Geisinger case study: How their MA marketing strategy has evolved from 2021 AEP learnings

Event Date: 6/8/2021

Event Overview

Tuesday, 6/8/2021
10:30 AM CT – 12:00 PM CT (90 minutes)
Hosted by: Geisinger Health Plan & Carrot Health

In this session, Carrot Health and Geisinger will share key insights from this past AEP and how Geisinger is using Carrot consumer analytics to plan for a successful 2022. They dive into the overall trends they observed in 2021 AEP and the impact of unique market conditions on consumer purchasing behavior. They also discuss how Geisinger is translating organizational goals into an aligned growth strategy and offer suggestions for other Alliance member health plans looking to do the same. This case study also walks through the power of targeted marketing and how a segmented approach fuels growth for the MA plan. Finally, Geisinger shares their new thinking around digital and how they are working to optimize campaign performance.

If your MA sales and marketing teams are looking for ideas on evolving your own growth strategy and actionable tactics to target your efforts and stretch your marketing dollars, this joint presentation from Geisinger and Carrot Health offers a fantastic opportunity to learn from your Alliance peers.

Audience

Leaders with responsibility for developing growth and retention strategies for their organization's MA plan will find this webinar insightful.

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Special Events

Alliance Virtual MA Marketing Materials Swap

Each year, attendees from member health plans across the country share their Medicare marketing materials samples with their Alliance peers. We’re continuing the sharing in 2021 with a fully digital exchange. See below for details, or reach out to Kristin Rodriguez with any questions.

WHO

All Alliance members are invited to share copies of their health plan's communication and marketing pieces. Thank you in advance for participating! We can all learn from each other. Even if you’re not directly responsible for sales and marketing development at your plan, we encourage you to coordinate with your organization’s stakeholders to arrange for sharing.

WHAT

Any member-facing piece is encouraged! Direct mail, advertising slicks, brochures, or COVID-19 pieces you’ve developed this year. If the piece is seen by your members, we’d love you to share it with your Health Plan Alliance colleagues. Special request—we’d also love to see your disenrollment surveys!

HOW

Upload your materials to the Alliance Knowledge CenterSM. Please merge materials into one PDF. You may want to insert bookmarks within your PDF to make it easier for users to easily delineate where each piece starts and ends. The Alliance Knowledge CenterSM cannot accept files larger than 20 MB. Please be sure to compress your file before upload.

Please title your document: <Company name>: 2021 Medicare Advantage Marketing Samples.
Abstract: <Company name> Medicare Advantage marketing samples. <Optional: include brief description of what's included, "Includes COVID-19 collateral, disenrollment survey, direct mail, advertisements, new member onboarding collateral, etc.">
See Prominence Health Plan's file as an example: Prominence Health Plan: 2019 Medicare Advantage Marketing Samples.

You can view materials submitted by other Alliance member health plans at any time, by visiting the Medicare Advantage toolkit below. We hope to see your organization's materials represented this year!

Visit the Medicare Advantage Toolkit

View MA marketing materials from your Alliance peers!

Contribute to the Alliance Knowledge Center

Share your Medicare Advantage marketing materials!

Documents

6/8/2021

Presentation: Geisinger case study: How their MA marketing strategy has evolved from 2021 AEP learnings
Carrot Health and Geisinger share key insights from this past AEP and how Geisinger is using Carrot consumer analytics to plan for a successful 2022. They dive into the overall trends they observed in 2021 AEP and the impact of unique market conditions on consumer purchasing behavior, discuss how Geisinger is translating organizational goals into an aligned growth strategy, and offer suggestions for others looking to do the same.

6/8/2021

Recording: Geisinger case study: How their MA marketing strategy has evolved from 2021 AEP learnings
Carrot Health and Geisinger share key insights from this past AEP and how Geisinger is using Carrot consumer analytics to plan for a successful 2022. They dive into the overall trends they observed in 2021 AEP and the impact of unique market conditions on consumer purchasing behavior, discuss how Geisinger is translating organizational goals into an aligned growth strategy, and offer suggestions for others looking to do the same.