Benchmarking: Why Brain Fitness is the #1 Benefit Pick

Wednesday, 3/13/2024
11:00 AM CT – 12:00 PM CT (60 minutes)
Vendor Spotlight Host: PositScience 

Responding to the top concern of seniors (i.e., cognitive aging) made Memory Fitness the most rapidly growing MA supplemental benefit in 2023. It's now available as a supplemental benefit to millions of MA members in 1 out of 4 plans. This webinar will include a presentation of data from market surveys of seniors and clinical trials, as well as a case study of BrainHQ at an Alliance member plan.

The market data will include results from a Deft Research report on the attitudes of MA Eligible Seniors toward brain health and their preferences among popular benefits, including segmentation on age-ins and plan-switchers. The clinical data will include peer-reviewed study results on the beneficial impact of BrainHQ on multiple aspects of aging, including standard measures of cognitive function (attention, speed, memory, decision-making); standard measures of quality of life (depressive symptoms, confidence, anxiety/fatigue, health-related quality of life); and real-world activities (falls, driving, self-care, maintaining independent living). 

The case study of BrainHQ at an Alliance member plan (HealthTeam Advantage) will focus on the marketing support offered by BrainHQ throughout the year, contributions to AEP success, and clinical appreciation of data on health outcomes and healthcare cost savings.

• The top concern of seniors and benefits cited by members who switch plans.
• Studies showing gains in cognitive abilities, quality of life, and real-world activities.
• Survey data ranking popular benefits.
• Data showing how this supplemental benefit should more than pay for itself.
• Data on the impact on member happiness and opinions of their plan.
  
   

Notice to Participants:

Please note that this webinar is a Vendor Spotlight and will be a capabilities-focused presentation. While this vendor is not under contract with the Health Plan Alliance, we believe this webinar will provide you the opportunity to learn more about this vendor and the programs and services it provides. Offering this webinar does not imply that the Health Plan Alliance endorses this vendor. The webinar is merely for informational purposes only. Should you wish to share feedback and/or have questions about this vendor, please contact Jaime González, the Alliance’s Chief Business Development Officer, at jaime.gonzalez@healthplanalliance.org or 972-830-6355.