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Medicare Advantage Marketing Material Development: Best practices in today's environment

Event Date:3/26/2019

Event Overview

Tuesday, March 26, 2019
1PM CT – 2:30PM CT (90 minutes)

This event is hosted on our ReadyTalk platform

 

With your benefit design work in full swing, now is the time to focus on your MA marketing materials.  This webinar from BluePeak Advisors provides MA plans support and guidance on best practices related to this effort, with particular focus on challenges facing MA plans this year with new benefits now available and ongoing scrutiny from CMS.  Topics to be covered include:  

  • Building a strategy beyond the madness - Getting market ready
  • The appropriate approvals have been received - now what happens?
    • Step by step best practices for maintaining the integrity of materials
    • Needs of those in the field
  • How do we ensure that the members actually receive the benefits they intended
    • Internal checks and balances
    • Reducing potential for appeals and grievances
    • Performing root cause analysis if/when complaints and inquiries are presented

 

Audience

Medicare Advantage program managers and marketing leaders, and also people who have responsibility for Medicare Advantage sales efforts.  In addition, leaders responsible for MA benefit design, compliance and quality leaders will find this information helpful.


 

Ask your peers a question or share a resource anytime through the Alliance discussion forum

You can visit the discussion forum and post a question anytime. It's only available to Alliance members, so your question is private and secure. When submitting a question, you can select which topics your question is related to, such as "risk adjustment" or "coding". Individuals who have indicated in their Alliance profile they are interested in those topics and are opted in to discussion forum emails will receive your question. You can also add an attachment to your question or reply, making this tool another great resource for sharing best practices with your peers.

 


 

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Documents
  • 4/1/2019
  • 2020 Medicare Communications and Marketing Guidelines
  • On March 21, 2019, the Centers for Medicare & Medicaid Services(CMS) issued an HPMS memo seeking comment on proposed changes to the Medicare Communications and Marketing Guidelines (MCMG). CMS is accepting comments on the proposed changes through April 4, 2019.The comment period for this proposed rule opened on March 4th and closes on May 3rd.
  • 3/26/2019
  • Presentation: Medicare Advantage Marketing Material Development
  • With your benefit design work in full swing, now is the time to focus on your MA marketing materials. This webinar from BluePeak Advisors provides MA plans support and guidance on best practices related to this effort, with particular focus on challenges facing MA plans this year with new benefits now available and ongoing scrutiny from CMS.
  • 3/26/2019
  • Recording: Medicare Advantage Marketing Material Development
  • With your benefit design work in full swing, now is the time to focus on your MA marketing materials. This webinar from BluePeak Advisors provides MA plans support and guidance on best practices related to this effort, with particular focus on challenges facing MA plans this year with new benefits now available and ongoing scrutiny from CMS.
Attendees

Below is a list of all delegates registered to date for this event

  • Annie Shieh
  • ALLIANCE GUEST
  • Senior Compliance Counsel at Central Health Plan of California
  • Felicia Wu
  • ALLIANCE GUEST
  • VP of Operations at Central Health Plan of California
  • Rachel Abramson
  • ALLIANCE MEMBER
  • Program Manager of Strategic Planning at Community Health Plan of Washington
  • Jolynn Allison
  • ALLIANCE MEMBER
  • Project Manager, Operations at Sharp Health Plan
  • Jordan Anderson
  • ALLIANCE MEMBER
  • Vice President of Sales at Avera Health Plans (DAKOTACARE)
  • Benjamin Aragon
  • ALLIANCE MEMBER
  • Manager, Product Development at Sharp Health Plan
  • Amy Beck
  • ALLIANCE MEMBER
  • Community Relations Manager at Prominence Health Plan
  • Libby Belli
  • ALLIANCE MEMBER
  • Marketing Director at Prominence Health Plan
  • Stephanie Belue
  • ALLIANCE MEMBER
  • Manager of Quality Assurance, RIsk Management, and Training at Alliant Health Plans
  • Kathleen Bessette
  • ALLIANCE MEMBER
  • PR, Content & Engagement Manager at Health New England
  • Erica Bogner
  • ALLIANCE MEMBER
  • Senior Marketing Associate at Indiana University Health Plans
  • Danya Bouska
  • ALLIANCE MEMBER
  • Medicare Product Manager at Quartz Health Solutions
  • Michelle Bruan
  • ALLIANCE MEMBER
  • Project Coordinator - Compliance at Sharp Health Plan
  • Cary Campo
  • ALLIANCE MEMBER
  • Medicare Project Manager at Aspire Health Plan
  • Lisa Casinger
  • ALLIANCE MEMBER
  • Marketing specialist at HealthTeam Advantage
  • Marty Cerier
  • ALLIANCE MEMBER
  • Manager Regulatory Audit and FDR Oversight at Health Alliance Plan (HAP)
  • Heather Clay
  • ALLIANCE MEMBER
  • Marketing Coordinator at Avera Health Plans (DAKOTACARE)
  • Jacqueline Crews
  • ALLIANCE MEMBER
  • Director, Government Programs & Regulatory Affairs at AvMed
  • Jodi Digmann
  • ALLIANCE MEMBER
  • Medicare Compliance Specialist at Medical Associates Health Plans
  • Chris Distel
  • ALLIANCE MEMBER
  • Compliance Coordinator at SummaCare
  • Sarah Ebben
  • ALLIANCE MEMBER
  • Government Programs Compliance at Health Alliance Plan (HAP)
  • Nici Feldhammer
  • ALLIANCE MEMBER
  • Manager, Business Development at Community Health Plan of Washington
  • Sarah Fernandes
  • ALLIANCE MEMBER
  • Medicare Sales Manager at Health New England
  • Kristin Garini
  • ALLIANCE MEMBER
  • Brand & Marketing Strategy Manager at Health New England
  • Marina Genin
  • ALLIANCE MEMBER
  • Medicare Improvement Lead at MetroPlus Health Plan
  • Julia George
  • ALLIANCE MEMBER
  • Compliance Manager at Sentara Health Plans (Optima)
  • Elizabeth Goff
  • ALLIANCE MEMBER
  • Manager - Medicare Project Management at Indiana University Health Plans
  • Mark Hallett
  • ALLIANCE MEMBER
  • Manager Sales Analytics at Health Alliance Medical Plans
  • Scott Hancock
  • ALLIANCE MEMBER
  • VP of Sales and Operations at Care N' Care Insurance Company, Inc.
  • Jane Hayes
  • ALLIANCE MEMBER
  • Chief Experience Officer at Health Alliance Medical Plans
  • Kaleb Holt
  • ALLIANCE MEMBER
  • Medicare Advantage Program Manager at SelectHealth
  • Dee Kanner
  • ALLIANCE MEMBER
  • Compliance Specialist at CommunityCare
  • Linda Keys
  • ALLIANCE MEMBER
  • Sr. Medicare Project Coordinator at Paramount Health Care
  • Anita Landino
  • ALLIANCE MEMBER
  • Medicare SR. Marketing Specialist at Health Alliance Plan (HAP)
  • Rick Landwehr
  • ALLIANCE MEMBER
  • Marketing Specialist III at Scott & White Health Plan
  • Katherine Lavallee
  • ALLIANCE MEMBER
  • Regulatory Compliance Manager at Neighborhood Health Plan of Rhode Island
  • Steve Locke
  • ALLIANCE MEMBER
  • Business Operations Manager - Sales & Marketing at Community Health Plan of Washington
  • Debby Marquez
  • ALLIANCE MEMBER
  • Se. Medicare Regulatory Specialist at AvMed
  • Daniel Morrissey
  • ALLIANCE MEMBER
  • Assistant Coordinator at Paramount Health Care
  • James Moses
  • ALLIANCE MEMBER
  • Director of Medicare Sales-Texas at Prominence Health Plan
  • Andrea Pace
  • ALLIANCE MEMBER
  • Compliance Consultant at Indiana University Health Plans
  • Steven Perez
  • ALLIANCE MEMBER
  • Medicare Marketing Specialist at Sharp Health Plan
  • Sheryl Pierce
  • ALLIANCE MEMBER
  • Quality Improvement Program Manager (MAPD Stars) at Quartz Health Solutions
  • Lee Pritchett
  • ALLIANCE MEMBER
  • Senior Marketing Manager at Care N' Care Insurance Company, Inc.
  • Jasmine Redwood
  • ALLIANCE MEMBER
  • Product Market Analyst at Sentara Health Plans (Optima)
  • Sam Rose
  • ALLIANCE MEMBER
  • Compliance Consultant at SelectHealth
  • Petrina Russell
  • ALLIANCE MEMBER
  • Compliance Auditor at FirstCarolinaCare Insurance Company
  • Janice Sawyer
  • ALLIANCE MEMBER
  • Internal Auditor - Gov't Enrollment at Health Alliance Plan (HAP)
  • Amy Sepko
  • ALLIANCE MEMBER
  • Medicare Program Manager at Health New England
  • Katie Sharratt
  • ALLIANCE MEMBER
  • Manager of Marketing at Network Health
  • Markita Stamas
  • ALLIANCE MEMBER
  • Project Coordinator - Medicare at Sharp Health Plan
  • Polly Street
  • ALLIANCE MEMBER
  • Director, Strategic Partnerships at Sentara Health Plans (Optima)
  • Kayla Tommeraasen
  • ALLIANCE MEMBER
  • Configuration Specialist at Avera Health Plans (DAKOTACARE)
  • Lynette Topacio
  • ALLIANCE MEMBER
  • Marketing Project Manager at Santa Clara Family Health Plan
Speakers