealth
  • Dee Kanner
  • ALLIANCE MEMBER
  • Medicare Compliance Specialist at CommunityCare
  • Anita Landino
  • ALLIANCE MEMBER
  • Medicare SR. Marketing Specialist at Health Alliance Plan (HAP)
  • Steve Locke
  • ALLIANCE MEMBER
  • Sales Business Operations Manager at Community Health Plan of Washington
  • Debby Marquez
  • ALLIANCE MEMBER
  • Product Portfolio Manager - Medicare at AvMed
  • Steven Perez
  • ALLIANCE MEMBER
  • Medicare Marketing Specialist at Sharp Health Plan
  • Lee Pritchett
  • ALLIANCE MEMBER
  • Senior Marketing Manager at Care N' Care Insurance Company, Inc.
  • Jasmine Redwood
  • ALLIANCE MEMBER
  • Product Market Analyst at Sentara Health Plans (Optima)
  • Petrina Russell
  • ALLIANCE MEMBER
  • Compliance Auditor at FirstCarolinaCare Insurance Company
  • Janice Sawyer
  • ALLIANCE MEMBER
  • Senior Regulatory Auditor at Health Alliance Plan (HAP)
  • Polly Street
  • ALLIANCE MEMBER
  • Director, Strategic Partnerships at Sentara Health Plans (Optima)
  • Lynette Topacio
  • ALLIANCE MEMBER
  • Marketing Project Manager at Santa Clara Family Health Plan
Speakers