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Fly-in: MA Product Development & Lifecycle Management

Event Date: 2/5/2019 - 2/6/2019

Event Overview

What you need to know before you draft your Medicare Advantage bid for 2020

CMS is opening the door to major innovation in Medicare Advantage health plan benefit design for the first time in a decade. Explore new opportunities to differentiate your health plan and drive MA growth, while supporting your organization's quality goals, APM strategies, and population health initiatives.

Who should attend

This meeting is only for Health Plan Alliance members or by invitation only.

Leaders in MA health plans responsible for product design and strategy
MA product owners and leaders responsible for your bid preparation and submission
Marketing and sales leaders with responsibility for your organization's growth strategy
Health plans launching a Medicare Advantage product in 2020 or beyond
Stars and quality leaders working with product design teams to support your plan's quality goals

Event highlights

HOT OFF THE PRESS: Deft Research shares their 2019 AEP Study Results with Alliance members. Special focus is given to benefit design and how new supplemental benefits offered influenced shopping and switching behavior among seniors.
WHERE THE RUBBER MEETS THE ROAD: How can your plan clearly communicate these benefits when you go to market? At every step of the enrollment process, you risk confusing your potential members and creating dissatisfaction. In this session we focus on how these “smart” benefits can be thoughtfully translated to intelligent sales and marketing strategies.
CASE STUDY: Health Alliance Plan's Lori Rund, VP of Product Management and Market Intelligence, takes members on a deep dive of their product and bid development of a brand new MA model—one that is built through intense collaboration between the health plan and a physician group every step of the way.
CONSORTIA REPORT OUT AND DEBRIEF: The Alliance MA Supplemental Benefits Consortia subject matter experts will present the project's outcomes to Alliance members and facilitate an in-depth discussion of implications for plans (and how to use the intelligence gained as strategically as possible).

Join the Alliance MA Supplemental Benefits Consortia

Alliance member health plans have the opportunity to join the MA Supplemental Benefits Consortia (“MASBC”), a limited duration project which will begin in November 2018 and conclude by March 2019. The Alliance has currently received written commitments from 22 plans. At the project’s conclusion, participating plans will receive the following: the data story for the defined list of Supplemental Benefits; a Compliance/Member Services/Integration/Ops/Clinics implementation requirements/best practices for benefits with favorable data story; background data and research on favorability of these benefits; a vendor list for each benefit that tests favorably. A statement of work will be provided to each participant upon kick off that more fully describes the deliverables. Additional documentation regarding the MASBC is located in the "Documents" tab above, and additional questions should be directed to Kristin Rodriguez.