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My Alliance Instant Replay: Digital Marketing: A Work in Progress

Event Date: 7/24/2019

Event Overview

Wedneday, July 24, 2019
1:00 PM CT – 2:00 PM CT (60 minutes)
Hosted by: Johns Hopkins HealthCare

This event is hosted on our ReadyTalk platform

 

Alli Brasel, Assistant Director of Marketing and Communications Digital Strategies at Johns Hopkins HealthCare, shares their approach to digital transformation that has led to great success. Recently presented at the Health Plan Alliance MA Marketing Master Class on May 23, 2019, this webinar covers information you and your team won't want to miss! More health plans are seeing big increases in online enrollment and so are enhancing their digital presence accordingly. What website capabilities are top of mind for Alliance members? How is social media getting leveraged during AEP? In this presentation Alli shares their approach to embracing the "digital handshake," and the remarkable results acheived through:

  • Omni-channel marketing
  • Optimizing data
  • Website strategies, and
  • New approaches for social media, email and search engines


Audience

This webinar is designed for those involved in marketing strategy, digital transformation, government programs and compliance.


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Documents
7/25/2019

Recording: My Alliance Instant Replay: Digital Marketing - A Work in Progress
Johns Hopkins HealthCare shares their approach to digital transformation that has led to great success. Recently presented at the Health Plan Alliance MA Marketing Master Class on May 23, 2019.

7/24/2019

Presentation: Digital Marketing
Johns Hopkins HealthCare shares their approach to digital transformation that has led to great success. Recently presented at the Health Plan Alliance MA Marketing Master Class on May 23, 2019.

Attendees

Below is a list of all delegates registered to date for this event

  • Jodi Haskin
  • ALLIANCE GUEST
  • Vice President, Marketing at Capital District Physicians' Health Plan (CDPHP)
  • Kieley Arakelian
  • ALLIANCE MEMBER
  • Director - Quality Management at Physicians Health Plan
  • Chelsea Byom
  • ALLIANCE MEMBER
  • Vice President Marketing, Communications and Outreach at Santa Clara Family Health Plan
  • Cary Campo
  • ALLIANCE MEMBER
  • Marketing Project Manager at Aspire Health Plan
  • Jodi Digmann
  • ALLIANCE MEMBER
  • Medicare Compliance Analyst at Medical Associates Health Plans
  • Stephanie Donelko
  • ALLIANCE MEMBER
  • Digital Marketing Manager at Health Alliance Plan (HAP)
  • Sabrina Duran
  • ALLIANCE MEMBER
  • Product Implementation Manager at Presbyterian Health Plan
  • Molly Eickholt
  • ALLIANCE MEMBER
  • Manager, HFHP Integrity at Health First Health Plans
  • Elizabeth Goff
  • ALLIANCE MEMBER
  • Manager - Medicare Project Management at IU Health Plans
  • Stevi Grega
  • ALLIANCE MEMBER
  • Digital Marketing Coordinator at Community Health Plan of Washington
  • Kena Hahn
  • ALLIANCE MEMBER
  • Director- Medicare Stars and Outpatient Care Coordination at Health Alliance Medical Plans
  • Cristina Hernandez
  • ALLIANCE MEMBER
  • Marketing Project Manager at Santa Clara Family Health Plan
  • Brendan Hodges
  • ALLIANCE MEMBER
  • President/CEO at HealthTeam Advantage
  • Sandy Hopkins
  • ALLIANCE MEMBER
  • Director, Member/Provider Services at Cox HealthPlans
  • Terri Ann Johnson
  • ALLIANCE MEMBER
  • Social Digital & PR Manager at Community Health Plan of Washington
  • Dee Kanner
  • ALLIANCE MEMBER
  • Medicare Compliance Specialist at CommunityCare
  • Marilee Klock
  • ALLIANCE MEMBER
  • Sr. Director, Value Based Care - Risk Adjustment at Quartz Health Solutions
  • Anita Landino
  • ALLIANCE MEMBER
  • Medicare SR. Marketing Specialist at Health Alliance Plan (HAP)
  • Annette Marcath
  • ALLIANCE MEMBER
  • Chief Information Officer at Health Alliance Plan (HAP)
  • Erin Matteson
  • ALLIANCE MEMBER
  • Customer Development Consultant, Marketing at Sentara Health Plans (Optima)
  • Nicole Myers
  • ALLIANCE MEMBER
  • Medicare Stars Program Manager at Sentara Health Plans (Optima)
  • Christina Ott
  • ALLIANCE MEMBER
  • Chief Growth Officer at Quartz Health Solutions
  • D P
  • ALLIANCE MEMBER
  • R at Sharp Health Plan
  • Susan Peterson
  • ALLIANCE MEMBER
  • Director, Communications and Marketing at Sentara Health Plans (Optima)
  • Lee Pritchett
  • ALLIANCE MEMBER
  • Senior Marketing Manager at Care N' Care Insurance Company, Inc.
  • Mary Swetits
  • ALLIANCE MEMBER
  • Communications Strategist at Sentara Health Plans (Optima)
  • Lynette Topacio
  • ALLIANCE MEMBER
  • Marketing Project Manager at Santa Clara Family Health Plan
  • Stephanie Wiegman
  • ALLIANCE MEMBER
  • Customer Experience Coordinator at Samaritan Health Plans
  • Theresa Zhang
  • ALLIANCE MEMBER
  • Operations Project Manager at Santa Clara Family Health Plan