Mastering Ecosystem Engagement: Creating A Seamless Member Experience Out Of Your Ecosystem Of Tools and Services

Tuesday, November 12, 2019
11:00 AM CT – 12:00 PM CT (60 minutes)
Vendor Spotlight Host:  Medullan Inc.

This vendor spotlight is hosted on our ReadyTalk platform

You have invested thousands (or millions) in tools and services, but the majority of members are not using those offerings that could help them manage their well-being and save money.  There is no single reason why, but there are many known issues causing this “engagement gap”, including a fragmented member experience, poor discoverability, and a lack of decision support and guidance.  Gartner’s 2019 Hype Cycle for Consumer Engagement defines the Healthcare Consumer Engagement Hub (HCEH) as a “technology and process concept that ties multiple systems together to optimally engage the healthcare consumer”. Gartner promises that HCEH will unify and personalize the fragmented healthcare digital experience. How will HCEH solve these well-known challenges differently than predecessors? What proof exists on the market to indicate the potential of the health care engagement hub? In this session, attendees will walk away with an understanding of the value proposition of HCEH and learn about a customer success story showing how Medullan's VARA Healthcare Consumer Engagement Platform has successfully engaged consumers.

• Understand how your member engagement challenges are shared across your industry organization
• Utilize new industry approaches to key engagement challenges
• Describe the Healthcare Consumer Engagement Hub (HCEH) architecture, and Medullan's approach to it
• Apply these new approaches to your organization - through a relative customer spotlight

Notice to Participants:

Please note that this webinar is a Vendor Spotlight and will be a capabilities-focused presentation. While this vendor is not under contract with the Health Plan Alliance, we believe this webinar will provide you the opportunity to learn more about this vendor and the programs and services it provides. Offering this webinar does not imply that the Health Plan Alliance endorses this vendor. The webinar is merely for informational purposes only. Should you wish to share feedback and/or have questions about this vendor, please contact Jaime González, the Alliance’s Chief Business Development Officer, at jaime.gonzalez@healthplanalliance.org or 972-830-6355.