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FEHB Product Design and Market Strategies: Open Discussion
Event Date: 1/23/2019
Event Overview
Wednesday, January, 23, 2019
1:00 PM CT – 2:00 PM CT (60 minutes)
This event is hosted on our ReadyTalk platform
Join your peers in an open discussion your Federal Employee Health Benefits products. We will share market conditions, consumer/member perspectives, product design, and marketing strategies. Some the of the challenges we will discuss include:
- Our benefit offerings can be complicated and challenging to understand.
- Our ability to compare and contrast our benefit offerings and differentiate ourselves.
- It is difficult to connect with FEHB prospects and influence a decision.
- It is difficult to remain visible throughout the year in order to keep our brand top of mind.
Come prepared to discuss the following questions:
- What do you call the FEHB Program? FEP? FEHB? Others?
- What are you doing to migrate "passive enrollment" renewals from an existing carrier to your plan?
- What are you doing to engage the agency leaders/agencies at a deeper level?
- How are agents successful in messaging against other plans, within regulations?
- What are you doing to retain membership year over year? What outreach do you do?
- How do you introduce "next year's" benefits?
- What are you doing to simplify your benefit offerings to make the program easier to use and easier to understand?
- What are you doing for annuitants that have Medicare and FEHB? Do you attempt to cross sell your MA plan?
- What lessons have you learned from participating in the FEHB program?
Audience
Executive and Managers with responsibilities for FEHB operations, product design, pricing, and marketing.
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Attendees
Below is a list of all delegates registered to date for this event
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- Benjamin Aragon
- ALLIANCE MEMBER
- Manager of Product Development at Sharp Health Plan
- Kevin Bone
- ALLIANCE MEMBER
- Product Development Manager at Select Health
- Carly Bressler-Archambeau
- ALLIANCE MEMBER
- Director, Medicare Stars Program at Sentara Health Plans
- Brian Brown
- ALLIANCE MEMBER
- Vice President Sales and Marketing at Presbyterian Health Plan
- Karen Brunton
- ALLIANCE MEMBER
- Project Manager at Medical Associates Health Plans
- Lisa Buswell
- ALLIANCE MEMBER
- Director, Client Strategy at Sentara Health Plans
- Charissa Drake
- ALLIANCE MEMBER
- Contract Compliance Manager at Sentara Health Plans
- David Ellis
- ALLIANCE MEMBER
- Director of Underwriting at Baylor Scott and White Health Plan
- Toni Frawley
- ALLIANCE MEMBER
- Director, Sales and Product Porgram Delivery at Health Alliance Plan (HAP)
- Debbie Harvey
- ALLIANCE MEMBER
- Client Liaison at Baylor Scott and White Health Plan
- Bob Heitman
- ALLIANCE MEMBER
- Chief Actuary at Select Health
- Dan Klopfenstein
- ALLIANCE MEMBER
- Director of Government Relations at Health Alliance Medical Plans
- Veronica Palma
- ALLIANCE MEMBER
- Product Development Manager at Select Health
- Michael Pasciuto
- ALLIANCE MEMBER
- Research Specialist at AvMed
- Justin Shirey
- ALLIANCE MEMBER
- Manager, Sales & Retention at Presbyterian Health Plan
- John Tucker
- ALLIANCE MEMBER
- Lead Underwriter at Geisinger Health Plan