Deft Research

Presentation: Fresh off the press: Deft Research 2019 AEP Study Results
Benefit from an overview of Deft's most recent Aging-in study, with a focus on how the aging-in population shops and what drives their purchasing decisions.

Company Brochure: Deft Research - Powerful Market and Consumer Insights
Deft research shares information about market and consumer insights and Health Plan Alliance member discounts.

Industry article: Medicare member experience and engage-ability study
Deft Research is a full-service market research agency focused on the healthcare consumer. We survey thousands of consumers annually about their attitudes, behaviors, and decisions. Our data and insights are used by the nation's leading healthcare companies to improve member experience, attract and retain customers, and improve their quality ratings.

Industry article: Health Plan Alliance research description
Deft Research is a full-service market research agency focused on the healthcare consumer. We survey thousands of consumers annually about their attitudes, behaviors, and decisions. Our data and insights are used by the nation?s leading healthcare companies to improve member experience, attract and retain customers, and improve their quality ratings.

Industry article: CMIS product description
Deft Research’s Commercial Market Intelligence Service is an annual 3-report subscription that provides the health insurance industry with timely and actionable consumer insights on topics pertinent to the Individual and Group markets. The nation’s leading health plans and agencies rely on Deft’s piercing insights and expert consultation to assist with marketing, new product development, member acquisition, and retention.

Industry article: SMIS product description
Deft Research?s Senior Market Intelligence Service is a three-part syndicated research subscription designed to provide health plans with high-quality, affordable Medicare consumer insights.

Presentation: Deft Research's 2015 Medicare Member Experience

Recording: Highlights from Deft Research’s 2015 Medicare Member Experience and Engage-ability Report
George Dipple with Deft Research will share with Alliance members an overview from their most recent Medicare report: “Medicare Member Experience and Engage-ability.” This is a study of nearly 6,000 Medicare eligible that identifies the touchpoints which are most correlated with consumers who are loyal to their plan.

Presentation: ACA Consumer Shoping and Switching
Summary of Deft Research 2015 survey of consumer decision-making and purchasing behavior on state and federal exchanges.

Recording: ACA Consumer Shopping and Switching
Summary of Deft Research's 2015 study on consumer decision-making and purchasing behavior on state and federal exchanges.