Medicare Advantage Marketing Material Development: Best practices in today's environment

Event Date: 3/26/2019

Event Overview

Tuesday, March 26, 2019
1PM CT – 2:30PM CT (90 minutes)

This event is hosted on our ReadyTalk platform

With your benefit design work in full swing, now is the time to focus on your MA marketing materials. This webinar from BluePeak Advisors provides MA plans support and guidance on best practices related to this effort, with particular focus on challenges facing MA plans this year with new benefits now available and ongoing scrutiny from CMS. Topics to be covered include:

Building a strategy beyond the madness - Getting market ready
The appropriate approvals have been received - now what happens?
- Step by step best practices for maintaining the integrity of materials
- Needs of those in the field
How do we ensure that the members actually receive the benefits they intended
- Internal checks and balances
- Reducing potential for appeals and grievances
- Performing root cause analysis if/when complaints and inquiries are presented

Audience

Medicare Advantage program managers and marketing leaders, and also people who have responsibility for Medicare Advantage sales efforts. In addition, leaders responsible for MA benefit design, compliance and quality leaders will find this information helpful.

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