Commercial and Exchange Product Strategies Fly-in
Event Date: 1/13/2020 - 1/14/2020
Event Overview
The art and science of developing a product strategy
Every year Alliance member health plans across the country are evaluating the decision to remain on the exchange, exit the exchange or enter/re-enter the exchange. These decisions are made within the context of each health plan's individual and group product strategies and its overall product mix and benefit offerings. All the puzzle pieces have to fit.
Making these decisions, whether on individual, exchange or certain group products, is as much an art as it is a science. Join your Alliance colleagues for a focused discussion on the factors to evaluate when developing a product strategy.
Event highlights
- Setting prices
- Determining optimal benefit offerings
- Evaluating customer segments
- Creating effective marketing and sales strategies
- Stacking product offerings such as HSA/HRA and ancillaries
- Fitting new product offerings such as STLD into the product mix
- Effectively modeling all the elements to anticipate financial and operational results
- identifying infrastructure needs and flexible configurations
- Mitigating and managing risk factors inherent in individual and exchange products
Who should attend
This meeting is limited to Health Plan Alliance members and invited guests.
Product decisions have far reaching implications—strategically, operationally and financially—so multidisciplinary teams are engaged in the process. The discussions during this fly-in will cover a range of issues as well, so multidisciplinary teams are encouraged to attend together.
- Product design
- Financial/actuarial
- Marketing/sales
- Strategic planning
- Operational and IT implementation
Agenda
For a printable, detailed agenda go to the Documents tab above
AGENDA AT A GLANCE
MONDAY, January 13, 2020
6:00 pm - Networking Dinner at The Keg - 859 W John Carpenter Fwy, Irving, TX 75039
TUESDAY, January 14, 2020
7:00am - Breakfast: Alliance Learning Center
8:00am - Let’s get started: Introductions
8:30am - The Lay of the Land: Market trends for commercial and exchange products
9:30am - Break
9:45am - Hedging Your Bet: Modeling product segmentation, product features, risk and pricing strategies
11:00am - To Exchange or Not To Exchange: Evaluating strategies for success on the Exchange
12:00pm - Lunch
12:30pm - Innovations in Product Design, including but not limited to:
• Level-funded products
• Short-term limited duration
• HSA/HRA/FSA
• Ancillaries
2:00pm - Do or Die: Marketing and Sales strategies (including everyone’s favorite: brokers)
3:00pm - Adjourn
Venue
Health Plan Alliance Headquarters
290 E. John Carpenter Freeway, Bldg 1
Irving, TX 75062
Hotels that offer shuttles to our headquarters
Omni Mandalay Hotel
221 E Las Colinas Blvd
Irving, TX 75039
972.556.0800
Website
Homewood Suites
4300 Wingren Dr
Irving, TX 75039
972.556.0665
Website
Aloft Las Colinas
122 E John Carpenter Fwy
Irving, TX 75062
972.717.6100
Website
Holiday Inn Express & Suites Irving Convention Center
333 W John Carpenter Fwy
Irving, TX 75039
972.910.0302
Website
Need more recommendations send an email to the Alliance.
Attire
Business casual attire is appropriate for the meeting. Remember that the hotel meeting room temperatures vary, so we recommend that you layer clothing to be comfortable in case the room becomes either hot or cold.Ground transportation
Taxi from the Dallas/Ft Worth International airport and Love Field airport is approximately $25 one-way. UberX is $17-20. The hotels above provide a shuttle to the Alliance office at 290 E John Carpenter Fwy, Bldg 1, which is where the meeting will be held.
Dallas weather
View the latest weather forecast.Documents
Health Plan Product Fact Sheets
Alliance member health plans share fact sheets about products they offer. These were shared at the Commerical and Exchange Product Strategies Fly-In in Dallas on January 14, 2020.
Commercial Strategy and Planning
Milliman provides an overview of strategy and planning for commerical products.
2020 Exchange Timeline provided by HealthScape
HealthScape Advisors shares the 2020 Exchange Timeline for Alliance members. This informaton was provided at the Commerical and Exchange Product Strategies Fly-In held in Dallas, January 13-14, 2020.
Attendees
Below is a list of all delegates registered to date for this event
- Sukanya Baksi
- ALLIANCE MEMBER
- Business Data Analyst at Alliant Health Plans
- Joe Caldwell
- ALLIANCE MEMBER
- Chief Finance Officer at Denver Health Medical Plan
- Sean Dunroe
- ALLIANCE MEMBER
- Chief Strategy Officer and President of ACA Markets at SelectHealth
- Toni Frawley
- ALLIANCE MEMBER
- Director, Commercial Product Development & Strategy at Health Alliance Plan (HAP)
- Melinda Frometa
- ALLIANCE MEMBER
- Manager, Product Development at AvMed
- Erica Hain
- ALLIANCE MEMBER
- Senior Director, Commercial Sales at Geisinger Health Plan
- Elizabeth Hargett
- ALLIANCE MEMBER
- Sales Director at Western Health Advantage
- Mary Ingram
- ALLIANCE MEMBER
- Actuarial Services Director at Western Health Advantage
- Bob Little
- ALLIANCE MEMBER
- Vice-President, Underwriting at Capital District Physicians' Health Plan (CDPHP)
- Maureen Mazur
- ALLIANCE MEMBER
- Business Development at Community Health Options
- Priti Mody-Bailey
- ALLIANCE MEMBER
- Chief Medical Officer/VP at Community First Health Plans
- Jerri Pearson
- ALLIANCE MEMBER
- Director, Marketing Operations at CommunityCare
- Pat Reda
- ALLIANCE MEMBER
- Director, Actuarial Services at Health Alliance Medical Plans
- Jennifer Reith
- ALLIANCE MEMBER
- Research Manager, Customer Insights and Analytics at Capital District Physicians' Health Plan (CDPHP)
- Kathryn Serenbetz
- ALLIANCE MEMBER
- Principle, Insurance Products at Avera Health Plans
- Bart Stead
- ALLIANCE MEMBER
- Vice President of Sales at Cox HealthPlans
- Karla Tull
- ALLIANCE MEMBER
- Director Underwriting at CommunityCare
- Andrew Weintraub
- ALLIANCE MEMBER
- VP of Sales & Retention at Health Alliance Medical Plans
- Jared Momberger
- SPEAKER
- Vice President, Health Plan Relations at HealthEquity
- Brandon Solomon
- SPEAKER
- VP of Sales at Pareto Intelligence
- Derek McCord
- SPONSOR
- SVP of Sales at Online Insight
Speakers
- Sean Dunroe
Chief Strategy Officer and President of ACA Markets at SelectHealth
click here for full people profile
- Toni Frawley
Director, Commercial Product Development & Strategy at Health Alliance Plan (HAP)
click here for full people profile
- Melinda Frometa
Manager, Product Development at AvMed
click here for full people profile
- Mary Ingram
Actuarial Services Director at Western Health Advantage
click here for full people profile
- Bob Little
Vice-President, Underwriting at Capital District Physicians' Health Plan (CDPHP)
click here for full people profile
- Maureen Mazur
Business Development at Community Health Options
click here for full people profile
- Jerri Pearson
Director, Marketing Operations at CommunityCare
click here for full people profile
- Pat Reda
Director, Actuarial Services at Health Alliance Medical Plans
click here for full people profile
- Kathryn Serenbetz
Principle, Insurance Products at Avera Health Plans
click here for full people profile
- Craig Shively
Manager, Individual Sales at Geisinger Health Plan
click here for full people profile
- Bart Stead
Vice President of Sales at Cox HealthPlans
click here for full people profile