Return to search

My Alliance Instant Replay: Digital Marketing: A Work in Progress

Event Date: 7/24/2019

Event Overview

Wedneday, July 24, 2019
1:00 PM CT – 2:00 PM CT (60 minutes)
Hosted by: Johns Hopkins HealthCare

This event is hosted on our ReadyTalk platform

 

Alli Brasel, Assistant Director of Marketing and Communications Digital Strategies at Johns Hopkins HealthCare, shares their approach to digital transformation that has led to great success. Recently presented at the Health Plan Alliance MA Marketing Master Class on May 23, 2019, this webinar covers information you and your team won't want to miss! More health plans are seeing big increases in online enrollment and so are enhancing their digital presence accordingly. What website capabilities are top of mind for Alliance members? How is social media getting leveraged during AEP? In this presentation Alli shares their approach to embracing the "digital handshake," and the remarkable results acheived through:

  • Omni-channel marketing
  • Optimizing data
  • Website strategies, and
  • New approaches for social media, email and search engines


Audience

This webinar is designed for those involved in marketing strategy, digital transformation, government programs and compliance.


Ask your peers a question or share a resource anytime through the Alliance discussion forum

You can visit the discussion forum and post a question anytime. It's only available to Alliance members, so you question is private and secure. When submitting a question, you can select which topics your question is related to. Individuals who have indicated in their Alliance profile they are interested in those topics and are opted in to discussion forum emails will receive your question. You can also add an attachment to your question or reply, making this tool another great resource for sharing best practices with your peers.

 


 

Other recommended events

 

Register now for these upcoming events

View the presentation materials from these recent events

 

Documents
7/25/2019

Recording: My Alliance Instant Replay: Digital Marketing - A Work in Progress
Johns Hopkins HealthCare shares their approach to digital transformation that has led to great success. Recently presented at the Health Plan Alliance MA Marketing Master Class on May 23, 2019.

7/24/2019

Presentation: Digital Marketing
Johns Hopkins HealthCare shares their approach to digital transformation that has led to great success. Recently presented at the Health Plan Alliance MA Marketing Master Class on May 23, 2019.

Attendees

Below is a list of all delegates registered to date for this event

  • Jodi Haskin
  • ALLIANCE GUEST
  • Vice President, Strategic Engagement & Analytics at Capital District Physicians' Health Plan (CDPHP)
  • Kieley Arakelian
  • ALLIANCE MEMBER
  • Director - Quality Management at Physicians Health Plan
  • Allison Brasel
  • ALLIANCE MEMBER
  • Assistant Director, Marketing & Communications Digital Strategies at Johns Hopkins HealthCare
  • Chelsea Byom
  • ALLIANCE MEMBER
  • Director, Marketing & Communications at Santa Clara Family Health Plan
  • Cary Campo
  • ALLIANCE MEMBER
  • Marketing Project Manager at Aspire Health Plan
  • Lisa Casinger
  • ALLIANCE MEMBER
  • Marketing specialist at HealthTeam Advantage
  • Jodi Digmann
  • ALLIANCE MEMBER
  • Medicare Compliance Specialist at Medical Associates Health Plans
  • Stephanie Donelko
  • ALLIANCE MEMBER
  • Digital Marketing Strategist at Health Alliance Plan (HAP)
  • Sabrina Duran
  • ALLIANCE MEMBER
  • Communcations Specialist at Presbyterian Health Plan
  • Molly Eickholt
  • ALLIANCE MEMBER
  • Regulatory Operations Coordiantor at Health First Health Plans
  • Elizabeth Goff
  • ALLIANCE MEMBER
  • Manager - Medicare Project Management at Indiana University Health Plans
  • Stevi Grega
  • ALLIANCE MEMBER
  • Digital Marketing Coordinator at Community Health Plan of Washington
  • Kena Hahn
  • ALLIANCE MEMBER
  • Director- Health Coaching, Consultative Services and Star Ratings at Health Alliance Medical Plans
  • Lisa Hartman
  • ALLIANCE MEMBER
  • Associate Vice President-Marketing at Geisinger Health Plan
  • Cristina Hernandez
  • ALLIANCE MEMBER
  • Marketing Project Manager at Santa Clara Family Health Plan
  • Ben Hoffman
  • ALLIANCE MEMBER
  • Web Producer at Samaritan Health Plans
  • Sandy Hopkins
  • ALLIANCE MEMBER
  • Director, Member/Provider Services at Cox HealthPlans
  • Shanna House-Flynn
  • ALLIANCE MEMBER
  • Manager, Digital & Creative Marketing at Quartz Health Solutions
  • Tim Jackson
  • ALLIANCE MEMBER
  • Director, Population Health at Quartz Health Solutions
  • Terri Ann Johnson
  • ALLIANCE MEMBER
  • Social Media Manager at Community Health Plan of Washington
  • Dee Kanner
  • ALLIANCE MEMBER
  • Compliance Specialist at CommunityCare
  • Anita Landino
  • ALLIANCE MEMBER
  • Medicare SR. Marketing Specialist at Health Alliance Plan (HAP)
  • Stephanie Lin
  • ALLIANCE MEMBER
  • Marketing Coordinator at Santa Clara Family Health Plan
  • Annette Marcath
  • ALLIANCE MEMBER
  • Chief Information Officer at Health Alliance Plan (HAP)
  • Erin Matteson
  • ALLIANCE MEMBER
  • Customer Development Consultant, Marketing at Sentara Health Plans (Optima)
  • Nicole Myers
  • ALLIANCE MEMBER
  • Customer Development Consultant at Sentara Health Plans (Optima)
  • Michelle OConnor
  • ALLIANCE MEMBER
  • Program Manager, Customer Experience at Quartz Health Solutions
  • Christina Ott
  • ALLIANCE MEMBER
  • AVP, Business Development at Quartz Health Solutions
  • Dwight Paris
  • ALLIANCE MEMBER
  • Digital Producer at Sharp Health Plan
  • Deborah Pelham
  • ALLIANCE MEMBER
  • Associate Compliance Specialist at Health First Health Plans
  • Susan Peterson
  • ALLIANCE MEMBER
  • Director, Communications at Sentara Health Plans (Optima)
  • Sheryl Pierce
  • ALLIANCE MEMBER
  • Quality Improvement Program Manager (MAPD Stars) at Quartz Health Solutions
  • Lee Pritchett
  • ALLIANCE MEMBER
  • Senior Marketing Manager at Care N' Care Insurance Company, Inc.
  • Diane Rowe
  • ALLIANCE MEMBER
  • Sr. Project Consultant at Health Alliance Plan (HAP)
  • Annie Shieh
  • ALLIANCE MEMBER
  • Compliance at Central Health Plan of California
  • Jessica Sullivan
  • ALLIANCE MEMBER
  • AVP, Brand & Marketing Mangagement at Scott & White Health Plan
  • Mary Swetits
  • ALLIANCE MEMBER
  • Communications Strategist at Sentara Health Plans (Optima)
  • Lynette Topacio
  • ALLIANCE MEMBER
  • Marketing Project Manager at Santa Clara Family Health Plan
  • Stephanie Wiegman
  • ALLIANCE MEMBER
  • Customer Experience Coordinator at Samaritan Health Plans
  • Theresa Zhang
  • ALLIANCE MEMBER
  • Communications Manager at Santa Clara Family Health Plan
Speakers