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Maternity Health Mini-Series: Reduce premature births using text message reminders to mom

Event Date: 10/27/2021

Event Overview

Thursday, 10/27/2021
11:00 AM CT – 12:00 PM CT (60 minutes)
Hosted by: Welltok

Despite the CDC stating that pregnant women should not skip prenatal or postpartum appointments, fewer expecting Medicaid moms receive prenatal care than those with private coverage, which can lead to higher rates of costly situations like premature births.

With 90% of text messages being read within 3 minutes and being more cost-efficient to implement than several other channels, SMS is rapidly gaining traction as a must-have channel for effectively engaging new and expecting moms. More plans are using texting for all types of population health initiatives—including offering Text4baby to support maternal health equity and drive better health outcomes for moms and babies—and so can you!

Join two industry veterans from Welltok’s Text4baby team for an interactive, Q&A style discussion that will cover:

The value of adding a lower-cost outreach channel like texting to reach and engage more expecting/new moms (Hint: it can cost 50% less than one premature baby)
Tips for navigating the compliance landscape and selecting the right partner, so you can get texting programs started fast
How targeted texting programs, including the recently relaunched Text4baby, can drive a more inclusive experience that boosts engagement and gets members to close gaps in care (like a 40% increase in flu vaccinations)

This session is part of a five-part Maternity Health Mini Series. Register below for the rest of the series!

September 30, 2021: Maternity Health Mini-Series: The Power of Rewards - REGISTER

October 12, 2021: Maternity Health Mini-Series: Leveraging Fertility and Family-Forming Benefits to Attract New Groups, Grow Revenue, and Increase Retention - REGISTER

October 21, 2021: Maternity Health Mini-Series: Avera Health’s Gestational Diabetes Program - REGISTER

Audience

Individuals responsible for quality management, maternity case management, member experience, population health, product development, and vendor contracting will find this webinar impactful.