Medicare Advantage Toolkit

NOTE: You must login to your Alliance account to access the articles and resources below. Some content may only be accessible to Alliance members.


The Annual MA Marketing Materials Swap is happening now!

Each year the Alliance hosts the MA Marketing Materials Swap, either in-person or virtually, allowing Alliance marketing leaders to share best practices and successful collateral. You can take part in this idea sharing experience by adding your own materials directly to our Knowledge Center and this toolkit at any time!

  • Upload your materials to the Alliance Knowledge CenterSM. Please merge materials into one PDF. You may want to insert bookmarks within your PDF to make it easier for users to easily delineate where each piece starts and ends. The Alliance Knowledge CenterSM cannot accept files larger than 20 MB. Please be sure to compress your file before upload.
  • Please title your document: <Company name>: 2021 Medicare Advantage Marketing Samples. 
  • Abstract: <Company name> Medicare Advantage marketing samples. <Optional: include brief description of what's included, "Includes COVID-19 collateral, disenrollment survey, direct mail, advertisements, new member onboarding collateral, etc."> 
  • See Prominence Health Plan's file as an example: Prominence Health Plan: 2019 Medicare Advantage Marketing Samples.


 

8/30/2021

Case Management Software Criteria
Change Healthcare provides criteria and processes for CM software selection and planning.

8/26/2021

Presentation: Optimizing Revenue by Improving Medicare Secondary Payer Leakage
Nearly every Medicare Advantage plan has trouble with Medicare Secondary Payer leakage. If you're looking for ways to plug leakage and recover lost funds, we invite you to this panel where Alliance partner MSP Recovery shows how other Alliance members have done this with no upfront costs.

7/21/2021

Sharp Health Plan: 2019 Medicare Advantage Marketing Samples.pdf
Sharp Health Plan shares their Medicare Advantage marketing samples. This deck includes direct mail, collateral, pre-sale outreach, ad new member onboarding collateral.

7/21/2021

MWHP Presentation: MA leaders on new growth and retention for PY 2022
In this panel and hosted roundtable discussion, attendees will hear othersâ?? best tactics and lightbulb moments. Examples may include super effective provider partnership strategies; impactful mailings that get good traction; what you do to make the ANOC and EOC work harder for you; how youâ??re staying connected with your members virtually through book clubs and isolation busters; extra special outreach from your member experience, quality, or sales teams, and more.

7/21/2021

DHMP Presentation: MA leaders on new growth and retention for PY 2022
In this panel and hosted roundtable discussion, attendees hear others' best tactics and lightbulb moments. Examples include super effective provider partnership strategies; impactful mailings that get good traction; what you do to make the ANOC and EOC work harder for you; how you're staying connected with your members virtually through book clubs and isolation busters; extra special outreach from your member experience, quality, or sales teams, and more.

7/21/2021

MetroPlus Presentation: MA leaders on new growth and retention for PY 2022
In this panel and hosted roundtable discussion, attendees hear others' best tactics and lightbulb moments. Examples include super effective provider partnership strategies; impactful mailings that get good traction; what you do to make the ANOC and EOC work harder for you; how you're staying connected with your members virtually through book clubs and isolation busters; extra special outreach from your member experience, quality, or sales teams, and more.

7/20/2021

Whitepaper: The Mighty Hearing Benefit
Amplifon Hearing Health Care explains how the right hearing benefit can be a mighty force for good, contributing to improved member health, lower per-member-per-month (PMPM) costs, and a healthy return on investment for Medicare Advantage plans. Learn more in their white paper.

7/15/2021

Presbyterian Marketing Material
Presbyterian Health Plan provides samples of their enrollment guide and direct mail collateral as part of the Alliance annual MA Marketing Materials Swap.

7/12/2021

Aspire 2020-21 Age-in Marketing Campaign
Aspire Health Plan provides samples of their direct mail, print ads, and fulfillment material for their 2020-21 lead generation campaign.

7/8/2021

Health Alliance Medical Plans Marketing Samples
Includes sales guidebook, sales brochure and samples of direct marketing

7/8/2021

Presentation: MA Case Study by Health Partners Plans
Health Partners Plans shares their approach and insights into growing their Medicare Advantage plan.

7/8/2021

Recording: MA Case Study by Health Partners Plans
Health Partners Plans shares their approach and insights into growing their Medicare Advantage plan.

6/28/2021

Recording: Mary Washington Health Plan Case Study: The path to MA growth from Launch to year five
Join us for this discussion forum focused on MA growth, plus a case study from Mary Washington Health Plan. MWHP stood up their MA plan in PY 2020 and have their eyes set on 7000 members by 2024. Whether your health plan recently launched in MA, is on the verge of your first AEP or is hitting a plateau in growth, this case study and discussion will bring fresh ideas from this new MA player and your fellow Alliance member health plans.

6/24/2021

Presentation: The path to MA growth from Launch to year five
Join us for this discussion forum focused on MA growth, plus a case study from Mary Washington Health Plan. MWHP stood up their MA plan in PY 2020 and have their eyes set on 7000 members by 2024. Whether your health plan recently launched in MA, is on the verge of your first AEP, or is hitting a plateau in growth, this case study and discussion will bring fresh ideas from this new MA player and your fellow Alliance member health plans.