My Alliance Instant Replay: Digital Marketing: A Work in Progress
Event Date: 7/24/2019
Event Overview
Wedneday, July 24, 2019
1:00 PM CT – 2:00 PM CT (60 minutes)
Hosted by: Johns Hopkins HealthCare
This event is hosted on our ReadyTalk platform
Alli Brasel, Assistant Director of Marketing and Communications Digital Strategies at Johns Hopkins HealthCare, shares their approach to digital transformation that has led to great success. Recently presented at the Health Plan Alliance MA Marketing Master Class on May 23, 2019, this webinar covers information you and your team won't want to miss! More health plans are seeing big increases in online enrollment and so are enhancing their digital presence accordingly. What website capabilities are top of mind for Alliance members? How is social media getting leveraged during AEP? In this presentation Alli shares their approach to embracing the "digital handshake," and the remarkable results acheived through:
- Omni-channel marketing
- Optimizing data
- Website strategies, and
- New approaches for social media, email and search engines
Audience
This webinar is designed for those involved in marketing strategy, digital transformation, government programs and compliance.
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Attendees
Below is a list of all delegates registered to date for this event
- Jodi Haskin
- ALLIANCE GUEST
- Vice President, Marketing at Capital District Physicians' Health Plan (CDPHP)
- Kieley Arakelian
- ALLIANCE MEMBER
- Director - Quality Management at University of Michigan Health Plan
- Chelsea Byom
- ALLIANCE MEMBER
- Vice President Marketing, Communications and Outreach at Santa Clara Family Health Plan
- Cary Campo
- ALLIANCE MEMBER
- Marketing Project Manager at Aspire Health Plan
- Jodi Digmann
- ALLIANCE MEMBER
- Medicare Compliance Analyst at Medical Associates Health Plans
- Enrique Dimacali
- ALLIANCE MEMBER
- Risk Adjustment Specialist at AvMed
- Stephanie Donelko
- ALLIANCE MEMBER
- Director Digital Engagement at Health Alliance Plan (HAP)
- Sabrina Duran
- ALLIANCE MEMBER
- Product Implementation Manager at Presbyterian Health Plan
- Molly Eickholt
- ALLIANCE MEMBER
- Manager, HFHP Integrity at Health First Health Plans
- Stevi Grega
- ALLIANCE MEMBER
- Digital Marketing Coordinator at Community Health Plan of Washington
- Kena Hahn
- ALLIANCE MEMBER
- Director- Medicare Stars and Outpatient Care Coordination at Health Alliance Medical Plans
- Elizabeth Hanscom
- ALLIANCE MEMBER
- Digital Product Manager at Sharp Health Plan
- Brendan Hodges
- ALLIANCE MEMBER
- President/CEO at HealthTeam Advantage
- Sandy Hopkins
- ALLIANCE MEMBER
- Director, Member/Provider Services at Cox HealthPlans
- Terri Ann Johnson
- ALLIANCE MEMBER
- Social Digital & PR Manager at Community Health Plan of Washington
- Dee Kanner
- ALLIANCE MEMBER
- Medicare Compliance Specialist at CommunityCare
- Tracie Kinaitis
- ALLIANCE MEMBER
- Director, Broker Relations at SummaCare
- Anita Landino
- ALLIANCE MEMBER
- Medicare SR. Marketing Specialist at Health Alliance Plan (HAP)
- Erin Matteson
- ALLIANCE MEMBER
- Director of Medicare Marketing and Communications at Sentara Health Plans
- Nicole Myers
- ALLIANCE MEMBER
- Medicare Stars Program Manager at Sentara Health Plans
- Christina Ott
- ALLIANCE MEMBER
- Chief Strategy Officer at Quartz Health Solutions
- D P
- ALLIANCE MEMBER
- R at Sharp Health Plan
- Susan Peterson
- ALLIANCE MEMBER
- Director, Sales Enablement at Sentara Health Plans
- Lee Pritchett
- ALLIANCE MEMBER
- Manager, Medicare Marketing & Communications at HealthTeam Advantage
- Mary Swetits
- ALLIANCE MEMBER
- Communications Strategist at Sentara Health Plans
- Lynette Topacio
- ALLIANCE MEMBER
- Marketing Project Manager at Santa Clara Family Health Plan
- Elizabeth Trigos-Salinas
- ALLIANCE MEMBER
- Senior Healthcare Program Analyst at Valley Health Plan
- Theresa Zhang
- ALLIANCE MEMBER
- Operations Project Manager at Santa Clara Family Health Plan