Fly-in: MA Marketing Master Class

AEP 2020 prep for Medicare Advantage marketers

Medicare Advantage health plans have more opportunity than ever before to innovate—new plan designs are entering the market and creative network builds are shifting the competitive landscape.  However, the rubber meets the road in your marketing strategy. It's how you communicate your exciting offerings across multiple channels to multiple MA generations.  This fly-In focuses specifically on the marketing challenge and brings health plan case studies from the front lines together with experts monitoring the broader industry.  Join your Alliance colleagues to share lessons learned, get fresh ideas, and learn about new methods and platforms your peers are trying in their markets.

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Top five reasons to attend

Join your Alliance peers and experts in the field to share successful strategies and best practices in these areas:

1. Collect MA marketing materials samples and ideas from over thirty health plans across the country
   
   
2. Get a first look at Deft Research’s 2019 OEP study, hot off the press, presented by George Dippel, Senior VP of Client Services
   
   
3. Hear multiple case studies from your Alliance peers on how they are tackling the toughest growth challenges
   
   
4. Learn how Alliance health plans are approaching digital and get new ideas for incorporating it into your own biz dev portfolio
   
   
5. Engage directly with a panel of marketing firms and gain insights from their view of marketing trends across the entire MA industry

Who should attend

This meeting is only open to Health Plan Alliance members and invited guests.

• Chief Marketing and Sales Officers from Medicare Advantage Health Plans
• Marketing and Sales Vice Presidents
• Directors of MA marketing strategy and development
• Compliance leaders with responsibility for reviewing MA marketing materials
• Senior leaders with direct responsibility for your MA plan's call center  

Sponsors

 
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