MA sales and strategy: Don’t miss the boat when leveraging your broker distribution network

Event Date: 6/22/2021

Event Overview

Tuesday, 6/22/2021
10:30 AM CT – 12:00 PM CT (90 minutes)

If you’re responsible for your MA sales and marketing strategy, don’t miss this unique fireside chat with Lee Green, retired marketing executive from Alliance member Scott & White Health Plan, and now a seasoned Medicare sales agent (Advantage, Medi-gap, and Part D drug plans). Lee knows the Alliance member health plans well and now has the benefit of seeing regional and provider-sponsored health plans from multiple perspectives, including from the agent ‘boots on the ground’ sales perspective, over a long career in the Medicare space.

Join us for a candid conversation – with Lee and with your fellow Alliance sales and marketing leaders – as we dig into the challenges MA plans face when it comes to truly differentiating yourself in your market. When all MA plans are vying for zero-premium plans and incorporating supplemental benefits by the dozens, how can you truly break through the noise and articulate what is truly your value prop?

Together, we’ll dig into tough topics like:

Why brokers get very little from training that focuses on your plan design and formulary, and how to focus on why brokers should be promoting your plan vs. the national players
Your relationship with your providers is what makes you special: How to talk about that and highlight the unique value propositions that this relationship brings to members
How to shake things up when MA growth starts to stall: how should you leverage those broker relationships, get creative, and can gain the competitive edge

Audience

Those responsible for their organization's Medicare Advantage sales and marketing strategy will find this webinar beneficial.

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Special Events

Alliance Virtual MA Marketing Materials Swap

Each year, attendees from member health plans across the country share their Medicare marketing materials samples with their Alliance peers. We’re continuing the sharing in 2021 with a fully digital exchange. See below for details, or reach out to Kristin Rodriguez with any questions.

WHO

All Alliance members are invited to share copies of their health plan's communication and marketing pieces. Thank you in advance for participating! We can all learn from each other. Even if you’re not directly responsible for sales and marketing development at your plan, we encourage you to coordinate with your organization’s stakeholders to arrange for sharing.

WHAT

Any member-facing piece is encouraged! Direct mail, advertising slicks, brochures, or COVID-19 pieces you’ve developed this year. If the piece is seen by your members, we’d love you to share it with your Health Plan Alliance colleagues. Special request—we’d also love to see your disenrollment surveys!

HOW

Upload your materials to the Alliance Knowledge CenterSM. Please merge materials into one PDF. You may want to insert bookmarks within your PDF to make it easier for users to easily delineate where each piece starts and ends. The Alliance Knowledge CenterSM cannot accept files larger than 20 MB. Please be sure to compress your file before upload.

Please title your document: <Company name>: 2021 Medicare Advantage Marketing Samples.
Abstract: <Company name> Medicare Advantage marketing samples. <Optional: include brief description of what's included, "Includes COVID-19 collateral, disenrollment survey, direct mail, advertisements, new member onboarding collateral, etc.">
See Prominence Health Plan's file as an example: Prominence Health Plan: 2019 Medicare Advantage Marketing Samples.

You can view materials submitted by other Alliance member health plans at any time, by visiting the Medicare Advantage toolkit below. We hope to see your organization's materials represented this year!

Visit the Medicare Advantage Toolkit

View MA marketing materials from your Alliance peers!

Contribute to the Alliance Knowledge Center

Share your Medicare Advantage marketing materials!

Documents

6/22/2021

Presentation: MA sales and strategy: Don't miss the boat when leveraging your broker distribution network
Lee Green, retired marketing executive from Alliance member Scott & White Health Plan, and now a seasoned Medicare sales agent leads a candid conversation about truly differentiating yourself in your market. When all MA plans are vying for zero-premium plans and incorporating supplemental benefits by the dozens, how can you truly break through the noise and articulate what is truly your value prop?

6/22/2021

Recording: MA sales and strategy: Don’t miss the boat when leveraging your broker distribution network
Lee Green, retired marketing executive from Alliance member Scott & White Health Plan, and now a seasoned Medicare sales agent leads a candid conversation about truly differentiating yourself in your market. When all MA plans are vying for zero-premium plans and incorporating supplemental benefits by the dozens, how can you truly break through the noise and articulate what is truly your value prop?