My Alliance Instant Replay: Digital Marketing: A Work in Progress
Event Date: 7/24/2019
Event Overview
Wedneday, July 24, 2019
1:00 PM CT – 2:00 PM CT (60 minutes)
Hosted by: Johns Hopkins HealthCare
This event is hosted on our ReadyTalk platform
Alli Brasel, Assistant Director of Marketing and Communications Digital Strategies at Johns Hopkins HealthCare, shares their approach to digital transformation that has led to great success. Recently presented at the Health Plan Alliance MA Marketing Master Class on May 23, 2019, this webinar covers information you and your team won't want to miss! More health plans are seeing big increases in online enrollment and so are enhancing their digital presence accordingly. What website capabilities are top of mind for Alliance members? How is social media getting leveraged during AEP? In this presentation Alli shares their approach to embracing the "digital handshake," and the remarkable results acheived through:
- Omni-channel marketing
- Optimizing data
- Website strategies, and
- New approaches for social media, email and search engines
Audience
This webinar is designed for those involved in marketing strategy, digital transformation, government programs and compliance.
Ask your peers a question or share a resource anytime through the Alliance discussion forum
You can visit the discussion forum and post a question anytime. It's only available to Alliance members, so you question is private and secure. When submitting a question, you can select which topics your question is related to. Individuals who have indicated in their Alliance profile they are interested in those topics and are opted in to discussion forum emails will receive your question. You can also add an attachment to your question or reply, making this tool another great resource for sharing best practices with your peers.
Other recommended events
Register now for these upcoming events
- Change Healthcare Outage Impacts & Remediation | Webinar | 03/29/2024
- Diversity, Equity & Inclusion, and Health Equity Workgroup: April 2024 | Webinar | 04/08/2024
- Hanley Center Skill Builders, Session 2: Decision Making Agility | Webinar | 04/09/2024
View the presentation materials from these recent events
- Spring Leadership Forum 2024 | Value Visit | 03/25/2024
- Change Healthcare Outage Impacts & Remediation | Webinar | 03/22/2024
- Intelligent Care Journey | Vendor Spotlight | 03/21/2024
Documents
Recording: My Alliance Instant Replay: Digital Marketing - A Work in Progress
Johns Hopkins HealthCare shares their approach to digital transformation that has led to great success. Recently presented at the Health Plan Alliance MA Marketing Master Class on May 23, 2019.
Presentation: Digital Marketing
Johns Hopkins HealthCare shares their approach to digital transformation that has led to great success. Recently presented at the Health Plan Alliance MA Marketing Master Class on May 23, 2019.
Attendees
Below is a list of all delegates registered to date for this event
- Jodi Haskin
- ALLIANCE GUEST
- Vice President, Marketing at Capital District Physicians' Health Plan (CDPHP)
- Kieley Arakelian
- ALLIANCE MEMBER
- Director - Quality Management at Physicians Health Plan
- Chelsea Byom
- ALLIANCE MEMBER
- Vice President Marketing, Communications and Outreach at Santa Clara Family Health Plan
- Cary Campo
- ALLIANCE MEMBER
- Marketing Project Manager at Aspire Health Plan
- Jodi Digmann
- ALLIANCE MEMBER
- Medicare Compliance Analyst at Medical Associates Health Plans
- Enrique Dimacali
- ALLIANCE MEMBER
- Risk Adjustment Specialist at AvMed
- Stephanie Donelko
- ALLIANCE MEMBER
- Digital Marketing Manager at Health Alliance Plan (HAP)
- Sabrina Duran
- ALLIANCE MEMBER
- Product Implementation Manager at Presbyterian Health Plan
- Molly Eickholt
- ALLIANCE MEMBER
- Manager, HFHP Integrity at Health First Health Plans
- Elizabeth Goff
- ALLIANCE MEMBER
- Manager - Medicare Project Management at IU Health Plans
- Stevi Grega
- ALLIANCE MEMBER
- Digital Marketing Coordinator at Community Health Plan of Washington
- Kena Hahn
- ALLIANCE MEMBER
- Director- Medicare Stars and Outpatient Care Coordination at Health Alliance Medical Plans
- Elizabeth Hanscom
- ALLIANCE MEMBER
- Digital Product Manager at Sharp Health Plan
- Cristina Hernandez
- ALLIANCE MEMBER
- Marketing Project Manager at Santa Clara Family Health Plan
- Brendan Hodges
- ALLIANCE MEMBER
- President/CEO at HealthTeam Advantage
- Sandy Hopkins
- ALLIANCE MEMBER
- Director, Member/Provider Services at Cox HealthPlans
- Terri Ann Johnson
- ALLIANCE MEMBER
- Social Digital & PR Manager at Community Health Plan of Washington
- Dee Kanner
- ALLIANCE MEMBER
- Medicare Compliance Specialist at CommunityCare
- Tracie Kinaitis
- ALLIANCE MEMBER
- Director, Broker Relations at SummaCare
- Marilee Klock
- ALLIANCE MEMBER
- Sr. Director, Value Based Care - Risk Adjustment at Quartz Health Solutions
- Anita Landino
- ALLIANCE MEMBER
- Medicare SR. Marketing Specialist at Health Alliance Plan (HAP)
- Annette Marcath
- ALLIANCE MEMBER
- Chief Information Officer at Health Alliance Plan (HAP)
- Erin Matteson
- ALLIANCE MEMBER
- Customer Development Consultant, Marketing at Sentara Health Plans (Optima)
- Nicole Myers
- ALLIANCE MEMBER
- Medicare Stars Program Manager at Sentara Health Plans (Optima)
- Christina Ott
- ALLIANCE MEMBER
- Chief Growth Officer at Quartz Health Solutions
- D P
- ALLIANCE MEMBER
- R at Sharp Health Plan
- Susan Peterson
- ALLIANCE MEMBER
- Director, Communications and Marketing at Sentara Health Plans (Optima)
- Lee Pritchett
- ALLIANCE MEMBER
- Senior Marketing Manager at Care N' Care Insurance Company, Inc.
- Mary Swetits
- ALLIANCE MEMBER
- Communications Strategist at Sentara Health Plans (Optima)
- Lynette Topacio
- ALLIANCE MEMBER
- Marketing Project Manager at Santa Clara Family Health Plan
- Elizabeth Trigos-Salinas
- ALLIANCE MEMBER
- Senior Healthcare Program Analyst at Valley Health Plan
- Stephanie Wiegman
- ALLIANCE MEMBER
- Customer Experience Coordinator at Samaritan Health Plans
- Theresa Zhang
- ALLIANCE MEMBER
- Operations Project Manager at Santa Clara Family Health Plan