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Commercial and Exchange Product Strategies Fly-in

Event Date: 1/13/2020 - 1/14/2020

Event Overview


 

The art and science of developing a product strategy

Every year Alliance member health plans across the country are evaluating the decision to remain on the exchange, exit the exchange or enter/re-enter the exchange.  These decisions are made within the context of each health plan's individual and group product strategies and its overall product mix and benefit offerings.  All the puzzle pieces have to fit.

Making these decisions, whether on individual, exchange or certain group products, is as much an art as it is a science.  Join your Alliance colleagues for a focused discussion on the factors to evaluate when developing a product strategy.


Event highlights

  • Setting prices
  • Determining optimal benefit offerings
  • Evaluating customer segments
  • Creating effective marketing and sales strategies
  • Stacking product offerings such as HSA/HRA and ancillaries
  • Fitting new product offerings such as STLD into the product mix
  • Effectively modeling all the elements to anticipate financial and operational results
  • identifying infrastructure needs and flexible configurations 
  • Mitigating and managing risk factors inherent in individual and exchange products

 


Who should attend

This meeting is limited to Health Plan Alliance members and invited guests.

Product decisions have far reaching implications—strategically, operationally and financially—so multidisciplinary teams are engaged in the process.  The discussions during this fly-in will cover a range of issues as well, so multidisciplinary teams are encouraged to attend together.

  • Product design
  • Financial/actuarial
  • Marketing/sales
  • Strategic planning
  • Operational and IT implementation


 

Thank you to our event sponsors


Sponsor

 

 

Thank you to our event sponsors


Sponsor

 

 

Thank you to our event sponsors


Sponsor

 

Agenda

For a printable, detailed agenda go to the Documents tab above

AGENDA AT A GLANCE 

MONDAY, January 13, 2020
6:00 pm - Networking Dinner at The Keg - 859 W John Carpenter Fwy, Irving, TX 75039


TUESDAY, January 14, 2020
7:00am - Breakfast:  Alliance Learning Center
8:00am - Let’s get started:  Introductions
8:30am - The Lay of the Land:  Market trends for commercial and exchange products
9:30am - Break
9:45am - Hedging Your Bet:  Modeling product segmentation, product features, risk and pricing strategies
11:00am - To Exchange or Not To Exchange:  Evaluating strategies for success on the Exchange
12:00pm - Lunch
12:30pm - Innovations in Product Design, including but not limited to:
    • Level-funded products
    • Short-term limited duration 
    • HSA/HRA/FSA 
    • Ancillaries
2:00pm - Do or Die:  Marketing and Sales strategies (including everyone’s favorite:  brokers)
3:00pm - Adjourn

Venue

Las Colinas, TX

Health Plan Alliance Headquarters

290 E. John Carpenter Freeway, Bldg 1
Irving, TX 75062


Hotels that offer shuttles to our headquarters

Omni Mandalay Hotel
221 E Las Colinas Blvd
Irving, TX 75039
972.556.0800
Website

Homewood Suites
4300 Wingren Dr
Irving, TX 75039
972.556.0665
Website

Aloft Las Colinas
122 E John Carpenter Fwy
Irving, TX 75062
972.717.6100
Website

Holiday Inn Express & Suites Irving Convention Center
333 W John Carpenter Fwy
Irving, TX 75039
972.910.0302
Website

Need more recommendations send an email to the Alliance. 

 

Attire

Business casual attire is appropriate for the meeting.  Remember that the hotel meeting room temperatures vary, so we recommend that you layer clothing to be comfortable in case the room becomes either hot or cold.


Ground transportation

Taxi from the Dallas/Ft Worth International airport and Love Field airport is approximately $25 one-way.  UberX is $17-20.  The hotels above provide a shuttle to the Alliance office at 290 E John Carpenter Fwy, Bldg 1, which is where the meeting will be held.



Dallas weather

View the latest weather forecast.
Documents
1/22/2020

Health Plan Product Fact Sheets
Alliance member health plans share fact sheets about products they offer. These were shared at the Commerical and Exchange Product Strategies Fly-In in Dallas on January 14, 2020.

1/22/2020

Commercial Strategy and Planning
Milliman provides an overview of strategy and planning for commerical products.

1/21/2020

2020 Exchange Timeline provided by HealthScape
HealthScape Advisors shares the 2020 Exchange Timeline for Alliance members. This informaton was provided at the Commerical and Exchange Product Strategies Fly-In held in Dallas, January 13-14, 2020.

Attendees

Below is a list of all delegates registered to date for this event

  • Sukanya Baksi
  • ALLIANCE MEMBER
  • Business Data Analyst at Alliant Health Plans
  • Joe Caldwell
  • ALLIANCE MEMBER
  • Chief Finance Officer at Denver Health Medical Plan
  • Sean Dunroe
  • ALLIANCE MEMBER
  • Chief Strategy Officer and President of ACA Markets at SelectHealth
  • Toni Frawley
  • ALLIANCE MEMBER
  • Director, Commercial Product Development & Strategy at Health Alliance Plan (HAP)
  • Erica Hain
  • ALLIANCE MEMBER
  • Senior Director, Commercial Sales at Geisinger Health Plan
  • Mary Ingram
  • ALLIANCE MEMBER
  • Actuarial Services Director at Western Health Advantage
  • Bob Little
  • ALLIANCE MEMBER
  • Vice-President, Underwriting at Capital District Physicians' Health Plan (CDPHP)
  • Maureen Mazur
  • ALLIANCE MEMBER
  • Business Development at Community Health Options
  • Priti Mody-Bailey
  • ALLIANCE MEMBER
  • Chief Medical Officer/VP at Community First Health Plans
  • Jerri Pearson
  • ALLIANCE MEMBER
  • Director, Marketing Operations at CommunityCare
  • Pat Reda
  • ALLIANCE MEMBER
  • Director, Actuarial Services at Health Alliance Medical Plans
  • Jennifer Reith
  • ALLIANCE MEMBER
  • Research Manager, Customer Insights and Analytics at Capital District Physicians' Health Plan (CDPHP)
  • Kathryn Serenbetz
  • ALLIANCE MEMBER
  • Principle, Insurance Products at Avera Health Plans
  • Bart Stead
  • ALLIANCE MEMBER
  • Vice President of Sales at Cox HealthPlans
  • Karla Tull
  • ALLIANCE MEMBER
  • Director Underwriting at CommunityCare
  • Andrew Weintraub
  • ALLIANCE MEMBER
  • VP of Sales & Retention at Health Alliance Medical Plans
  • Jared Momberger
  • SPEAKER
  • Vice President, Health Plan Relations at HealthEquity
Speakers