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Medicare Advantage Marketing Material Development: Best practices in today's environment

Event Date:3/26/2019

Event Overview

Tuesday, March 26, 2019
1PM CT – 2:30PM CT (90 minutes)

This event is hosted on our ReadyTalk platform

 

With your benefit design work in full swing, now is the time to focus on your MA marketing materials.  This webinar from BluePeak Advisors provides MA plans support and guidance on best practices related to this effort, with particular focus on challenges facing MA plans this year with new benefits now available and ongoing scrutiny from CMS.  Topics to be covered include:  

  • Building a strategy beyond the madness - Getting market ready
  • The appropriate approvals have been received - now what happens?
    • Step by step best practices for maintaining the integrity of materials
    • Needs of those in the field
  • How do we ensure that the members actually receive the benefits they intended
    • Internal checks and balances
    • Reducing potential for appeals and grievances
    • Performing root cause analysis if/when complaints and inquiries are presented

 

Audience

Medicare Advantage program managers and marketing leaders, and also people who have responsibility for Medicare Advantage sales efforts.  In addition, leaders responsible for MA benefit design, compliance and quality leaders will find this information helpful.


 

Ask your peers a question or share a resource anytime through the Alliance discussion forum

You can visit the discussion forum and post a question anytime. It's only available to Alliance members, so your question is private and secure. When submitting a question, you can select which topics your question is related to, such as "risk adjustment" or "coding". Individuals who have indicated in their Alliance profile they are interested in those topics and are opted in to discussion forum emails will receive your question. You can also add an attachment to your question or reply, making this tool another great resource for sharing best practices with your peers.

 


 

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Registration
ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
Fee End Date Description Amount
3/26/2019 choose this option if you are an employee of an Alliance member health plan FREE
ALLIANCE GUEST
Fee End Date Description Amount
3/26/2019 choose this option if you have been invited to attend as a guest of the Alliance GUEST PASS
SPEAKER
Fee End Date Description Amount
3/26/2019 choose this option if you are not an Alliance member, but have been invited to speak at this event SPEAKER PASS
Attendees

Below is a list of all delegates registered to date for this event

  • Annie Shieh
  • ALLIANCE GUEST
  • Senior Compliance Counsel at Central Health Plan of California
  • Felicia Wu
  • ALLIANCE GUEST
  • Interim CEO at Central Health Plan of California
  • Rachel Abramson
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Program Manager of Strategic Planning at Community Health Plan of Washington
  • Abiola Aluko
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Compliance Analyst at FirstCarolinaCare Insurance Company
  • Jordan Anderson
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Vice President of Sales at Avera Health Plans (DAKOTACARE)
  • Amy Beck
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Outreach Specialist at Prominence Health Plan
  • Stephanie Belue
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager of Quality Assurance, RIsk Management, and Training at Alliant Health Plans
  • Kathleen Bessette
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • PR, Content & Engagement Manager at Health New England
  • Erica Bogner
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Senior Marketing Associate at Indiana University Health Plans
  • Danya Bouska
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Product Manager at Quartz Health Solutions
  • Carly Bressler-Archambeau
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Product Manager at Sentara Health Plans (Optima)
  • Michelle Bruan
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Project Coordinator - Compliance at Sharp Health Plan
  • Cary Campo
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Project Manager at Aspire Health Plan
  • Lisa Casinger
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing specialist at HealthTeam Advantage
  • Marty Cerier
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager Regulatory Audit and FDR Oversight at Health Alliance Plan (HAP)
  • Jacqueline Crews
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director, Government Programs & Regulatory Affairs at AvMed
  • Jodi Digmann
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Compliance Specialist at Medical Associates Health Plans
  • Chris Distel
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Compliance Coordinator at SummaCare
  • Sarah Ebben
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Government Programs Compliance at Health Alliance Plan (HAP)
  • Sarah Fernandes
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Sales Manager at Health New England
  • Kristin Garini
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Brand & Marketing Strategy Manager at Health New England
  • Julia George
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Compliance Manager at Sentara Health Plans (Optima)
  • Elizabeth Goff
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager - Medicare Project Management at Indiana University Health Plans
  • Mark Hallett
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager Sales Analytics at Health Alliance Medical Plans
  • Scott Hancock
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • VP of Sales and Operations at Care N' Care Insurance Company, Inc.
  • Shannon Harris
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Internal Auditor, Compliance II at CommunityCare
  • Jane Hayes
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Chief Experience Officer at Health Alliance Medical Plans
  • Linda Keys
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Sr. Medicare Project Coordinator at Paramount Health Care
  • Anita Landino
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare SR. Marketing Specialist at Health Alliance Plan (HAP)
  • Rick Landwehr
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Specialist III at Scott & White Health Plan
  • Katherine Lavallee
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Regulatory Compliance Manager at Neighborhood Health Plan of Rhode Island
  • Daniel Morrissey
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Assistant Coordinator at Paramount Health Care
  • Steven Perez
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Marketing Specialist at Sharp Health Plan
  • Sheryl Pierce
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Quality Improvement Specialist- Medicare Advantage Stars at Quartz Health Solutions
  • Lee Pritchett
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Senior Marketing Managaer at Care N' Care Insurance Company, Inc.
  • Jasmine Redwood
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Product Market Analyst at Sentara Health Plans (Optima)
  • Petrina Russell
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Compliance Auditor at FirstCarolinaCare Insurance Company
  • Janice Sawyer
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Internal Auditor - Gov't Enrollment at Health Alliance Plan (HAP)
  • Amy Sepko
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Program Manager at Health New England
  • Katie Sharratt
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager of Marketing at Network Health
  • Polly Street
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director, Strategic Partnerships at Sentara Health Plans (Optima)
  • Tammy Thomas
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Benefits Specialist at AvMed
  • Lynette Topacio
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Project Manager at Santa Clara Family Health Plan
Speakers