Alliance Panel: MA leaders on new growth and retention for PY 2022

Event Date: 7/21/2021

Event Overview

Wednesday, 7/21/2021
12:30 PM CT – 2:00 PM CT (90 minutes)
Hosted by: MetroPlusHealth, Mary Washington Health Plan, Denver Health Medical Plan
Moderated by: Kristin Rodriguez, Health Plan Alliance

In this panel and hosted roundtable discussion, attendees will hear others’ best tactics for new growth and retention.

Discussion topics may include:

Super effective provider partnership strategies
Impactful mailings that get good traction
What you do to make the ANOC and EOC work harder for you
How you’re staying connected with your members virtually through book clubs and isolation busters
Extra special outreach from your member experience, quality, or sales teams

Walk away with a collection of new ideas to take back to your teams.

In addition to the open discussion, we'll also highlight submissions to the HPA annual MA Marketing Material Swap!

Each year, attendees from MA member health plans across the country share their Medicare marketing materials samples. This year, that swap is digital, and during this session, we will be showcasing two Alliance member MA plans who have evolved their marketing approach in 2020.

WHO: All Alliance members are invited to share copies of their health plan's communication and marketing pieces.

WHAT: Any member-facing piece is encouraged! Direct mail, advertising slicks, brochures, of course – and we're particularly interested in the COVID-19 collateral you've developed this year. Special request – we'd love to see your disenrollment surveys!

HOW: Upload your materials to the Alliance Knowledge CenterSM. Please merge materials into one PDF. You may want to insert bookmarks within your PDF to make it easier for users to easily delineate where each piece starts and ends. The Alliance Knowledge CenterSM cannot accept files larger than 20 MB. Please be sure to compress your file before upload.

Please title your document: <Company name>: 2020 Medicare Advantage Marketing Samples.
Abstract: <Company name> Medicare Advantage marketing samples. <Optional: include brief description of what's included, "Includes COVID-19 collateral, disenrollment survey, direct mail, advertisements, new member onboarding collateral, etc.">
See Prominence Health Plan's file as an example: Prominence Health Plan: 2019 Medicare Advantage Marketing Samples.

Audience

This panel and roundtable discussion is designed for leaders with responsibility for your MA plan’s growth and retention. MA program plan leaders, marketing and sales leaders, stakeholders in customer experience and quality, and product design leaders will all find this material of value.

Ask your peers a question or share a resource anytime through the Alliance discussion forum

You can visit the discussion forum and post a question anytime. It's only available to Alliance members, so your question is private and secure. When submitting a question, you can select which topics your question is related to. Individuals who have indicated in their Alliance profile they are interested in those topics and are opted in to discussion forum emails will receive your question. You can also add an attachment to your question or reply, making this tool another great resource for sharing best practices with your peers.

Start a discussion

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Special Events

Alliance Virtual MA Marketing Materials Swap

Each year, attendees from member health plans across the country share their Medicare marketing materials samples with their Alliance peers. We’re continuing the sharing in 2021 with a fully digital exchange. See below for details, or reach out to Kristin Rodriguez with any questions.

WHO

All Alliance members are invited to share copies of their health plan's communication and marketing pieces. Thank you in advance for participating! We can all learn from each other. Even if you’re not directly responsible for sales and marketing development at your plan, we encourage you to coordinate with your organization’s stakeholders to arrange for sharing.

WHAT

Any member-facing piece is encouraged! Direct mail, advertising slicks, brochures, or COVID-19 pieces you’ve developed this year. If the piece is seen by your members, we’d love you to share it with your Health Plan Alliance colleagues. Special request—we’d also love to see your disenrollment surveys!

HOW

Upload your materials to the Alliance Knowledge CenterSM. Please merge materials into one PDF. You may want to insert bookmarks within your PDF to make it easier for users to easily delineate where each piece starts and ends. The Alliance Knowledge CenterSM cannot accept files larger than 20 MB. Please be sure to compress your file before upload.

Please title your document: <Company name>: 2021 Medicare Advantage Marketing Samples.
Abstract: <Company name> Medicare Advantage marketing samples. <Optional: include brief description of what's included, "Includes COVID-19 collateral, disenrollment survey, direct mail, advertisements, new member onboarding collateral, etc.">
See Prominence Health Plan's file as an example: Prominence Health Plan: 2019 Medicare Advantage Marketing Samples.

You can view materials submitted by other Alliance member health plans at any time, by visiting the Medicare Advantage toolkit below. We hope to see your organization's materials represented this year!

Visit the Medicare Advantage Toolkit

View MA marketing materials from your Alliance peers!

Contribute to the Alliance Knowledge Center

Share your Medicare Advantage marketing materials!

Documents

7/21/2021

Recording: Alliance Panel: MA leaders on new growth and retention for PY 2022
In this panel and hosted roundtable discussion, attendees hear others’ best tactics and lightbulb moments. Examples may include super effective provider partnership strategies; impactful mailings that get good traction; what you do to make the ANOC and EOC work harder for you; how you’re staying connected with your members virtually through book clubs and isolation busters; extra special outreach from your member experience, quality, or sales teams, and more.

7/21/2021

MWHP Presentation: MA leaders on new growth and retention for PY 2022
In this panel and hosted roundtable discussion, attendees will hear othersâ?? best tactics and lightbulb moments. Examples may include super effective provider partnership strategies; impactful mailings that get good traction; what you do to make the ANOC and EOC work harder for you; how youâ??re staying connected with your members virtually through book clubs and isolation busters; extra special outreach from your member experience, quality, or sales teams, and more.

7/21/2021

DHMP Presentation: MA leaders on new growth and retention for PY 2022
In this panel and hosted roundtable discussion, attendees hear others' best tactics and lightbulb moments. Examples include super effective provider partnership strategies; impactful mailings that get good traction; what you do to make the ANOC and EOC work harder for you; how you're staying connected with your members virtually through book clubs and isolation busters; extra special outreach from your member experience, quality, or sales teams, and more.

7/21/2021

MetroPlus Presentation: MA leaders on new growth and retention for PY 2022
In this panel and hosted roundtable discussion, attendees hear others' best tactics and lightbulb moments. Examples include super effective provider partnership strategies; impactful mailings that get good traction; what you do to make the ANOC and EOC work harder for you; how you're staying connected with your members virtually through book clubs and isolation busters; extra special outreach from your member experience, quality, or sales teams, and more.