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Medicare Advantage Marketing Material Development: Best practices in today's environment

Event Date:3/26/2019

Event Overview

Tuesday, March 26, 2019
1PM CT – 2:30PM CT (90 minutes)

This event is hosted on our ReadyTalk platform

 

With your benefit design work in full swing, now is the time to focus on your MA marketing materials.  This webinar from BluePeak Advisors provides MA plans support and guidance on best practices related to this effort, with particular focus on challenges facing MA plans this year with new benefits now available and ongoing scrutiny from CMS.  Topics to be covered include:  

  • Building a strategy beyond the madness - Getting market ready
  • The appropriate approvals have been received - now what happens?
    • Step by step best practices for maintaining the integrity of materials
    • Needs of those in the field
  • How do we ensure that the members actually receive the benefits they intended
    • Internal checks and balances
    • Reducing potential for appeals and grievances
    • Performing root cause analysis if/when complaints and inquiries are presented

 

Audience

Medicare Advantage program managers and marketing leaders, and also people who have responsibility for Medicare Advantage sales efforts.  In addition, leaders responsible for MA benefit design, compliance and quality leaders will find this information helpful.


 

Ask your peers a question or share a resource anytime through the Alliance discussion forum

You can visit the discussion forum and post a question anytime. It's only available to Alliance members, so your question is private and secure. When submitting a question, you can select which topics your question is related to, such as "risk adjustment" or "coding". Individuals who have indicated in their Alliance profile they are interested in those topics and are opted in to discussion forum emails will receive your question. You can also add an attachment to your question or reply, making this tool another great resource for sharing best practices with your peers.

 


 

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Documents
  • 4/1/2019
  • 2020 Medicare Communications and Marketing Guidelines
  • On March 21, 2019, the Centers for Medicare & Medicaid Services(CMS) issued an HPMS memo seeking comment on proposed changes to the Medicare Communications and Marketing Guidelines (MCMG). CMS is accepting comments on the proposed changes through April 4, 2019.The comment period for this proposed rule opened on March 4th and closes on May 3rd.
  • 3/26/2019
  • Presentation: Medicare Advantage Marketing Material Development
  • With your benefit design work in full swing, now is the time to focus on your MA marketing materials. This webinar from BluePeak Advisors provides MA plans support and guidance on best practices related to this effort, with particular focus on challenges facing MA plans this year with new benefits now available and ongoing scrutiny from CMS.
  • 3/26/2019
  • Recording: Medicare Advantage Marketing Material Development
  • With your benefit design work in full swing, now is the time to focus on your MA marketing materials. This webinar from BluePeak Advisors provides MA plans support and guidance on best practices related to this effort, with particular focus on challenges facing MA plans this year with new benefits now available and ongoing scrutiny from CMS.
Attendees

Below is a list of all delegates registered to date for this event

  • Annie Shieh
  • ALLIANCE GUEST
  • Senior Compliance Counsel at Central Health Plan of California
  • Felicia Wu
  • ALLIANCE GUEST
  • VP of Operations at Central Health Plan of California
  • Rachel Abramson
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Program Manager of Strategic Planning at Community Health Plan of Washington
  • Jolynn Allison
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Project Manager, Operations at Sharp Health Plan
  • Abiola Aluko
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Compliance Analyst at FirstCarolinaCare Insurance Company
  • Jordan Anderson
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Vice President of Sales at Avera Health Plans (DAKOTACARE)
  • Benjamin Aragon
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager, Medicare Business Development at Sharp Health Plan
  • Amy Beck
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Outreach Specialist at Prominence Health Plan
  • Libby Belli
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Director at Prominence Health Plan
  • Stephanie Belue
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager of Quality Assurance, RIsk Management, and Training at Alliant Health Plans
  • Kathleen Bessette
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • PR, Content & Engagement Manager at Health New England
  • Erica Bogner
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Senior Marketing Associate at Indiana University Health Plans
  • Danya Bouska
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Product Manager at Quartz Health Solutions
  • Carly Bressler-Archambeau
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Product Manager at Sentara Health Plans (Optima)
  • Michelle Bruan
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Project Coordinator - Compliance at Sharp Health Plan
  • Cary Campo
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Project Manager at Aspire Health Plan
  • Lisa Casinger
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing specialist at HealthTeam Advantage
  • Marty Cerier
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager Regulatory Audit and FDR Oversight at Health Alliance Plan (HAP)
  • Heather Clay
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Coordinator at Avera Health Plans (DAKOTACARE)
  • Jacqueline Crews
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director, Government Programs & Regulatory Affairs at AvMed
  • Jodi Digmann
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Compliance Specialist at Medical Associates Health Plans
  • Chris Distel
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Compliance Coordinator at SummaCare
  • Sarah Ebben
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Government Programs Compliance at Health Alliance Plan (HAP)
  • Nici Feldhammer
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager, Business Development at Community Health Plan of Washington
  • Sarah Fernandes
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Sales Manager at Health New England
  • Kristin Garini
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Brand & Marketing Strategy Manager at Health New England
  • Marina Genin
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Improvement Lead at MetroPlus Health Plan
  • Julia George
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Compliance Manager at Sentara Health Plans (Optima)
  • Elizabeth Goff
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager - Medicare Project Management at Indiana University Health Plans
  • Mark Hallett
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager Sales Analytics at Health Alliance Medical Plans
  • Scott Hancock
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • VP of Sales and Operations at Care N' Care Insurance Company, Inc.
  • Shannon Harris
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Internal Auditor, Compliance II at CommunityCare
  • Jane Hayes
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Chief Experience Officer at Health Alliance Medical Plans
  • Kaleb Holt
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Advantage Program Manager at SelectHealth
  • Dee Kanner
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Compliance Specialist at CommunityCare
  • Linda Keys
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Sr. Medicare Project Coordinator at Paramount Health Care
  • Anita Landino
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare SR. Marketing Specialist at Health Alliance Plan (HAP)
  • Rick Landwehr
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Specialist III at Scott & White Health Plan
  • Katherine Lavallee
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Regulatory Compliance Manager at Neighborhood Health Plan of Rhode Island
  • Steve Locke
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Business Operations Manager - Sales & Marketing at Community Health Plan of Washington
  • Cristie Lynch
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director of Customer Experience and Brand Strategy at Samaritan Health Plans
  • Debby Marquez
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Se. Medicare Regulatory Specialist at AvMed
  • Daniel Morrissey
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Assistant Coordinator at Paramount Health Care
  • James Moses
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director of Medicare Sales-Texas at Prominence Health Plan
  • Andrea Pace
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Compliance Consultant at Indiana University Health Plans
  • Steven Perez
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Medicare Marketing Specialist at Sharp Health Plan
  • Sheryl Pierce
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Quality Improvement Specialist- Medicare Advantage Stars at Quartz Health Solutions
  • Lee Pritchett
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Senior Marketing Manager at Care N' Care Insurance Company, Inc.
  • Jasmine Redwood
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Product Market Analyst at Sentara Health Plans (Optima)
  • Sam Rose
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Compliance Consultant at SelectHealth
  • Petrina Russell
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Compliance Auditor at FirstCarolinaCare Insurance Company
  • Janice Sawyer
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Internal Auditor - Gov't Enrollment at Health Alliance Plan (HAP)
  • Katie Sharratt
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Manager of Marketing at Network Health
  • Markita Stamas
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Project Coordinator - Medicare at Sharp Health Plan
  • Polly Street
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Director, Strategic Partnerships at Sentara Health Plans (Optima)
  • Tammy Thomas
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Benefits Specialist at AvMed
  • Kayla Tommeraasen
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Configuration Specialist at Avera Health Plans (DAKOTACARE)
  • Lynette Topacio
  • ALLIANCE MEMBER HEALTH PLAN/PROVIDER AFFILIATE
  • Marketing Project Manager at Santa Clara Family Health Plan
Speakers