FEHB Product Design and Market Strategies: Open Discussion
Event Date: 1/23/2019
Event Overview
Wednesday, January, 23, 2019
1:00 PM CT – 2:00 PM CT (60 minutes)
This event is hosted on our ReadyTalk platform
Join your peers in an open discussion your Federal Employee Health Benefits products. We will share market conditions, consumer/member perspectives, product design, and marketing strategies. Some the of the challenges we will discuss include:
- Our benefit offerings can be complicated and challenging to understand.
- Our ability to compare and contrast our benefit offerings and differentiate ourselves.
- It is difficult to connect with FEHB prospects and influence a decision.
- It is difficult to remain visible throughout the year in order to keep our brand top of mind.
Come prepared to discuss the following questions:
- What do you call the FEHB Program? FEP? FEHB? Others?
- What are you doing to migrate "passive enrollment" renewals from an existing carrier to your plan?
- What are you doing to engage the agency leaders/agencies at a deeper level?
- How are agents successful in messaging against other plans, within regulations?
- What are you doing to retain membership year over year? What outreach do you do?
- How do you introduce "next year's" benefits?
- What are you doing to simplify your benefit offerings to make the program easier to use and easier to understand?
- What are you doing for annuitants that have Medicare and FEHB? Do you attempt to cross sell your MA plan?
- What lessons have you learned from participating in the FEHB program?
Audience
Executive and Managers with responsibilities for FEHB operations, product design, pricing, and marketing.
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Documents
SelectHealth FEHB Marketing Materials
SelectHealth shares their marketing materials for Federal Employee Health Benefits program including 2019 plan changes, options worksheet, takeaway card, and benefits brochure.
Scott and White FEHB Marketing Materials
Scott and White Health Plan shares their 2019 FEHB benefits brochure and summaries of benefits and coverage (SBCs) for stndard and basic plans.
Recording: FEHB Product Design Discussion Webinar
Open discussion on Federal Employee Health Benefits products. Members share on market conditions, consumer/member perspectives, product design, and marketing strategies.
Attendees
Below is a list of all delegates registered to date for this event
- Benjamin Aragon
- ALLIANCE MEMBER
- Manager of Product Development at Sharp Health Plan
- Kevin Bone
- ALLIANCE MEMBER
- Product Development Manager at SelectHealth
- Carly Bressler-Archambeau
- ALLIANCE MEMBER
- Director, Medicare Stars Program at Sentara Health Plans (Optima)
- Brian Brown
- ALLIANCE MEMBER
- Vice President Sales and Marketing at Presbyterian Health Plan
- Karen Brunton
- ALLIANCE MEMBER
- Project Manager at Medical Associates Health Plans
- Lisa Buswell
- ALLIANCE MEMBER
- Director, Client Strategy at Sentara Health Plans (Optima)
- Eric Cahill
- ALLIANCE MEMBER
- Sr Program Manager at Prominence Health Plan
- Charissa Drake
- ALLIANCE MEMBER
- Contract Compliance Manager at Sentara Health Plans (Optima)
- David Ellis
- ALLIANCE MEMBER
- Director of Underwriting at Baylor Scott & White Health Plan
- Toni Frawley
- ALLIANCE MEMBER
- Director, Commercial Product Development & Strategy at Health Alliance Plan (HAP)
- Debbie Harvey
- ALLIANCE MEMBER
- Client Liaison at Baylor Scott & White Health Plan
- Bob Heitman
- ALLIANCE MEMBER
- Chief Actuary at SelectHealth
- Karen Hoffmann
- ALLIANCE MEMBER
- Director of Operations at Medical Associates Health Plans
- Dan Klopfenstein
- ALLIANCE MEMBER
- Director of Government Relations at Health Alliance Medical Plans
- Veronica Palma
- ALLIANCE MEMBER
- Product Development Manager at SelectHealth
- Michael Pasciuto
- ALLIANCE MEMBER
- Research Specialist at AvMed
- Justin Shirey
- ALLIANCE MEMBER
- Manager, Sales & Retention at Presbyterian Health Plan
- John Tucker
- ALLIANCE MEMBER
- Lead Underwriter at Geisinger Health Plan
- Stephanie Wiegman
- ALLIANCE MEMBER
- Customer Experience Coordinator at Samaritan Health Plans