Consumer Insights Drive AEP Growth: Market Research Meets Predictive Analytics

Event Date: 7/25/2019

Event Overview

Thursday, July 25, 2019
1:00 PM CT – 2:00 PM CT (60 minutes)
Hosted by: Carrot Health and Deft Research

This event is hosted on our ReadyTalk platform

With so many plan options and very few seniors switching year-over-year, identifying the 'voice of the consumer' through marketing and plan benefits is critical for plan success. Consumer research combined with data analytics create the foundation for data-driven decisions that can drive successful AEP campaigns in highly competitive markets.

Separate from the competition by harnessing market research and predictive analytics to drive sustainable acquisition and retention.

Join this webinar to gain consumer insights and learn more about the power of combining Carrot Health's data-driven solutions with Deft's health insurance-savvy market research for increased ROI and marketing effectiveness.

Audience

Leaders with responsibility for Medicare Advantage marketing, product design, digital strategy, and sales will find this webinar most helpful. In addition, this event also addresses supplemental benefits so individuals developing strategy specific to these products are encouraged to attend.

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Documents

7/25/2019

Presentation: Consumer Insights Drive AEP Growth - Market Research Meets Predictive Analytics
Carrot Health and Deft Research join forces to share how consumer research combined with data analytics create the foundation for data-driven decisions that can drive successful AEP campaigns in highly competitive markets.

7/25/2019

Recording: Consumer Insights Drive AEP Growth - Market Research Meets Predictive Analytics
Carrot Health and Deft Research join forces to share how consumer research combined with data analytics create the foundation for data-driven decisions that can drive successful AEP campaigns in highly competitive markets.